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WhatsApp Business-Scoped User IDs (BSUID): what changes in 2026

A Business-Scoped User ID (BSUID) is a stable identifier Meta generates for every WhatsApp user–business pair, introduced alongside WhatsApp usernames in 2026. As users can hide their phone number behind a username, your systems key each contact on their BSUID instead of the raw number — and InfiQ handles that mapping for you as an official Meta Business Partner.

From 2026 Meta is rolling out WhatsApp usernames plus a Business-Scoped User ID (BSUID) — a country-prefixed identifier (e.g. IN.83412907…) unique to each user–business pair, stable unless the user changes number. BSUIDs start appearing in webhooks around April 2026 and become the way you address users whose number is hidden. Store them now.
How a Business-Scoped User ID identifies a customer without exposing their phone number.

Business-Scoped User ID

IN.83412907● ● ●5029

Username@priya (hidden number)
ScopeUnique to your business
StabilityStable unless number changes
Webhooksuser_id_update from Apr 2026
Format: country.up-to-128-chars — e.g. IN.83412907…

Why BSUID exists — the usernames privacy change

Meta is introducing WhatsApp usernames in 2026 so people can chat with businesses without sharing their phone number. To keep business messaging working when the number is hidden, Meta assigns every user–business pair a stable Business-Scoped User ID (BSUID). It becomes the reliable way to recognise a returning customer and continue a conversation, even when all you ever see is a username.

What a BSUID looks like

The format is an ISO country code, a dot, then up to 128 alphanumeric characters — for example IN.83412907…5029. It is scoped to your business: the same person has a different BSUID with every business they message. It stays stable unless the user changes their phone number, in which case Meta sends a user_id_update webhook carrying both the old and the new ID so you can migrate your records.

Are you eligible?

A quick readiness check for the 2026 usernames change:

0 of 5 ready — tick the rest to confirm eligibility.

Set it up with InfiQ

Get BSUID-ready with InfiQ in five steps:

0 of 5 steps done

  1. Start reading the business-scoped user ID from inbound webhooks as they appear from April 2026.

What you need to do

Store the BSUID against each contact rather than relying on the raw phone number, handle the user_id_update webhook to migrate a contact when their ID changes, and be ready to address outbound messages by BSUID where the number is hidden. Tie your opt-in and consent records to the contact, not the number. On InfiQ this is handled for you — we capture, store, map and migrate BSUIDs behind the scenes.

Timeline

Business-scoped user IDs begin appearing in webhooks from around April 2026, and support for sending messages targeted to a BSUID follows from around May 2026 (providers cite a May–June 2026 cutover). The practical takeaway: start capturing and storing BSUIDs as soon as they appear so nothing breaks when numbers begin to hide behind usernames.

Frequently asked questions

What is a BSUID?+
A Business-Scoped User ID — a stable identifier Meta assigns to each user–business pair so you can recognise and message a WhatsApp user even when their phone number is hidden behind a username.
Why is this changing?+
Meta is introducing WhatsApp usernames in 2026 so users can chat without exposing their phone number. BSUIDs keep business messaging working through that change.
What does a BSUID look like?+
An ISO country code, a dot, then up to 128 characters — for example IN.83412907…5029. It is unique to your business, so the same person has a different BSUID with every business.
Is it the same as the phone number?+
No. It is a separate, business-scoped identifier. It stays stable unless the user changes their phone number, when Meta issues a new one via a user_id_update webhook.
When do I need to be ready?+
BSUIDs start appearing in webhooks around April 2026, and sending to BSUIDs is supported from around May 2026. Start capturing and storing them now so nothing breaks.
Does InfiQ handle BSUID for me?+
Yes. InfiQ captures, stores, maps and migrates BSUIDs and ties them to your contacts as an official Meta Business Partner.

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Get BSUID-ready before the 2026 WhatsApp usernames rollout — talk to InfiQ.