About InfiQ
The messaging infrastructure Indian businesses run on
InfiQ turns the official WhatsApp Business API into a platform any team can operate: campaigns, chatbots, a shared inbox and developer APIs on one contact graph. Built in India, for the way Indian businesses actually sell and support.
Official WhatsApp Business APIEnterprise-grade reliabilityOur story
Why InfiQ exists
A pattern we kept seeing, and couldn't stop thinking about.
Before InfiQ, we spent years building and integrating software for Indian businesses — and kept running into the same scene. A thriving store, clinic or lender doing serious revenue through WhatsApp, with the entire operation living on one employee's personal phone. Orders in chat history. Payment confirmations typed by hand. No record of who promised what to which customer.
When that employee went on leave, revenue slowed. When the phone was lost, customer history vanished. When the business tried to grow, the answer was a second phone and a second person — not a system. The channel customers loved most was the one the business had the least control over.
The official WhatsApp Business API solved this on paper. In practice it was gated behind providers built for large enterprises: opaque pricing, weeks of onboarding, dashboards that assumed a dedicated operations team. The businesses who needed it most were priced or complicated out.
So we built InfiQ: the official API, with the automation, accountability and reporting of enterprise software, at a price and a level of simplicity a two-person team can justify — and a platform an engineering team can build on.
Our mission
Make enterprise-grade messaging infrastructure usable by any Indian business — so the reliability, automation and accountability that used to require an IT department come standard with a login.
Our vision
Every business conversation, one platform. WhatsApp is where we start because it's where India talks — one contact graph, one history and one set of tools for every conversation a customer has with your business.
Product philosophy
Four principles that decide what we build
Every roadmap debate at InfiQ ends at one of these.
Reliability before features
A messaging platform is judged on what happens after you press send. Delivery, queue health and honest status reporting get engineering priority over anything new on the roadmap.
The dashboard is the product
You should never need a consultant to run a campaign, read a report or build a chatbot. If a feature needs a training session to use, we treat that as a design bug.
APIs are first-class
Everything the dashboard does, the API does too. Developers get the same primitives our own interface is built on — not a stripped-down afterthought behind a sales call.
Compliance is a feature, not paperwork
Opt-in management, template policy checks and audit trails are built into the product, so staying inside WhatsApp's rules is the default path — not an extra project.
How we operate
Close to customers, far from hype
InfiQ is run on proximity. The people who decide what gets built spend part of every week inside customer conversations — reading support threads, sitting in onboarding calls, watching how a store owner actually sends their first broadcast. Engineers rotate through support, so the person fixing a delivery edge case has usually talked to someone affected by it.
The roadmap follows usage, not conference keynotes. We look at what customers do in the product — where they succeed, where they stall, what they build workarounds for — and let that order the queue. It makes for fewer flashy announcements and a platform that gets steadily harder to leave.
Technology
Engineered like infrastructure, because it is
InfiQ runs cloud-native on a horizontally scaled message pipeline. Every send goes through queue-backed delivery with automatic retries and backoff, so a burst of traffic — a festival-sale broadcast, a payment-reminder run — is absorbed rather than dropped. Transactional and campaign traffic are isolated, so one can never starve the other.
Observability is part of the product, not just our ops tooling. The same delivery, latency and queue metrics our on-call engineers watch feed the status you see in your dashboard. When we say a message failed, we can tell you where in the pipeline, and why.
Redundant, monitored infrastructure
Redundant infrastructure with health checks and automated failover across the delivery path.
TLS 1.2+ in transit, AES-256 at rest
Every message and contact record is encrypted on the wire and on disk.
Tamper-evident audit logs
Every send, edit and export is recorded, so you can answer "who did what, when" precisely.
API key rotation and IP allowlists
Scoped keys, rotation without downtime, and network-level restrictions on who can call your account.
Security
Your customers' trust is the whole business
Security decisions are made as if every contact record belonged to our own customers — because to someone, it does.
Encryption everywhere
TLS 1.2+ for data in transit and AES-256 for data at rest, including message content, contacts and media.
Access control
Role-based permissions, per-agent scopes in the inbox, and API keys limited to exactly what each integration needs.
Audit trails
Tamper-evident logs of administrative actions, template changes and data exports, retained for review.
Data protection
Practices aligned with India's DPDP Act and GDPR principles: purpose limitation, deletion on request, and no resale of customer data. Ever.
InfiQ is a Meta Business Partner with direct access to the WhatsApp Cloud API — no intermediaries between your messages and the network that delivers them.
What partner status means for you
Faster approvals. Business verification, number registration and green-tick applications handled by a team that files them every week.
A clear path to higher limits. Guidance on quality ratings and messaging tiers, so your sending capacity grows with your list instead of hitting a wall.
Policy guidance before it costs you. Template and commerce policy review built into onboarding, plus a direct line to Meta partner support when edge cases appear.
Platform evolution
Where the platform has been and where it's going
API core
Reliable send and receive on the WhatsApp Cloud API: queue-backed delivery, retries, and honest per-message status.
Broadcast engine
Segmented campaigns at scale, with throughput management so a big send never degrades transactional delivery.
Shared team inbox
One WhatsApp number, many agents — assignment, internal notes and SLA views for support and sales teams.
No-code chatbot builder
Visual flows for qualification, FAQs and order journeys, with clean handoff to a human when the bot reaches its edge.
Developer platform and webhooks
Full REST APIs, event webhooks and sandbox keys, so engineering teams can treat InfiQ as infrastructure.
Ahead: exploring more channels
On the roadmapExploring whether the same contact graph and delivery pipeline could one day extend beyond WhatsApp. Today, InfiQ is WhatsApp-only — on the official Business API.
Roadmap items describe a direction of travel, not a commitment — sequence and scope follow what customers use.
Engineering culture
How the platform stays dependable
Ship weekly
Small releases, behind flags, every week. Large launches are just many small ones that already survived production.
Measure everything
Delivery rates, queue depth, webhook latency — dashboards first, opinions second. If a metric regresses, the release rolls back.
On-call ownership
The engineer who built a system carries the pager for it. Nothing teaches reliability faster than being woken up by your own code.
None of this is culture-deck decoration. When your payment confirmations, delivery updates and support conversations run through one pipeline, the discipline behind that pipeline is the product. We hire and promote for it.
Customer-first
Support that behaves like part of your team
Most messaging providers are easy to buy and hard to reach. We run it the other way: a 7-day free trial with no card required to start, and humans who answer once you're running. The people replying to support messages sit next to the people shipping the product, which is why answers come with fixes attached.
First response in minutes
During Indian business hours, the median first response to a support message is measured in minutes, not days — from someone who can actually read logs.
~2 hours to go live once verified
From signup to your first live message typically takes one to three days, depending on Meta's business verification for your account.
Migration from other BSPs
Moving from another provider? We help port your number, recreate approved templates and rebuild flows — without a gap in customer conversations.
Industries
Built for the way your industry sells
Purpose-built playbooks, templates and chatbot flows for every vertical we serve.
Values
What we hold ourselves to
Straight answers
If something is down, limited or not built yet, we say so. Status pages and rate cards over marketing gloss.
Customers' customers matter
Every feature is tested against one question: does this make the end customer's WhatsApp experience better, or just noisier?
Build for the long term
Businesses route revenue through this platform. We choose boring, durable engineering over demos that impress and decay.
Default to transparency
Per-message billing with a live rate card in the dashboard, public documentation, and changelogs that admit what changed.
Questions about the platform, partnerships or press? Write to support@infiq.in — a human replies.
FAQ
Questions about InfiQ
Is InfiQ an official WhatsApp partner?
Yes. InfiQ is a Meta Business Partner with direct access to the WhatsApp Cloud API. Your account runs on official infrastructure — no unofficial gateways, no risk of your number being banned for using grey-market tools.
Where is the InfiQ team based?
The team is based in India and works across the country. Support runs during Indian business hours with extended coverage for delivery-affecting issues, and all product decisions are made with Indian businesses as the first audience.
How is InfiQ different from other BSPs?
Three things: the dashboard is designed to be run by your own team without a consultant; developer APIs expose everything the interface does; and pricing is transparent — a monthly platform fee plus Meta's charges billed per delivered message, with your live rate card in the dashboard showing exact prices.
Can we visit, or at least talk to a human?
You can always reach a human. Write to support@infiq.in or message us on WhatsApp at +91 78801 48433 and a real person replies — for sales questions, support or partnership conversations. For deeper evaluations we're happy to set up a call with an engineer.
How does InfiQ handle our data?
Data is encrypted with TLS 1.2+ in transit and AES-256 at rest, access is role-based and logged in tamper-evident audit trails, and our practices are aligned with India's DPDP Act and GDPR principles. Your contact data is yours: we never sell it, and you can export or delete it on request.
Send your first message today.
Get set up on the official WhatsApp Business API and go live in 2 hours — with a team that answers when you call.