Skip to content
InfiQ supports this — Meta Business Partner

WhatsApp Catalog & Commerce: Turn the Chat Into a Storefront

WhatsApp Catalog lets you showcase products inside WhatsApp — customers browse a catalog, add to cart and check out in the conversation, turning a chat into a mobile storefront.

Product catalog + cart + in-chat checkout, natively in WhatsApp. Pair with Payments to close the sale without leaving the thread.
Start free
A customer browses the catalog, adds an item to cart and checks out without leaving the chat.
9:41
K

Kanha Kitchenware

catalog

Copper Water Bottle 1L

Rs 649Add

Nonstick tawa

₹799Add

Steel dinner set

₹2,499Add

Copper bottle

₹649Add
Message

Why it works in India

Indian buyers already shop conversationally — asking shopkeepers, sharing product links on WhatsApp. A native catalog meets that behaviour: no app install, no website hop, browse-and-buy where the conversation already is. Combined with WhatsApp Payments, it becomes a full commerce loop.

Where many CPaaS fall short

Syncing a live catalog and wiring cart to payment to fulfilment is non-trivial; many providers stop at static product messages. InfiQ connects catalog, cart, payment and order events end-to-end.

Are you eligible?

To sell through WhatsApp Catalog & Commerce you will need:

0 of 4 ready — tick the rest to confirm eligibility.

Set it up with InfiQ

Go live with a WhatsApp storefront in a few steps:

0 of 5 steps done

  1. Bring products into Meta by uploading manually or syncing from Shopify or WooCommerce.

Use cases

D2C browse-and-buy, reorder flows, catalog sharing from ads (Click-to-WhatsApp), and in-chat upsell. Related solutions include E-commerce and Product recommendations.

Frequently asked questions

Can customers buy without leaving WhatsApp?+
Yes. With the catalog, cart and payments enabled, customers can browse, add to cart and pay entirely inside the conversation.
Does it sync with Shopify or WooCommerce?+
Yes. You can sync your product catalog with Shopify or WooCommerce via integrations, so stock and pricing stay current.
Is there an extra cost to sell through the catalog?+
You pay standard WhatsApp messaging charges plus your payment gateway fees; the catalog itself does not add a separate per-message fee.
Do I need my own website to use WhatsApp Catalog?+
No. The catalog acts as your storefront, so you can sell without a separate website.
How does billing work for commerce messages?+
WhatsApp bills per delivered message by category (marketing, utility or authentication) on Meta's live rate card. Since 1 October 2026, free-form replies you send inside the 24-hour service window and utility messages inside that window are charged per message too (₹0.145 per service reply in India); both were ₹0 until 30 September 2026.
How does InfiQ price this?+
InfiQ uses transparent Rupee pricing (ex-GST) with a transparent pass-through on Meta's live rate card, and supports setup as an official Meta Business Partner.

Still have questions?

Sell inside WhatsApp — book a demo.

Start free trialTalk to salesSee pricing

Related

AI AgentNewShopify integrationWhatsApp PaymentsE-commerceProduct recommendations