Meta Business Partner

Busy WhatsApp Integration

Busy is one of India's most widely used accounting and inventory platforms for SMEs, distributors and traders — but the moment a voucher is posted, the follow-up (sending the invoice, chasing the payment, sharing the ledger) usually falls back to a person copy-pasting a PDF into a phone. The InfiQ Busy WhatsApp integration closes that gap. It listens to what happens inside Busy — a sales invoice raised, a receipt entered, an outstanding balance crossing a threshold — and turns each event into an approved WhatsApp Business API message delivered to the right customer, automatically. You keep working in Busy exactly as you do today; InfiQ handles the WhatsApp side on an account you own, with transparent ₹ pricing.

Connect {tool} free

InfiQ connects your Busy accounting software to the official WhatsApp Business API so invoices, payment reminders and account statements go out automatically the moment they're posted in Busy — no manual PDF forwarding, on a WhatsApp account you own with transparent ₹ pricing.

How the data flows

Busy

your system

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InfiQ

rules + templates

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Customer

Thanks for reaching out! A specialist will reply within minutes.

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Live sync

What the Busy → WhatsApp integration actually does

The integration sits between your Busy company data and the official WhatsApp Business API. When a qualifying event occurs in Busy — a sales invoice is posted, a receipt is entered against an outstanding bill, or a ledger balance ages past its due date — InfiQ captures the relevant fields (customer name, invoice number, amount, due date, a link to the document) and populates an approved WhatsApp template. The message then goes out from your verified business number in near real time. Instead of a bookkeeper exporting a PDF and forwarding it from a personal phone at the end of the day, the customer gets a clean, branded, correctly-formatted notification the instant the entry is made in Busy.

Invoice delivery — send the bill (and a document link) automatically when the sales voucher is posted
Payment reminders — nudge customers before and after the due date based on live outstanding balances
Statement sharing — push a ledger or account statement on demand or on a schedule
Payment confirmations — acknowledge receipts the moment they're recorded in Busy

Who gets the most value from it

This integration is built for the businesses that live in Busy every day and spend real hours on manual follow-up. Distributors and wholesalers with hundreds of B2B invoices a month use it to cut down on end-of-day PDF forwarding and to standardise how bills reach retailers. Traders and manufacturers with recurring credit customers use the payment-reminder flow to shorten their receivables cycle without a staff member manually chasing each ledger. Retail and services businesses that raise steady invoice volumes use it to send professional confirmations and statements that look consistent no matter who posted the entry. In each case the win is the same: the accounting team keeps working in Busy, and the customer communication happens automatically on WhatsApp, where people actually read it.

How setup works at a high level

Going live is a guided, four-step process, and none of the standard flows require you to write code. First, you connect your Busy company to InfiQ so the relevant events can be read securely. Second, you map each Busy event to an approved WhatsApp template — InfiQ helps you draft these in the correct message category (typically utility for invoices, reminders and statements) so they clear Meta's review. Third, you switch on only the automations you want, whether that's just invoice delivery to start or the full receivables loop. Fourth, you run a test end-to-end against a real record, confirm the message renders correctly, and go live. If you need conditional routing, extra data lookups or custom triggers, those are available through webhooks and the InfiQ API on top of the no-code base.

Connect your Busy company to InfiQ
Map Busy events to approved WhatsApp templates
Enable the automations you need — nothing more
Test end-to-end on a real record, then go live

Why InfiQ rather than a one-off script

Plenty of tools can fire a single static message when something happens in an accounting system. InfiQ wires the full loop instead: events flow in from Busy, approved messages flow out over WhatsApp, and customer replies sync back into a shared team inbox where the right person can act on them — not a personal handset that leaves when an employee does. Crucially, the entire setup runs on a WhatsApp Business API account you own: your number, your green-tick verification, your template library, and your BSUID handling for the 2026 WhatsApp usernames change. As an official Meta Business Partner, InfiQ keeps that account compliant as WhatsApp's policies evolve, and applies transparent ₹ pricing (ex-GST) on Meta's live per-delivered-message rate card so your costs are predictable from day one.

Frequently asked questions

Which Busy events can trigger a WhatsApp message?+

Common triggers include a sales invoice being posted, a receipt or payment being entered, an outstanding balance ageing past due or crossing a threshold, and a statement or ledger being generated. During setup you choose which of these you want live and map each to an approved WhatsApp template.

Do I need to change how I use Busy?+

No. You keep posting vouchers and running Busy exactly as you do today. InfiQ reads the relevant events and handles everything on the WhatsApp side, so the accounting workflow your team already knows stays untouched.

Do I need a developer or any code?+

For the standard flows — invoice delivery, payment reminders, statement sharing — no code is required. You connect Busy, map events to templates and switch on automations. Custom logic such as conditional routing or extra data lookups is optional and done via webhooks and the InfiQ API.

Can customer replies come back to us?+

Yes. Where applicable, two-way messaging syncs replies back into a shared team inbox rather than a personal staff phone, so a customer's question about a bill or payment reaches the right person and isn't lost.

How is WhatsApp messaging billed for these notifications?+

WhatsApp bills per delivered message by category since 1 July 2025. Invoice, reminder and statement notifications are typically utility-category messages, which are lower cost than marketing. InfiQ applies transparent ₹ pricing (ex-GST), so you can forecast spend before going live.

Do I own the WhatsApp account, or does InfiQ?+

You own it. The WhatsApp Business API account, phone number, green-tick verification and template library remain yours. InfiQ runs the integration on top of an account you control, so nothing is locked to a reseller.

Will the integration keep working with the 2026 WhatsApp usernames change?+

Yes. As an official Meta Business Partner, InfiQ tracks WhatsApp policy changes including the 2026 usernames rollout and the BSUID (Business-Scoped User ID) that identifies customers who contact you without exposing their phone number, so your Busy automations remain compliant.

How long does it take to go live?+

Once your WhatsApp Business API account and templates are approved, connecting Busy, mapping events and testing a flow end-to-end is typically a short, guided process. Template approval timelines depend on Meta's review, which is why InfiQ helps you draft templates in the correct category up front.

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Turn every Busy voucher into a WhatsApp message

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