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WhatsApp

Abandoned cart recovery

Bring shoppers back before the cart goes cold.

A shopper leaves at checkout; InfiQ sends a WhatsApp reminder with their exact cart and a one-tap link to finish — at 1 hour, then again at 24 if needed. Stores typically recover 15–25% of abandoned carts this way, against 2–3% from email alone.

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22% of abandoned carts recovered

Use cases

How abandoned cart recovery teams use InfiQ

Cart-event triggers

Fire the first nudge automatically when Shopify, WooCommerce or your custom store marks a checkout stalled — you set the abandonment window, 30 to 60 minutes is typical.

Product card messages

Each reminder carries the actual product image, name and price pulled from the cart, so the shopper recognises the item before reading a word.

Escalating two-step sequence

A plain nudge at 1 hour and a stronger message at 24 hours recovers most carts, and the sequence stops the instant the order completes.

Discount as last resort

Hold the coupon back for the 24-hour message only, so full-price buyers aren't trained to wait; a 10% code typically lifts final-step conversion 1.5×.

One-tap checkout links

Deep links restore the exact cart with items and address pre-filled, cutting checkout to two taps instead of re-adding products from scratch.

Recovery tracking per step

See delivered, read, clicked and recovered revenue for each message, so you know whether the 1-hour or the 24-hour nudge earns its keep.

Measurable outcomes

The numbers abandoned cart recovery teams track

Every journey is measured end to end — from first message to the business outcome — inside one analytics view.

Analytics · Abandoned cart recovery Last 30 days

Journey funnel

Carts abandoned100%
Reminder delivered92%
Checkout link tapped41%
Order completed22%

abandoned carts recovered

22%

reminders read within 15 minutes

80%

recoveries vs email reminders

Talk to InfiQ

Put WhatsApp to work for abandoned cart recovery

Tell us your use-case — we’ll tailor the templates and flows and estimate the cost.

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FAQ

Frequently asked questions

Do I need opt-in before sending cart reminders on WhatsApp?

Yes. Meta requires opt-in for business-initiated messages, so collect consent at checkout or signup — a clearly worded checkbox is enough. InfiQ keeps consent records, audit logs and access controls so you can show when and how each number opted in.

Do cart reminder templates need Meta approval?

Yes — cart nudges are marketing templates and Meta reviews them before first use, typically within minutes to 48 hours. InfiQ includes ready-made cart recovery templates you can submit in one click, and swapping variables like product name or price doesn't require re-approval.

How does InfiQ know a cart was abandoned?

Native integrations with Shopify and WooCommerce fire a webhook when a checkout stalls, and a REST API covers custom storefronts. You define the abandonment window, and InfiQ starts the sequence automatically — no manual exports or uploads.

How many reminders should the sequence send?

Two is the working standard: a plain nudge at 1 hour and a stronger message with the discount at 24 hours. More than two raises block rates, which lowers your WhatsApp quality rating and can throttle everything else you send.

How do I measure recovered revenue?

Every checkout link carries tracking parameters, and orders completed after a nudge are matched back to the message that drove them. The dashboard shows recovery rate and revenue per step, so you can compare the 1-hour and 24-hour messages directly.

What if the product sells out before a reminder goes out?

The sequence re-checks the cart before each send. If an item is out of stock, or the order was already completed on another channel, that message is suppressed automatically — nobody gets nudged for a cart they can't buy or already bought.

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