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Real estate WhatsApp templates

Property decisions move slowly, but buyer attention does not. These templates cover the full cycle a builder or broker manages on WhatsApp: answering portal enquiries within minutes, confirming site visits, sharing brochures and price lists, and keeping booked customers informed through construction milestones, demand letters and possession. Each one is written to pass Meta review and to read like a professional sales team, not a bulk blaster.

38 ready-to-edit templatesCopy the message or the Meta JSON payloadOpen any template in the playground

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Instant enquiry response

enquiry_instant_reply_v1

Utility

Sent within minutes of a lead arriving from a property portal or website form, to open the conversation while interest is fresh.

Thank you for your enquiry about *{{1}}*, {{2}}. Here is a quick summary: - Configuration: {{3}} - Location: {{4}} - Starting price: Rs. {{5}} Would you like the detailed brochure or a call from our sales team?

Send brochure
Request a call
{{1}}Skyline Heights, Pune{{2}}Rohan{{3}}2 & 3 BHK{{4}}Baner, Pune{{5}}89 lakh onwards

Enquiry qualification

enquiry_qualify_budget_v1

Utility

Sent after the first enquiry reply to qualify budget and timeline before assigning a sales executive.

To help us suggest the right options at {{1}}, could you share two quick details, {{2}}? 1. Preferred configuration ({{3}} available) 2. Purchase timeline Reply here and our advisor will shortlist units that fit.

Within 3 months
3-6 months
Just exploring
{{1}}Green Acres, Whitefield{{2}}Ananya{{3}}1, 2 and 3 BHK

Enquiry follow-up

enquiry_followup_48h_v1

Marketing

Sent 48 hours after an unanswered enquiry response to revive the lead with a concrete next step.

Still considering {{1}}, {{2}}? Units in the {{3}} configuration you asked about are moving — {{4}} are available this week. A 30-minute site visit is the fastest way to decide. We arrange pickup from {{5}} metro stations.

Reply STOP to opt out

Book site visit
Call me instead
{{1}}Skyline Heights{{2}}Priya{{3}}3 BHK{{4}}6 units{{5}}Baner and Balewadi

Broker introduction

enquiry_broker_intro_v1

Utility

Sent by an individual broker after receiving a buyer's number, to introduce themselves and set expectations.

This is {{1}} from {{2}}, RERA-registered agent for {{3}}. You enquired about properties in {{4}}. I work with verified listings only and share complete pricing upfront — no surprises at the site. When is a good time for a quick call today?

Call now
Share timings
{{1}}Vikram Mehta{{2}}Mehta Realty{{3}}Mumbai suburbs{{4}}Andheri West

Site-visit slot offer

site_visit_slots_v1

Utility

Sent to an interested lead to convert conversation into a scheduled site visit with concrete slot choices.

Site visits at {{1}} are open this week, {{2}}. Available slots: - Saturday: 10 AM, 12 PM, 4 PM - Sunday: 10 AM, 2 PM Each visit includes the sample flat and a walk through {{3}}. Pick a slot and we will confirm instantly.

Saturday
Sunday
Other day
{{1}}Emerald Bay, OMR Chennai{{2}}Karthik{{3}}the clubhouse and podium garden

Site-visit confirmation

site_visit_confirm_v1

Utility

Sent immediately after a customer books a site visit, confirming date, time and directions.

Site visit confirmed

Your visit to *{{1}}* is booked. Date: {{2}} Time: {{3}} Meeting point: {{4}} Your relationship manager {{5}} will receive you. Carry any ID proof for gate entry.

Get directions
Reschedule
{{1}}Skyline Heights, Baner{{2}}Saturday, 12 July{{3}}11:00 AM{{4}}Sales lounge, main gate{{5}}Sneha

Pickup arrangement

site_visit_pickup_v1

Utility

Sent a day before a site visit when the project offers cab pickup, to confirm the pickup point and time.

Live location

Cab pickup for your {{1}} site visit is arranged, {{2}}. Pickup: {{3}} at {{4}} Driver details will be shared 1 hour before. Reply CHANGE if you prefer to drive down — we will share parking directions instead.

{{1}}Emerald Bay{{2}}Divya{{3}}Thoraipakkam signal{{4}}9:30 AM, Sunday

Visit reminder, day before

site_visit_reminder_v1

Utility

Sent the evening before a confirmed site visit to reduce no-shows.

Reminder: your site visit to {{1}} is tomorrow at {{2}}. The sample flat and price sheet will be kept ready. If tomorrow no longer works, reschedule below — slots fill up on weekends.

I will be there
Reschedule
{{1}}Green Acres, Whitefield{{2}}10:00 AM

Missed-visit follow-up

site_visit_noshow_v1

Utility

Sent a few hours after a customer misses a scheduled site visit, to rebook without friction.

We missed you at {{1}} today, {{2}}. No trouble at all — plans change. Would a weekday evening visit suit you better? We also offer a 15-minute video walkthrough of the sample flat if travelling is hard right now.

Rebook visit
Video walkthrough
{{1}}Skyline Heights{{2}}Rohan

Post-visit thank you

site_visit_thankyou_v1

Utility

Sent the evening after a completed site visit to keep momentum and share the discussed cost sheet.

site_visit_thankyou_v1.pdfPDF · 128 KB · 1 page

Thank you for visiting {{1}} today, {{2}}. As discussed, the cost sheet for the {{3}} unit on floor {{4}} is attached. The quoted price holds till {{5}}. Your RM is one message away for any clarification.

I have questions
Book this unit
{{1}}Emerald Bay{{2}}Karthik{{3}}3 BHK, 1580 sq ft{{4}}14{{5}}20 July

Project brochure

brochure_share_v1

Utility

Sent when a lead requests project details, delivering the brochure PDF with key facts in the body.

brochure_share_v1.pdfPDF · 128 KB · 1 page

Here is the complete brochure for *{{1}}*. Inside: floor plans, amenities list, location map and the payment plan. RERA no: {{2}}. Possession: {{3}}. Prices start at Rs. {{4}}. Reply with any question — a specialist answers within the hour.

Book site visit
{{1}}Skyline Heights, Baner{{2}}P52100034567{{3}}December 2027{{4}}89 lakh

Floor plan on request

floor_plan_share_v1

Utility

Sent when a buyer asks for the layout of a specific configuration during evaluation.

floor_plan_share_v1.pdfPDF · 128 KB · 1 page

The floor plan for the {{1}} at {{2}} is attached — carpet area {{3}}, with the balcony and deck marked. This layout is available in towers {{4}}. Want us to check which floors are open in your budget?

Check availability
{{1}}3 BHK Grande{{2}}Emerald Bay{{3}}1420 sq ft{{4}}B and C

Template library

More real estate WhatsApp templates

Abandoned Cart WhatsApp Template for Real Estate

A marketing-category WhatsApp template that re-engages real estate buyers who abandoned a booking, site visit, or payment link — personalised with unit and project details, one-tap buttons, and a compliant opt-out line, ready to send via InfiQ.

View template

Appointment Reminder WhatsApp Template for Real Estate

A copy-paste WhatsApp appointment reminder template for real estate site visits and property viewings. Submit it under the utility category (it's transactional, tied to a booked slot), personalise the four variables, and add Confirm/Reschedule buttons. Utility templates are cheaper than marketing and don't need an opt-out line. Billing is per delivered message at Meta's utility rate plus InfiQ's transparent ₹ platform pricing, ex-GST.

View template

Back In Stock WhatsApp Template for Real Estate

A Marketing-category WhatsApp template for real estate that alerts opted-in buyers when a sold-out unit, configuration, or project phase becomes available again — personalised with project and BHK, with an opt-out line and a one-tap button, ready to send via InfiQ.

View template

Customer Onboarding WhatsApp Template for Real Estate

A Utility-category WhatsApp template that welcomes a new real estate buyer or booking, states the first step, and offers a one-tap next action — copy it, personalise three variables, and send via InfiQ after Meta approval.

View template

Delivery Tracking WhatsApp Template for Real Estate

A Meta-approved utility WhatsApp template that keeps real estate buyers updated on the delivery of documents, keys or registry paperwork — with variables, tracking and reschedule buttons, and approval notes built in. Utility category means lower per-message pricing than marketing, and InfiQ bills in transparent ₹.

View template

Event Reminders WhatsApp Template for Real Estate

A utility-category WhatsApp template for real estate event reminders (site visits, launches, possession slots). Personalise four variables, submit for approval, and send in seconds with InfiQ on transparent ₹ pricing over Meta's live utility rate.

View template

Feedback & CSAT WhatsApp Template for Real Estate

A utility-category WhatsApp CSAT template built for real estate touchpoints — site visits, handovers, RM calls. Buyer taps a rating button, you triage the response. Approve once, send in 24 hours with InfiQ on transparent rupee pricing.

View template

KYC Collection WhatsApp Template for Real Estate

A Meta-compliant, Utility-category WhatsApp template that lets real estate teams request KYC documents from a buyer with a secure one-tap link — personalised to their name, booked unit and the exact documents needed.

View template

Lead Qualification WhatsApp Template for Real Estate

A Meta-compliant WhatsApp utility template that qualifies real estate leads (name, project interest, budget/timeline) with one-tap buttons — ready to personalise and send through InfiQ.

View template

COD Confirmation WhatsApp Template for Real Estate

A Meta-compliant WhatsApp utility template that confirms a cash payment (token, booking or handover amount) for a property. Copy it, set the three variables, submit as Utility, and send in minutes with InfiQ on transparent ₹ pricing.

View template

Loyalty Rewards WhatsApp Template for Real Estate

A compliant WhatsApp marketing template for real estate loyalty and referral rewards, with variables for name, points, brand and expiry, a required opt-out line, and approval tips — billed per delivered marketing message plus InfiQ's transparent ₹ pricing (ex-GST).

View template

Order Confirmation WhatsApp Template for Real Estate

A Utility-category WhatsApp template that confirms a real estate booking or token payment instantly — with variables for buyer name, booking ID, unit and project, plus buttons for the receipt and site team. Copy it, personalise, get it approved by Meta, and send from InfiQ on transparent ₹ pricing.

View template

OTP Authentication WhatsApp Template for Real Estate

A Meta-approved WhatsApp Authentication template for real estate OTPs — with a copy-code button, two variables, and approval notes — that you can copy, personalise and send through InfiQ in minutes.

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Payment Reminders WhatsApp Template for Real Estate

A utility-category WhatsApp template that reminds real estate buyers about a due payment — name, amount, unit reference and due date as variables, plus a Pay now button. Approved fast, sent in seconds via InfiQ, billed per delivered utility message with transparent ₹ pricing (ex-GST).

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Promotional Offers WhatsApp Template for Real Estate

A compliant WhatsApp Marketing template for real estate promotional offers, with variables, a required opt-out line, sample values, and approval tips — ready to send via InfiQ.

View template

Re-Engagement Winback WhatsApp Template for Real Estate

A Marketing-category WhatsApp template for real estate teams to win back dormant leads and past site visitors — with a compliant opt-out line, four personalisation variables, a one-tap CTA, and approval tips to avoid the common utility-vs-marketing rejection.

View template

Shipping Updates WhatsApp Template for Real Estate

A ready-to-use, Meta-compliant WhatsApp shipping-updates template for Indian real estate teams that courier documents or possession kits to buyers. Utility category, five variables, an approval checklist, and honest ₹ pricing via InfiQ.

View template

Subscription Renewal WhatsApp Template for Real Estate

A Utility-category WhatsApp template that reminds a real estate customer their subscription is about to renew, showing plan, date and amount with a one-tap Renew now button. Copy it, fill four variables, submit for approval, and send at scale on transparent ₹ pricing with InfiQ.

View template

Approval & performance

Getting real estate templates approved — and opened

Payment demand letters and milestone-linked payment requests are Utility, not Marketing — they relate to an existing booking. Submitting them as Marketing costs more per message and invites stricter review of the wording.

Meta reviewers reject real-estate templates that promise returns or appreciation ('guaranteed 2x in 3 years'). Keep price-list and offer templates factual: price, unit type, validity date. Put the persuasion in the site visit, not the template.

RERA registration numbers in the footer noticeably improve reply rates on project marketing messages in India, and they pre-empt the compliance questions serious buyers ask first. Use a variable if you market multiple projects.

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FAQ

Frequently asked questions

Should site-visit reminders be Marketing or Utility templates?

If the customer already booked the visit, the reminder is Utility — it services an appointment they requested. A message inviting someone to book a visit for the first time is Marketing and needs an opt-out. Classifying reminders correctly lowers your per-message cost and avoids Marketing frequency caps.

Can I send construction progress photos through templates?

Yes. Use an image or video header on a Utility template for booked customers — progress updates on a unit they own are transactional. Keep the body factual (tower, floor slab completed, next milestone) and avoid promotional language, which can get the template reclassified as Marketing.

How fast should I respond to a portal enquiry on WhatsApp?

Send the first template within 5-10 minutes of the lead arriving from 99acres, MagicBricks or your website form. Real-estate leads shared across brokers go cold within the hour. An instant template with the project one-pager attached typically doubles connect rates versus a call the next day.

Do payment reminder templates need special wording under RERA?

Templates should reference the agreed payment schedule and demand letter, not threaten penalties in marketing language. State the milestone, amount due, due date and payment link, and attach the demand letter as a PDF. That framing is both RERA-consistent and reliably approved by Meta as Utility.

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