Broadcast Campaigns: Reach 100% of Your List, Compliantly
WhatsApp broadcasts send a template message to your entire opted-in audience individually (not a group) — with segmentation, scheduling, personalisation and analytics — so you reach everyone at once without the 256-contact limit and ban risk of the consumer app.
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Why the API broadcast beats the app
The consumer Business app caps broadcast lists and bans numbers that blast. The API removes the cap and, done right — opt-in, good templates, warm-up and segmentation — lets you message your whole base reliably with delivery and read analytics. That turns WhatsApp into a genuine marketing channel rather than a manual chore.
What a broadcast actually is
Every broadcast is a true 1:1 template message delivered to each opted-in contact individually, not a group thread. Recipients cannot see each other, replies come back to you privately, and each person can be personalised by name, segment or past order. You send once and reach everyone, with no 256-contact ceiling and no shared-group exposure.
Are you eligible?
Before your first big send, confirm you meet these requirements:
0 of 5 ready — tick the rest to confirm eligibility.
Set it up with InfiQ
Run your first broadcast in six steps:
0 of 6 steps done
Upload your opted-in list and split it into audiences by interest, location or purchase history.
Choose an approved marketing template and add name, offer or order variables for each recipient.
Set the date and time so the broadcast lands when your audience is most likely to engage.
Grow your daily send volume gradually so your quality rating and messaging tier rise without drops.
Dispatch the template individually to every contact in the selected segment.
Review delivered, read and reply metrics to refine your next campaign.
Use cases
Offers, product launches, festival campaigns, re-engagement pushes and newsletters. Pair a segmented list with a warmed-up number and you can run promotional broadcasts to your whole base while keeping quality high. See our promotional broadcasts solution and the complete WhatsApp broadcast guide for playbooks.
Frequently asked questions
How many contacts can I message?+
Will my number get banned for broadcasting?+
Can I segment my audience?+
Is a broadcast a group message?+
How much does a broadcast cost?+
Can I schedule broadcasts in advance?+
Still have questions?
Ask on WhatsAppRun your first broadcast — book a demo.