Turn WhatsApp into your highest-converting channel.

For a D2C brand, the leaky part of the funnel is rarely traffic — it is the gap between add-to-cart and paid order, and then the gap between first order and second. Email sits unread for hours and SMS is a one-way dead end with no image and no reply. WhatsApp closes both gaps because the message is read within minutes and the buyer can answer in the same thread. An abandoned-cart nudge that carries the exact product image, the price, and a one-tap link back into the Shopify or WooCommerce checkout recovers a meaningful share of carts that email never would.

The second, quieter win is deflection. "Where is my order" is the single most common support ticket for any store, and it is fully automatable. When your store fires order-placed, dispatched, out-for-delivery and delivered events into InfiQ over the native integration or a webhook, each one becomes a WhatsApp utility message the customer actually reads — and your inbox stops filling with status questions.

A practical first rollout looks like this. On cart abandonment, wait 30–60 minutes, then send a utility-style reminder template with the product image and a checkout button; a second nudge a day later can carry a small incentive as a marketing template if the buyer has marketing opt-in. On order placed, send a confirmation; for cash-on-delivery, insert a verification step that asks the buyer to confirm before you ship — this is where you cut return-to-origin losses, because a buyer who cannot be bothered to tap "confirm" is the buyer who was going to refuse the parcel.

After delivery, a review request timed to your product's natural usage window collects far more responses than the same ask over email, and a replenishment reminder timed to when a consumable typically runs out drives the reorder. InfiQ's no-code chatbot handles the branching, the shared team inbox catches the human replies ("can I change the size?"), and analytics tells you which step is actually converting so you can tune timing rather than guess.

Since Meta moved to per-delivered-message pricing on 1 July 2025, your cost is driven by template category, not by conversations. Order confirmations, shipping updates and COD verifications are utility messages — the lower-priced tier, and free entirely when sent inside an open 24-hour service window that the customer's own reply opened. Promotional sends — a sale broadcast, a win-back offer — are marketing messages and cost more, so the discipline is simple: keep transactional flows on utility templates and reserve marketing templates for genuine promotions to an opted-in list.

On consent, India's DPDP framework and Meta's own policy both point the same way: capture opt-in at checkout with a clear checkbox, record it with a timestamp, and honour opt-outs automatically. InfiQ stores those consent records and suppresses opted-out numbers so a careless broadcast cannot hurt your number's quality rating — which, if it drops, throttles how many messages you can send per day.