WhatsApp Catalog & Commerce: Turn the Chat Into a Storefront
WhatsApp Catalog lets you showcase products inside WhatsApp — customers browse a catalog, add to cart and check out in the conversation, turning a chat into a mobile storefront.
Kanha Kitchenware
catalog
Copper Water Bottle 1L
Nonstick tawa
Steel dinner set
Copper bottle
Why it works in India
Indian buyers already shop conversationally — asking shopkeepers, sharing product links on WhatsApp. A native catalog meets that behaviour: no app install, no website hop, browse-and-buy where the conversation already is. Combined with WhatsApp Payments, it becomes a full commerce loop.
Where many CPaaS fall short
Syncing a live catalog and wiring cart to payment to fulfilment is non-trivial; many providers stop at static product messages. InfiQ connects catalog, cart, payment and order events end-to-end.
Are you eligible?
To sell through WhatsApp Catalog & Commerce you will need:
0 of 4 ready — tick the rest to confirm eligibility.
Set it up with InfiQ
Go live with a WhatsApp storefront in a few steps:
0 of 5 steps done
Bring products into Meta by uploading manually or syncing from Shopify or WooCommerce.
Connect the product catalog to your WhatsApp Business number so items are shareable in chat.
Turn on cart and in-chat checkout so customers can browse and buy inside the conversation.
Wire up WhatsApp Payments so buyers can pay without leaving the thread.
Publish the catalog and start selling through ads, links and ongoing chats.
Use cases
D2C browse-and-buy, reorder flows, catalog sharing from ads (Click-to-WhatsApp), and in-chat upsell. Related solutions include E-commerce and Product recommendations.
Frequently asked questions
Can customers buy without leaving WhatsApp?+
Does it sync with Shopify or WooCommerce?+
Is there an extra cost to sell through the catalog?+
Do I need my own website to use WhatsApp Catalog?+
How does billing work for commerce messages?+
How does InfiQ price this?+
Still have questions?
Ask on WhatsAppSell inside WhatsApp — book a demo.