InfiQ supports this — Meta Business Partner

Click-to-WhatsApp Ads: Turn Ad Clicks into Conversations

Click-to-WhatsApp Ads (CTWA) are Facebook and Instagram ads whose call-to-action opens a WhatsApp chat instead of a landing page — so a click becomes a two-way conversation with a real, opted-in lead, not a bounce on a slow web page.

Meta ads to 'Send Message' to WhatsApp chat. Higher-intent leads, lower cost-per-lead, and a conversation you own. One of the highest-ROI paid plays in India.

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An Instagram ad tap flows into a pre-filled WhatsApp chat that greets and qualifies the lead.

9:41

Skyline Realty

online

Tapped 'Send Message' on Instagram ad

Hi, I saw your ad for 2BHK flats in Whitefield

Hi! Thanks for reaching out to Skyline Realty. Happy to help you find the right home.

What's your budget range?

Under Rs 80 lakh

Rs 80 lakh - Rs 1.2 crore

Lead qualified - connecting you to a sales advisor

Message

Why CTWA outperforms landing pages in India

Landing pages leak — slow loads, forms, drop-off. CTWA sends the click straight into WhatsApp, where a bot can greet, qualify and capture the lead instantly, and where you can follow up for days rather than losing them on a bounce. For Indian advertisers, CTWA consistently drives lower cost-per-qualified-lead and higher conversion than form-based funnels, because the medium — chat — matches how buyers want to engage.

How it works

You create the ad in Meta Ads Manager with a 'Send Message' call-to-action pointed at your WhatsApp number. When someone taps it, WhatsApp opens with a pre-filled message and your welcome flow takes over: it greets the prospect, asks a few qualifying questions and captures the lead instantly. From there you can hand off to a human, follow up over the coming days, and keep the whole conversation in one place. You run the ad on Meta; InfiQ powers the WhatsApp side — the welcome flow, qualification, lead capture and conversation history — as an official Meta Business Partner.

Are you eligible?

You'll need these in place before you launch a Click-to-WhatsApp Ads campaign:

0 of 4 ready — tick the rest to confirm eligibility.

Set it up with InfiQ

Four steps to get a CTWA campaign live and measurable:

0 of 4 steps done

Build a Facebook or Instagram ad with the 'Send Message' call-to-action pointed at your WhatsApp number.

Use cases

Lead gen for real estate, education and finance; product enquiries for D2C brands; and bookings for services businesses. In each case the ad click lands the buyer in a live chat instead of a static form, so higher-intent conversations start immediately. See Lead qualification and Real estate for deeper playbooks.

Frequently asked questions

Do CTWA leads convert better?+

Usually, yes — buyers arrive with higher intent and engage instantly in chat, which typically lifts conversion over form-based landing pages.

Can I track ROI?+

Yes. The Meta pixel and Conversions API tie WhatsApp chats back to your ad spend, so you can measure cost-per-lead and return end to end.

Do I need a bot?+

It's recommended. A welcome flow qualifies each lead the moment they land in chat, so no enquiry sits waiting for a human.

Does InfiQ support CTWA and tracking?+

You create the ad in Meta Ads Manager; InfiQ powers the WhatsApp side — the welcome flow, lead capture and conversation — and helps you connect the pixel / Conversions API so chats tie back to ad spend, as an official Meta Business Partner.

What do I need before launching?+

A connected WhatsApp Business Account, an active Facebook or Instagram ad account, a welcome flow, and pixel / Conversions API tracking in place.

Still have questions?

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Lead qualification Real estate WhatsApp vs Instagram DM Track conversions