WhatsApp Business API features
The full set of advanced WhatsApp features InfiQ supports — including the ones many CPaaS providers don't, like Payments, Calling, Groups, Flows and BSUID. Explore each below.
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Broadcast Campaigns: Reach 100% of Your List, Compliantly
WhatsApp broadcasts send a template message to your entire opted-in audience individually (not a group) — with segmentation, scheduling, personalisation and analytics — so you reach everyone at once without the 256-contact limit and ban risk of the consumer app.
Learn moreWhatsApp Business-Scoped User IDs (BSUID): what changes in 2026
A Business-Scoped User ID (BSUID) is a stable identifier Meta generates for every WhatsApp user–business pair, introduced alongside WhatsApp usernames in 2026. As users can hide their phone number behind a username, your systems key each contact on their BSUID instead of the raw number — and InfiQ handles that mapping for you as an official Meta Business Partner.
Learn moreWhatsApp Carousel Templates: Multiple Products in One Swipeable Message
Carousel templates let a single WhatsApp marketing message carry multiple swipeable cards — each with its own image, text and buttons — perfect for showcasing a product range, offers or use cases without sending several messages.
Learn moreClick-to-WhatsApp Ads: Turn Ad Clicks into Conversations
Click-to-WhatsApp Ads (CTWA) are Facebook and Instagram ads whose call-to-action opens a WhatsApp chat instead of a landing page — so a click becomes a two-way conversation with a real, opted-in lead, not a bounce on a slow web page.
Learn moreWhatsApp per-message pricing: how billing actually works
WhatsApp bills you per delivered message, priced by category - marketing, utility, or authentication. Since 1 July 2025 Meta moved off the old per-conversation model, so understanding message categories and the 24-hour service window is the key to controlling cost. InfiQ passes Meta's rate through transparently as an official Meta Business Partner.
Learn moreWhatsApp Embedded Signup: Go Live on the WhatsApp API in Minutes, Not Weeks
Embedded Signup is Meta's guided in-context onboarding flow that lets a business connect its WhatsApp Business Account and number through a few screens — you keep ownership in your own Business Manager and go live fast, without a manual, weeks-long back-and-forth.
Learn moreWhatsApp Green Tick: The Verified Badge That Builds Instant Trust
The green tick is WhatsApp's official verified-business badge — it tells customers your account is the genuine, Meta-verified business, lifting trust, open rates and protection against impersonation.
Learn moreInteractive Messages: Buttons, Lists and CTAs That Get Replies
Interactive messages replace 'reply with 1 for yes' friction with tappable reply buttons, list menus and call-to-action buttons — turning multi-step decisions into a single tap and dramatically lifting response and completion rates.
Learn moreMessage Status Tracking: Know Exactly What Happened to Every Message
Every WhatsApp message returns a status — sent, delivered, read, or failed — and tracking these across campaigns is how you measure real reach, protect your quality rating, and fix deliverability before it costs you.
Learn moreMM Lite API: Meta's Optimised Marketing-Message Send Path
The Marketing Messages Lite API (MM Lite) is Meta's streamlined API specifically for sending marketing template messages with simpler integration and platform-side delivery optimisation — separating high-volume marketing sends from your core conversational API.
Learn moreTemplate Management: Get Approved Faster, Get Rejected Less
Every WhatsApp business message rides a pre-approved template categorised as marketing, utility or authentication — and managing those templates well (right category, clean structure, correct variables) is the difference between fast approval and repeated rejection.
Learn moreWebhooks & API: Build Anything on Top of WhatsApp
Webhooks push real-time events — inbound messages, delivery/read/failed statuses, template updates — to your systems, and InfiQ's developer API lets you send, automate and integrate WhatsApp into any stack.
Learn moreWhatsApp Calling API: Voice Conversations Without Leaving WhatsApp
The WhatsApp Business Calling API lets businesses place and receive voice calls inside WhatsApp — so a chat can escalate to a call in one tap, and a customer can call your business number over WhatsApp instead of a traditional PSTN line. It closes the gap between async chat and live voice in a single channel. InfiQ supports WhatsApp business calling as an official Meta Business Partner.
Learn moreWhatsApp Catalog & Commerce: Turn the Chat Into a Storefront
WhatsApp Catalog lets you showcase products inside WhatsApp — customers browse a catalog, add to cart and check out in the conversation, turning a chat into a mobile storefront.
Learn moreWhatsApp Coexistence: Run the Business App and the API on One Number
Coexistence lets a business use the WhatsApp Business app and the WhatsApp Business API on the same phone number — so owners and staff keep chatting from the familiar app while automation, broadcasts and a team inbox run through the API.
Learn moreWhatsApp Flows: Interactive, App-Like Experiences Inside the Chat
WhatsApp Flows let you build structured, multi-step, form-like experiences — appointment bookings, lead qualification, onboarding, surveys — that run inside WhatsApp without sending the customer to a website.
Learn moreWhatsApp Groups API: Run Communities and Cohorts Programmatically
Group-based messaging lets businesses run communities, class cohorts, delivery batches, VIP customer circles and event groups on WhatsApp with programmatic control — creating, managing membership, and messaging groups at scale rather than one-to-one. It unlocks the many-to-many use cases that pure 1:1 broadcast can't serve. InfiQ supports business group workflows as an official Meta Business Partner (within Meta's platform rules).
Learn moreWhatsApp Payments: Collect Money Inside the Chat, in India
WhatsApp Payments lets an Indian business collect money inside the WhatsApp conversation — the customer pays via UPI, card or netbanking through an integrated payment gateway or WhatsApp's native payments, without leaving the chat or hunting for a separate link. It turns "here's the product" into "paid" in the same thread. InfiQ supports in-chat payment flows as an official Meta Business Partner.
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Start free and turn on exactly the WhatsApp capabilities your business needs — or talk to us about the ones that need review.