InfiQ supports this — Meta Business Partner

WhatsApp Flows: Interactive, App-Like Experiences Inside the Chat

WhatsApp Flows let you build structured, multi-step, form-like experiences — appointment bookings, lead qualification, onboarding, surveys — that run inside WhatsApp without sending the customer to a website.

Replace clunky link-outs with a native in-chat flow: date pickers, dropdowns, multi-screen forms, all inside WhatsApp. Higher completion than web forms.

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A multi-step in-chat booking flow: pick service, pick date and time, confirm, done.

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Glow Skin Clinic

WhatsApp Flow

Step 1 of 3

Service

Haircut & styling

Facial

Full grooming

Message

Why Flows convert

Web forms leak customers on every redirect and load. Flows keep the entire structured interaction inside the chat the customer is already in — a booking, a KYC step, a product finder — with native inputs (pickers, lists, buttons) instead of a fragile mobile web form. For appointment-led businesses (clinics, salons, services) and lead-gen, in-chat flows meaningfully lift completion rates.

Where many CPaaS fall short

Flows require real engineering to map screens to backend actions; many providers offer only static templates. InfiQ builds Flows as first-class, webhook-connected experiences.

Are you eligible?

You can launch WhatsApp Flows once these are in place:

0 of 4 ready — tick the rest to confirm eligibility.

Set it up with InfiQ

Getting a Flow live with InfiQ:

0 of 5 steps done

Lay out each step of the multi-screen experience with native inputs like pickers, dropdowns and buttons.

Use cases

Appointment booking, lead qualification, customer onboarding, surveys and feedback, product finders, and KYC collection. Common companions include appointment reminders and lead qualification workflows.

Frequently asked questions

What are WhatsApp Flows?+

Flows are interactive, multi-screen forms that run entirely inside WhatsApp, letting customers complete structured tasks like bookings without leaving the chat.

Do Flows replace my website forms?+

For many in-chat tasks, yes — because they keep the customer in the conversation, Flows typically see higher completion than web forms.

Do I need developer work to build a Flow?+

Some development is needed to connect the flow's inputs to your systems, and InfiQ helps you set up those webhook connections.

Are Flows approved like message templates?+

Yes — Flows follow Meta's review and eligibility process before they can go live.

What kinds of tasks are Flows good for?+

Flows suit appointment booking, lead qualification, customer onboarding, surveys and feedback, product finders and KYC collection.

Still have questions?

Ask on WhatsApp

Build an in-chat flow — book a demo.

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WhatsApp Payments Interactive messages Appointment reminders Lead qualification