Punjab · 30.5° N, 75.9° E
WhatsApp Business API for Malerkotla's foundries, embroiderers and fair-day trade
Malerkotla dates its beginning to 1454, when Behlol Lodhi's daughter married the Sufi Haider Shaikh, and it became Punjab's 23rd district in 2021. Its foundries, embroiderers and fair-day trades all take orders by message.
For Malerkotla's foundries and agricultural-machinery makers, the units that hand-embroider badges and insignias, vegetable commission agents, and the sweet shops and caterers busy at Eid and the dargah fair: which message is a reply, utility or marketing, in Urdu or Punjabi, and what each costs in rupees.
Malerkotla in eight lines
From the Malerkotla district administration's pages and Invest India's ODOP list.
Malerkotla was carved out of Sangrur as Punjab's 23rd district on 2 June 2021; it covers 684 sq km in three subdivisions, Malerkotla, Amargarh and Ahmedgarh, and counted 429,754 people in the 2011 Census.[1]
In 1454 Sultan Behlol Lodhi married his daughter Taj Murassa Begam to the Sufi Shaikh Sadr-ud-Din, Haider Shaikh, with a dowry of villages; the district's history page calls this the foundation of Maler.[2]
In 1705 Nawab Sher Mohammad Khan protested at the Sirhind court against the execution of Guru Gobind Singh's two younger sons; his cry became the 'haa da naara', and Gurdwara Haa da Naara Sahib commemorates it.[2],[3]
The state stayed under British protection until 1947, joined PEPSU in 1948 and later became part of Punjab; the district notes it stayed calm through the violence of Partition.[2]
Haider Shaikh's dargah in the town centre holds a gathering on the first Thursday of every month and its largest fair in May–June, on the Jeth and Hadd Chaunki Thursdays.[3]
The Eidgah on the Sangrur–Ludhiana highway is described by the district as one of India's largest and the largest in Punjab.[3]
The district is a major supplier of vegetables to this part of Punjab, its artisans make hand-embroidered badges and insignias for the armed forces, and it is known for its metal industry and agricultural machinery.[1]
Invest India's One District One Product list names metal casting as Malerkotla's primary product and embroidery as its second.[4]
See it work
Five Malerkotla trades, three kinds of message
Each row is a trade in the town; each column is one of Meta's categories. Focus a cell to see what that trade sends in it and why it falls there.
Read the matrix by column and the rule is the same for every trade. Replies cost the service rate and need no template. Utility templates update something the customer already ordered or booked. Marketing templates sell, and go only to people who agreed to receive them.
Read it by row and it becomes a checklist of the three templates each trade needs approved. The 24-hour service window explains when a reply is possible.
What each Malerkotla trade sends, by category
| Reply | Utility template | Marketing template | |
|---|---|---|---|
| Foundry casting agricultural machine parts | |||
| Badge and insignia embroidery unit | |||
| Vegetable commission agent | |||
| Caterer for the dargah's Chaunki Thursdays | |||
| Sweet shop before Eid |
Hover, tap or arrow-key through the cells — a dot in the corner means there is a note.
Sweet shop before Eid by Reply
Box sizes and pricesReply inside the 24-hour window
Answering a customer's question
Legend — press one to highlight its cells
Row 5 of 5. Sweet shop before Eid × Reply: Box sizes and prices. Answering a customer's question
Industries
Who in Malerkotla writes first
Four kinds of business from the district's own description of its economy and calendar.
- 01
- 02
- 03
Vegetable commission agents
The district is a major supplier of vegetables to this part of Punjab, with Ludhiana 40 km and Sangrur 35 km away.[1]
On WhatsApp: Rates in reply · Truck-loaded notices · Balance-due reminders
- 04
Sweet shops and caterers
Eid prayers at the Eidgah and the Chaunki Thursdays at Haider Shaikh's dargah bring crowds to the town on known days.[3]
On WhatsApp: Order and booking confirmations · Ready-to-collect notices · Festival offers to opted-in customers
Urdu, Punjabi and English, as the district lists them
The district names Urdu, Punjabi and English as its languages, and all three are Meta template languages. Meta approves each version separately; add Hindi for buyers from other states.
Inside the 24-hour window, replies can be in any language your staff write, so a customer who writes in Urdu can be answered in Urdu without a template. InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Urdu | ur | Customers in the old town who read Urdu |
| Punjabi | pa | Farmers, dealers and most customers across the district |
| English (India) | en_IN | Defence suppliers' offices and machinery dealers |
| Hindi | hi | Vegetable and machinery buyers from other states |
Prices in ₹, with USD and EUR
What each column of the matrix costs
A plan from ₹999 a month, then each delivered message at the India rate: ₹0.145 for a reply, ₹0.19 for a utility template such as a dispatch or ready-to-collect notice, ₹0.94 for an Eid or new-design offer and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Malerkotla · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. The language of a template never changes its rate. Invoices are in rupees with your Punjab GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Malerkotla business runs on InfiQ
Matched to the five rows of the matrix.
- Template manager and library
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Keep each trade's utility and marketing templates in Urdu, Punjabi and English side by side, and track every version through Meta's approval.
- Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
On a Chaunki Thursday or the eve of Eid, the counter, the kitchen and the owner answer one number together without promising the same order twice.
- Consent records and opt-out enforcement
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
Eid, fair-week and new-design offers go only to customers who opted in, with the source and time of each opt-in kept and STOP replies enforced.
- Busy accounting integration
A native integration with Busy accounting software: 25 document types and automatic payment reminders on WhatsApp, with no integration fee.
A foundry or agency that keeps its books in Busy can send payment reminders to dealers on WhatsApp from the accounts, with no integration fee.
Nearby
Malerkotla's neighbours in Punjab
City pages for the nearest markets, nearest first.
Patiala has its own page about its phulkari and colleges; this one stays with Malerkotla's foundries, embroidery and fair days. The India guide covers DPDP, DLT and the rules for the whole country.
Guides for Malerkotla teams
Questions Malerkotla businesses ask
Our foundry in Malerkotla casts parts for agricultural machinery. Can dealers get a 'castings ready' notice on WhatsApp?+
We hand-embroider badges and insignias in Malerkotla. Can a buyer approve a sample from a photo we send on WhatsApp?+
Families order food from us for the Jeth Chaunki Thursdays at Haider Shaikh's dargah. Can several of us answer one WhatsApp number?+
Our sweet shop near Malerkotla's Eidgah on the Sangrur–Ludhiana highway wants to send Eid offers. Who can we send them to?+
Our customers in Malerkotla read Urdu or Punjabi. Do we need a separate version of each template?+
Our vegetable commission agency in Malerkotla loads trucks for buyers in Ludhiana, 40 km away. How do buyers get the loading details?+
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Malerkotla district: official website · District Administration, Malerkotla · read 2026-10-20
- [2]History · District Administration, Malerkotla · read 2026-10-20
- [3]Tourist places · District Administration, Malerkotla · read 2026-10-20
- [4]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-20
Sort Malerkotla's messages by trade
Start a 7-day Lite trial, no card needed, or book a demo to see the template manager with Urdu and Punjabi templates, the shared inbox and consent records. Once Meta business verification is complete, your number is usually live in about two hours.
