Punjab · 30.4° N, 76.2° E
WhatsApp Business API for Nabha's harvester makers, spares counters and workshops
Nabha was the capital of one of the Phulkian states and is now a sub-division of Patiala district. It is known for building combine harvesters, and harvesters bring messages in bursts, all of them urgent.
For Nabha's combine-harvester makers and dealers, the spares counters and workshops that keep the machines running, and the town's phulkari sellers: how each farmer's message can reach the right desk, sales, spares, a field mechanic or accounts, which messages need a Punjabi template, and what each costs in rupees.
See it work
Six chats to a Nabha harvester works, routed to the right desk
In the weeks before a harvest, farmers write about prices, parts, breakdowns and bills on the same number. Pick a strategy and watch where each chat goes.
In InfiQ, a short Flows menu can ask whether a chat is about a new machine, a part, a breakdown or a payment and label it, and the shared inbox lets a manager assign and transfer conversations, with private notes so the mechanic sees what the spares counter promised.
Every answer here follows a farmer's own message, so none needs a template and each is charged at the service rate. Templates come in when the works writes first: the delivery date for a new combine, a bill, a reminder before the next season.
Sales, spares, field service, accounts
Only agents with the required skill are eligible; the least busy of them wins.
Incoming · 0 left
- All 6 conversations have been routed.
Conversation 6 of 6 · Skills-based
Which bearing fits our model? Photo attached(needs spares)goes toSpares counter
Skills: needs spares, and only Spares counter has it.
- Full
Harvester sales
2 of 2 open
- sales
- Price of a self-propelled combine before the wheat harvest?needs sales
- Is a tractor-mounted model ready for delivery next month?needs sales
Spares counter
2 of 3 open
- spares
- Need a sieve and two belts before we start on paddyneeds spares
- Which bearing fits our model? Photo attachedneeds spares
Field mechanics
1 of 2 open
- service
- Our machine has stopped in the field. Can a mechanic come today?needs service
Accounts
1 of 2 open
- payment
- Please send the bill for last month's sparesneeds payment
Waiting · 0
- Nobody waiting: every conversation found an agent.
| Strategy | Routed | Waiting | Skill mismatches |
|---|---|---|---|
| Skills-based | 6 | 0 | 0 |
| Sticky | 6 | 0 | 4 |
| Least busy | 6 | 0 | 4 |
Conversation 6 of 6, Which bearing fits our model? Photo attached: Skills: needs spares, and only Spares counter has it.
Market brief
Nabha in seven lines
From the Patiala district administration, Invest India's ODOP list and IBEF's Punjab profile; the town's history, railway and harvester trade are general background from Wikipedia.
- 01
Patiala district has six sub-divisions, Patiala, Nabha, Rajpura, Samana, Patran and Dudhan Sadhan, and Nabha is also one of its development blocks.[1]
- 02
The rulers of the erstwhile states of Patiala, Nabha and Jind trace their ancestry to one Chaudhary Phul, from whom the dynasty's name, Phulkian, comes.[2]
- 03
Nabha was the capital of the former Nabha State; in 1947 it became part of PEPSU, the Patiala and East Punjab States Union, and later a sub-division of Patiala district.[5]
- 04
The town is about 25 km from Patiala, and Nabha railway station is on the Bathinda–Rajpura line.[5]
- 05
Nabha is known for building combine harvesters.[5]
- 06
Invest India's ODOP list names phulkari embroidery fabric for Patiala district.[3]
- 07
IBEF lists tractors and auto components and agro-based industries among Punjab's key industries and Punjabi, Hindi and English as its languages, and records Punjab as the country's top wheat procurer in the 2021-22 rabi marketing season.[4]
Industries
Who in Nabha answers on WhatsApp
Three businesses that follow from the town's harvesters and the district's phulkari.
- 01
Combine-harvester makers and dealers
The town is known for building combine harvesters, sold to farmers who ask about prices before each harvest.[5]
On WhatsApp: Price and model answers in reply · Delivery date and truck details · Invoice and payment reminders
- 02
Spares counters and workshops
Combines need parts and repairs around each harvest, and a photo of the worn part is the quickest way to ask.[5]
On WhatsApp: Part identification from a photo · Order-ready notes · Mechanic visit confirmations
- 03
Phulkari and dress shops
Phulkari embroidery fabric is Patiala district's ODOP product, and a shop's designs travel best as photos.[3]
On WhatsApp: Design photos and prices in reply · Order and shipping notes · New-design notes to customers who opted in
Punjabi first, Hindi for buyers from outside the state
Punjabi, Hindi and English are all Meta template languages, and each version is its own template under the same name.
Replies need no template, so a mechanic answers in whatever language a farmer writes. A works whose buyers write in other Indian languages can add those versions only if they are on Meta's list. InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Punjabi | pa | Farmers, workshops and shop customers across Punjab |
| Hindi | hi | Farmers and dealers from Haryana and other states |
| English (India) | en_IN | Invoices, delivery notes and dealers' offices |
Prices in ₹, with USD and EUR
What a harvest season costs a Nabha harvester works
Lite at ₹999 a month or Growth at ₹2,999, then each delivered message at the India rate: ₹0.145 for every reply to a farmer who wrote, ₹0.19 for a delivery, bill or service note, ₹0.94 for an offer to farmers who opted in and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Nābha · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A farmer in Haryana or Madhya Pradesh on an Indian number costs the same India rate as one in Patiala. Invoices are in rupees and carry your Punjab GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Nabha business runs on InfiQ
Matched to the desks of the router above.
Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
Sales, the spares counter, field mechanics and accounts answer one number, with assignment, transfers and private notes; Lite includes 10 users and Growth 25.
Learn moreInfiQ Flows chatbot builder
An InfiQ Flows menu sorts each farmer's first message into a new machine, a part, a breakdown or a payment before a person picks it up.
Developer API and webhooks
A works that tracks machines and service visits in its own software can send delivery and visit templates from it through InfiQ's API and webhooks.
Nearby
City pages around Nabha
Neighbouring markets in Patiala, Sangrur and Malerkotla districts, on the map.
Patiala, about 25 km away, has its own page about phulkari and juttis; this one stays with Nabha's harvesters, spares and workshops. The India guide covers DPDP, DLT and the rules for the whole country.
Guides for Nābha teams
Questions Nābha businesses ask
Question: Farmers ask our Nabha workshop for combine-harvester prices before the wheat harvest. Are our replies marketing messages?
Answer: No. A farmer who writes opens a 24-hour window, and your prices, model photos and delivery dates are replies at ₹0.145 each, with no template. Only a price list you send to farmers who have not written, and who agreed to hear offers, is a marketing template.
Question: A harvester we built in Nabha has stopped in a farmer's field. Can his message reach a field mechanic without going through the office?
Answer: Yes. An InfiQ Flows menu can ask whether the chat is about a breakdown and label it, and the shared inbox assigns it to a mechanic, who sees any note the spares counter left. Every answer is a reply at ₹0.145.
Question: Can our Nabha harvester dealership remind every buyer of the last five years to book a service before paddy?
Answer: A reminder about the buyer's own machine, with its model and the service due, is a utility template at ₹0.19. A discounted pre-season package is promotion, so it is a marketing template at ₹0.94, sent only to buyers who agreed to hear offers.
Question: We dispatch harvesters from Nabha to buyers along the Bathinda–Rajpura line and beyond. Can each buyer get the truck number and arrival day?
Answer: Yes. A dispatch note for a machine the buyer ordered is a utility template at ₹0.19, with the truck number, driver and arrival day as variables. It costs the India rate wherever in India the buyer is.
Question: Farmers send our Nabha spares counter photos of worn parts and write in Punjabi. Can staff answer in Punjabi, and can templates be Punjabi too?
Answer: Yes to both. Replies need no template, so staff answer in Punjabi or any language. Punjabi (pa) is also on Meta's template list, so the order-ready and bill templates can be in Punjabi, with Hindi (hi) versions under the same name for buyers from other states.
Question: Our Nabha shop sells Patiala district's phulkari to relatives of customers living abroad. Which rate applies to a buyer on a foreign number?
Answer: Meta charges by the recipient's country calling code, so a buyer on a foreign number is charged at that market's rate, which InfiQ publishes in rupees. A buyer on an Indian number pays the India rate, and your invoice is in rupees either way.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Sub-divisions and blocks · District Administration, Patiala · read 2026-10-21
- [2]History · District Administration, Patiala · read 2026-10-21
- [3]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-21
- [4]Punjab: state profile · India Brand Equity Foundation · read 2026-10-21
- [5]Nabha (general history only) · Wikipedia · read 2026-10-21
- [6]WhatsApp Business Platform: pricing · Meta for Developers · read 2026-10-21
- [7]WhatsApp Business Management API: message templates · Meta for Developers · read 2026-10-21
Route Nabha's next harvest-season chat to the right desk
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