MM Lite API: Meta's Optimised Marketing-Message Send Path
The Marketing Messages Lite API (MM Lite) is Meta's streamlined API specifically for sending marketing template messages with simpler integration and platform-side delivery optimisation — separating high-volume marketing sends from your core conversational API.
↑ higher
delivery throughput
same ₹
marketing-category rate
Why it matters
As marketing volumes grow, sending campaigns through the same path as transactional messages can be limiting. MM Lite gives marketing sends a purpose-built, higher-throughput channel with Meta-side optimisation — useful for brands running large broadcast campaigns who want reliability and scale without compromising transactional flows.
Where many CPaaS fall short
MM Lite is newer, and many providers haven't adopted it yet. Early support means better marketing throughput for high-volume Indian brands. InfiQ tracks and supports Meta's latest send APIs so your campaigns run on the most capable path available.
Are you eligible?
You'll typically need the following in place before routing marketing sends through MM Lite:
0 of 4 ready — tick the rest to confirm eligibility.
Set it up with InfiQ
Getting marketing sends onto the MM Lite path with InfiQ takes a few steps:
0 of 4 steps done
Turn on the MM Lite send path for your account once Meta has made it available to you.
Send your approved marketing template messages through the MM Lite API for higher throughput and Meta-side optimisation.
Leave your utility and authentication template sends on the regular messaging API so transactional flows stay unaffected.
Track delivery rates and send throughput to confirm your marketing campaigns are performing at scale.
Frequently asked questions
What is MM Lite?+
Do I need it?+
Does it change pricing?+
Is it available now?+
Does MM Lite affect my utility and authentication messages?+
Still have questions?
Ask on WhatsAppScale your marketing sends — book a demo.