WhatsApp Business API Pricing Guide 2026 (India)
How WhatsApp Business API pricing works in 2026 — per-message billing, the four categories, the free 24-hour window, fees, and an India budget example.
Read the guideBroadcasts & Campaigns
Reach every customer, not the 20% who open email.
WhatsApp broadcasts are typically read by 85%+ of recipients within a day. Segment by tags and purchase history, personalise with variables, schedule sends, and track every campaign to revenue.
Capabilities
What you get with Broadcasts & Campaigns
Broadcasts at serious scale
Reach up to 2,00,000 opted-in contacts in a single broadcast at up to 2,400–3,600 messages/min. Meta messaging-limit tiers are managed and upgraded automatically.
Smart segmentation
Build audiences from tags, attributes, purchase history and campaign responses. Target repeat buyers, cart abandoners, or silent customers.
Scheduling & drip sequences
Schedule campaigns in your customers' timezone, or set up multi-step drips triggered by clicks and replies.
Campaign analytics
Delivered, read, replied, clicked and converted — every campaign tracked to revenue, not just opens.
Retargeting
One-click re-broadcasts to everyone who read but didn't reply, or clicked but didn't buy.
Rich templates
Images, videos, documents, CTA buttons, quick replies, carousels and coupon codes — approved and versioned in one place.
See it in action
A closer look at the product
01
What lands in the customer's chat
Rich product cards with images, variables and tap-to-buy buttons — not plain text blasts.
9:41
A
Aurel Store
online
TodayMessages are end-to-end encrypted. No one outside of this chat can read them.
Is the Everyday Sling back in stock?10:41
Back in stock
It's back, Ananya! Your size is reserved for the next 2 hours.
Buy now
View cart
Ordered!10:43
Order INF-3091 confirmed. We'll send tracking the moment it ships.10:43
Message
02
Handoff to your team when replies come in
Campaign replies stream into the shared inbox with full context and auto-assignment.
app.infiq.in/inbox4 open
Search conversations
Ananya S.
Assigned to PriyaCan I change the delivery address?
Private note
@Priya order already packed — check with dispatch first
@Priya order already packed — check with dispatch first
Yes Ananya! Share the new address and we'll update it before dispatch.
Reply as Priya… SLA 4:00 left
By industry
Where Broadcasts & Campaigns works hardest
E-commerce & D2C
3–5×typical ROI on cart-recovery campaigns
Recover abandoned carts, confirm orders, ship COD verifications and re-engage buyers — on a channel where read rates run high (often cited around 90%+) within minutes.
WhatsApp for E-commerce & D2CRetail & Offline
25%of one-time buyers typically converted to repeat customers
QR-code opt-ins at the counter, festival offers, loyalty updates and restock alerts — WhatsApp is the loyalty card your customers can't lose.
WhatsApp for Retail & OfflineEducation & EdTech
2×typical improvement in enquiry-to-enrolment conversion
Counsel applicants, chase fee payments, share timetables and re-engage dropped leads — at a fraction of call-centre cost.
WhatsApp for Education & EdTechFAQ
Frequently asked questions
Is broadcasting on the WhatsApp API allowed?
Yes — to opted-in contacts using Meta-approved message templates. InfiQ manages opt-ins and template approvals so your campaigns stay compliant and your quality rating stays high.
How many messages can I broadcast per day?
Meta assigns messaging tiers (250, 2K, 10K, 100K, unlimited business-initiated conversations per day). Tiers upgrade automatically with volume and quality; InfiQ monitors your rating and paces sends to protect it.
What open rates should I expect?
WhatsApp broadcasts typically see 90–98% delivery and 85%+ read rates within 24 hours — dramatically higher than email (~20%) or SMS (~30%).
Can I measure revenue from campaigns?
Yes. With click tracking, catalog messages and payment/CRM integrations, InfiQ attributes orders back to the campaign that drove them.
Still have questions?
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