Lead qualification
Ask, score and route every lead while it's still hot.
The moment a lead lands — from a form, missed call or QR scan — a bot opens the WhatsApp conversation and asks about budget, intent and timeline. Answers are scored in real time, and hot leads reach your sales team with the full transcript before a competitor picks up the phone.
01
Lead arrives, bot replies
100%
02
Completes qualifying questions
78%
03
Scored sales-ready
41%
04
Speaks to a rep same day
33%
Use cases
How lead qualification teams use InfiQ
Question flows with tap answers
Ask budget, timeline and intent as button choices instead of open text — flows of 3–5 questions finish in under 90 seconds.
Instant triggers
Fire the opening template within 5 seconds of a form fill, missed call, QR scan or new CRM lead via webhook or API.
Score and segment
Assign points per answer and set thresholds, so a ₹1Cr budget with a 3-month timeline lands in the hot bucket automatically.
Routing with context
Hot leads go straight to a rep in the shared inbox with the full transcript and score; warm leads join a nurture list instead.
Personalised openers
Pass name, source and product interest into the template so the first question references the exact project or plan they enquired about.
Drop-off analytics
See completion rate per question and where leads stall, then reword or reorder the weakest question and compare cohorts.
Nirvaan Realty
online
Nirvaan Greens, Baner
Hi Rohan, thanks for your enquiry about Nirvaan Greens. Quick one — what's your budget range?18:42
Under ₹80L
₹80L–₹1.2Cr
Got it. And when are you looking to move in?18:43
Within 3 months
3–6 months
You're a priority lead, Rohan. Arjun from our Baner team will call within 15 minutes — site visit slots are open this weekend.18:44
The customer experience
What lead qualification customers see
Verified business name, rich templates and tap-to-act buttons — a conversation, not a notification.
Measurable outcomes
The numbers lead qualification teams track
Every journey is measured end to end — from first message to the business outcome — inside one analytics view.
Journey funnel
of leads complete the qualifying flow
78%
seconds to first response
<5
more meetings booked per rep
2.4×
Recommended products
What powers this for lead qualification teams
Chatbots & Automation
Build no-code WhatsApp chatbots with InfiQ. Drag-and-drop flows, AI answers, lead qualification, order tracking and human handoff on the official API.
Explore Chatbots & AutomationWhatsApp Business API
Get official WhatsApp Business API access with InfiQ, a Meta Business Partner. Fast onboarding, green tick verification and template management.
Explore WhatsApp Business APIShared Team Inbox
InfiQ's shared team inbox puts your whole team on one WhatsApp number. Auto-assignment, labels, private notes, SLA tracking and agent analytics.
Explore Shared Team InboxKeep exploring
Templates and integrations for this workflow
FAQ
Frequently asked questions
Do leads have to opt in before the bot can message them?
Yes. A website form, missed call or QR scan where the lead shares their number and agrees to be contacted on WhatsApp counts as opt-in. InfiQ stores consent records, audit logs and access controls so you can show when and where each opt-in happened.
Does every qualifying question need Meta's approval?
No — only the opening template does, and approval typically takes minutes to a few hours. Once the lead replies, a 24-hour service window opens and the bot can ask follow-up questions freely without further approvals.
What can trigger the qualification flow?
Anything that produces a webhook: website and landing-page forms, CRM lead creation, missed-call numbers, or QR codes on hoardings and brochures. InfiQ's API accepts the lead's name, source and interest so the first question is already personalised.
What happens when a lead types something the buttons don't cover?
The bot matches free-text replies against expected answers and re-prompts once if it can't. If the lead is clearly asking something else, the conversation hands off to a human in the shared team inbox with the flow paused, not lost.
How quickly should the first message go out?
Within seconds. Leads contacted in the first 5 minutes are several times more likely to engage than leads contacted after 30, so the flow fires on the webhook, not on a batch schedule. You can hold rep routing to business hours while still capturing answers overnight.
How do I know the flow is working?
Track completion rate per question, qualification rate, and time from lead to first sales call. InfiQ shows drop-off by question, so if the budget question loses leads you can reword or reorder it and compare cohorts.
Send your first message today.
Get set up on the official WhatsApp Business API and go live in 2 hours — with a team that answers when you call.