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Cookie Policy

Last updated: 13 July 20269 sections
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Provided by: AIO Infinity Private Limited, the parent company that owns and provides the InfiQ platform ("InfiQ", "we", "us", "our") Website / Platform: https://www.infiq.in Registered office: 54, Old Subhash Nagar, Bhopal – 462023, Madhya Pradesh, India

This Cookie Policy explains how AIO Infinity Private Limited, the parent company that owns and provides the InfiQ WhatsApp Business API (CPaaS) platform, uses cookies and similar technologies on our website and web application (the "Platform", "Service", or "Services"), what those technologies are, why we use them, and how you can manage your choices.

This Cookie Policy forms part of, and should be read together with, our Privacy Policy and Terms and Conditions. Capitalised terms not defined here have the meaning given in the Privacy Policy.

1. Introduction — What Are Cookies and Similar Technologies?

A cookie is a small text file that a website places on your device (computer, tablet, or mobile) when you visit. Cookies are widely used to make websites work, or work more efficiently, and to provide reporting information and personalisation. Cookies set by the website you are visiting are called first-party cookies; cookies set by a domain other than the one you are visiting are called third-party cookies.

We also use other technologies that function similarly to cookies. In this Policy, references to "cookies" include these related technologies:

  • Pixels / web beacons (clear GIFs). Tiny, often invisible, images or snippets of code embedded in web pages or emails that record whether (and when) a page was viewed or an email opened, and that can be read alongside cookies to measure engagement.
  • Local storage (including HTML5 localStorage/sessionStorage and IndexedDB). Storage mechanisms in your browser that let a web application save data on your device (for example, to remember settings or hold information between page loads). Local storage can persist more data than a cookie and is not automatically sent to the server with each request.
  • Software Development Kits (SDKs). Blocks of code, typically provided by third parties and integrated into an application, that can collect information about your device and use of the application.
  • Device and session identifiers / tokens. Values used to recognise a browser or session, maintain your sign-in state, and secure your interactions with the Platform.

Cookies may be session cookies, which are deleted when you close your browser, or persistent cookies, which remain on your device until they expire or you delete them.

2. Why We Use Cookies

We use cookies and similar technologies to:

  • Operate and secure the Platform — authenticate you, keep you signed in, maintain session state, balance load, and protect against fraud and abuse (for example, guarding against cross-site request forgery);
  • Remember your preferences — such as language, locale, time zone, and interface settings, so you do not have to set them each visit;
  • Measure and improve performance — understand how visitors and users find and use our website and application, which features are used, where errors occur, and how we can improve reliability and usability;
  • Support our marketing — where you consent, measure the effectiveness of our campaigns and show you relevant information about InfiQ on our own site and on third-party platforms; and
  • Comply with law — record your cookie-consent choices and honour them.

Some cookies are essential for the Platform to function and cannot be switched off in our systems. Others are optional and are used only where you consent (where consent is required by law).

3. Categories of Cookies We Use

We group cookies into the four categories below. Our consent banner lets you accept or reject each optional category (strictly necessary cookies are always active because the Platform cannot function without them).

3.1 Strictly Necessary

These cookies are essential to provide the website and Platform and to enable core functionality such as security, network management, authentication, session integrity, and load balancing. Without them, services you have asked for (like signing in or keeping items in a form) cannot be provided. Because they are strictly necessary, they do not require consent and cannot be disabled through our banner; you can block them via your browser, but parts of the Platform may then not work.

3.2 Functional / Preferences

These cookies allow the Platform to remember choices you make and provide enhanced, more personal features — for example, your preferred language, region, time zone, or interface layout, and whether you have dismissed a particular notice. The information they collect may be anonymised, and they generally cannot track your browsing activity on other websites.

3.3 Performance / Analytics

These cookies collect information about how visitors and users interact with our website and Platform — such as which pages are visited most, time spent, navigation paths, feature usage, and any error messages encountered. We use this information, often in aggregated or de-identified form, to measure and improve performance. If these cookies are blocked or rejected, we will not know when you visited or how you used the Platform, and we cannot monitor its performance as effectively.

3.4 Marketing / Targeting

These cookies are used to make advertising and communications more relevant to you and to measure the effectiveness of our campaigns. They may be set through our site by us or our advertising and social-media partners, and can be used to build a profile of your interests and show you relevant content on other sites. They typically work by uniquely identifying your browser and device. We set marketing/targeting cookies only with your consent.

4. Cookies We Use

The table below lists representative cookies and similar technologies used across our website and Platform. Exact names, providers, and durations can change as we update the Service and our tools.

The names, patterns, identifiers, and durations of the cookies and similar technologies we use may change at any time, without prior notice or intimation. The cookie table below is indicative only and may not always reflect the exact cookies currently in use.

Cookie name / pattern Provider Purpose Type (category) Duration
infiq_session / sid InfiQ (first-party) Maintains your authenticated session and keeps you signed in as you navigate Strictly Necessary Session
infiq_auth / auth token InfiQ (first-party) Stores a secure authentication token to validate your login Strictly Necessary Session – up to 30 days (if "remember me")
(not a separate cookie) InfiQ (first-party) Cross-site request forgery protection is a property of the infiq_session / infiq_auth cookies above (SameSite=Lax, so browsers withhold them from cross-site requests) plus an origin allowlist on our administrative platform — we do not set a distinct CSRF-token cookie Strictly Necessary —
infiq_lb / load-balancer cookie InfiQ (first-party) Routes your requests to a consistent server for reliable performance Strictly Necessary Session
cookie_consent / infiq_consent InfiQ (first-party) Records your cookie-consent choices so we can honour them Strictly Necessary 6 – 12 months
infiq_prefs / lang, tz InfiQ (first-party) Remembers preferences such as language, time zone, and UI settings Functional / Preferences Up to 12 months
_ga Google Analytics Distinguishes unique users to measure site/app usage Performance / Analytics Up to 24 months
_ga_<container-id> Google Analytics (GA4) Persists session state for analytics measurement Performance / Analytics Up to 24 months
_gid Google Analytics Distinguishes users over a short window Performance / Analytics 24 hours
_gat / _gat_<id> Google Analytics Throttles the request rate to Analytics Performance / Analytics 1 minute
_fbp Meta (Meta Pixel) Measures ad/campaign effectiveness and supports marketing Marketing / Targeting Up to 3 months
fr Meta (Meta Pixel) Delivers and measures advertising and relevance Marketing / Targeting Up to 3 months
Chat-widget cookies / localStorage (e.g., intercom-*, __widget*) Support chat-widget provider (third-party) Enables the in-page support/chat widget and remembers conversation state Functional / Preferences Session – up to 12 months
utm_* / campaign attribution (local storage) InfiQ (first-party) Attributes sign-ups to marketing sources for campaign measurement Marketing / Targeting Up to 6 months

Durations shown are typical maximums; a cookie may be shorter-lived, and session cookies expire when you close your browser.

5. Third-Party Cookies

Some cookies are set by third parties that provide services on our behalf or whose tools we integrate. These third parties may use cookies, pixels, and similar technologies to collect information about your use of our site and other websites over time. We do not control third-party cookies, and their use is governed by the third parties' own privacy and cookie policies.

Third parties whose cookies or similar technologies may be present include:

  • Analytics providers — for example, Google Analytics (Google LLC), used to measure and report on website and application usage. You can review Google's practices at https://policies.google.com/technologies/partner-sites.
  • Marketing / advertising and social platforms — for example, the Meta Pixel (Meta Platforms, Inc.), used to measure campaign effectiveness and relevance.
  • Support / chat-widget providers — the third-party tool that powers our in-page help and live-chat experience.
  • Content delivery, security, and infrastructure providers — which may set cookies necessary to deliver and protect the site.

For details of the sub-processors we engage more broadly, see our Sub-processors list.

You have several ways to control cookies and similar technologies.

When you first visit our website (and periodically thereafter, or when our cookie use changes), we present a consent banner / preference centre that lets you accept all, reject all (except strictly necessary), or choose by category. You can change or withdraw your consent at any time by reopening the preference centre (for example, via the "Cookie settings" link in our website footer). Withdrawing consent does not affect processing carried out before withdrawal.

6.2 Browser controls

Most browsers let you view, manage, delete, and block cookies through their settings. You can usually find these controls in the "Settings", "Preferences", or "Privacy" menu of your browser. You can set your browser to warn you before accepting cookies, or to refuse them. Please note that if you block or delete strictly necessary cookies, parts of the Platform may not function properly. Guidance for common browsers:

You can also clear cookies and local storage on mobile devices through your device or browser settings.

6.3 Industry opt-out and provider tools

For interest-based/targeted advertising cookies, you can use industry opt-out tools and provider-specific controls:

Opting out through these tools sets an opt-out preference (often itself stored in a cookie); if you clear your cookies or use a different browser or device, you may need to opt out again.

7. Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal that lets you express a preference not to be tracked across websites. There is currently no consistent industry or legal standard for how websites should respond to DNT signals. Our Platform therefore does not respond differently to DNT signals at this time. Where legally required, we treat recognised opt-out preference signals (for example, Global Privacy Control) as a valid request to opt out to the extent applicable, and in all cases you can control optional cookies through our consent banner and the controls described in Section 6.

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, in technology, or in legal requirements. When we make changes, we will update the "Effective / Last Updated" date at the top of this Policy and, where appropriate, notify you (for example, through the consent banner or an in-Platform notice). We encourage you to review this Policy periodically. Your continued use of the Platform after an update takes effect, and your cookie choices, will be governed by the then-current Policy, to the extent permitted by law.

9. Contact Us

If you have questions about this Cookie Policy or our use of cookies and similar technologies, please contact us:

AIO Infinity Private Limited (InfiQ) 54, Old Subhash Nagar, Bhopal – 462023, Madhya Pradesh, India Website: https://www.infiq.in Phone: 022-69621762 (Monday–Friday, 10:00 AM–5:00 PM IST)

Purpose Contact
General & support support@infiq.in
Privacy & data requests privacy@infiq.in
Phone 022-69621762 (Monday–Friday, 10:00 AM–5:00 PM IST)

Related documents: Privacy Policy · Terms and Conditions · Data Processing Agreement · Sub-processors