Template library
Dealerships and service centres run on time-bound updates: a test drive that needs confirming, a car sitting ready at the workshop, an insurance policy expiring on a fixed date. These templates cover the full ownership cycle, from first enquiry to fifth service, so your team stops making status calls and customers stop calling to ask.
38 ready-to-edit templatesOne tap to load any template into your accountOpen any template in the playground
test_drive_confirm_v1
Sent immediately after a customer books a test drive to confirm the slot and location.
Test drive confirmed
Your test drive is booked, {{1}}. *Vehicle:* {{2}} *Date & time:* {{3}} *Showroom:* {{4}} Please carry a valid driving licence. Reply here if you need to change the slot.
test_drive_reminder_v1
Sent 2-3 hours before a booked test drive to reduce no-shows.
Reminder: your test drive of the {{1}} is today at {{2}}. Our consultant {{3}} will meet you at {{4}}. Please bring your driving licence. Running late? Tap below to adjust your slot.
test_drive_home_offer_v1
Sent to a warm enquiry offering a home test drive to move them towards booking.
Saw the {{1}} online but no time to visit the showroom? We bring it to you. Book a doorstep test drive anywhere in {{2}} at a time that suits you. Our team reaches your address with the exact variant you shortlisted.
Reply STOP to opt out
test_drive_followup_v1
Sent the day after a test drive to gauge interest and share a quotation.
How was your drive in the {{1}} yesterday, {{2}}? Your on-road price quotation for {{3}} is ready, valid until {{4}}. If you would like a different variant or colour compared, just reply here and we will send it across.
Reply STOP to opt out
service_due_reminder_v1
Sent 7-10 days before the scheduled service date based on time or kilometres.
Your {{1}} ({{2}}) is due for its {{3}} service by {{4}}. Regular servicing keeps your warranty valid and resale value intact. Tap below to pick a convenient slot at our workshop.
service_due_km_v1
Sent when telematics or last-visit data shows the vehicle is nearing its service interval.
Based on your last visit, your {{1}} should be close to {{2}} km, which means the next service is due. Skipping it can affect engine oil life and warranty claims. Slots are available this week at {{3}}. Book in one tap below.
service_overdue_v1
Sent when a vehicle has crossed its service due date without a booking.
Quick note: the periodic service for {{1}} was due on {{2}} and has not been booked yet. Delaying beyond the interval can void warranty coverage on some parts. We have kept priority slots open this week. Reply here or tap below to schedule.
service_slot_confirm_v1
Sent after a customer books a service appointment to confirm date, time and drop details.
Service booking confirmed
Booking confirmed for your {{1}} ({{2}}). *Date:* {{3}} *Drop time:* {{4}} *Workshop:* {{5}} Estimated service duration is shared at vehicle inspection. Carry your service booklet if you have one.
vehicle_received_v1
Sent when the vehicle is checked in and a job card is opened.
We have received your {{1}} ({{2}}) at the workshop. *Job card no:* {{3}} *Advisor:* {{4}} Your advisor will call you after inspection with the work estimate. You will get updates here at every stage.
estimate_approval_v1
Sent after inspection when additional work needs customer approval before proceeding.
Inspection complete for job card {{1}}. Beyond the standard service, our team recommends: {{2}}. *Additional estimate:* Rs. {{3}} Work will begin only after your approval. Tap below to approve or speak to your advisor first.
service_in_progress_v1
Sent mid-service to keep the customer informed and set the expected completion time.
Update on job card {{1}}: work on your {{2}} is in progress. *Completed:* {{3}} *Expected ready time:* {{4}} We will message you the moment it is ready for pickup. No need to call for status.
vehicle_ready_v1
Sent when service is complete and the vehicle is washed and ready for delivery.
Your car is ready
Good news! Your {{1}} ({{2}}) is serviced, washed and ready for pickup. *Total invoice:* Rs. {{3}} *Pickup by:* {{4}} You can pay at the counter or via the payment link below. Please carry the job card copy or show this message.
Approval & performance
Service status templates approve fastest as Utility when they reference a job card or registration number. Keep offers out of them entirely, or Meta may reclassify the template as Marketing at higher cost.
For insurance renewal reminders, state the expiry date as a variable and avoid words like 'best price' or 'guaranteed lowest premium' in the body; rate promises are a common rejection reason in this category.
Send service-due reminders 7-10 days before the due date with a booking button. Dealers see far higher slot fill when the message names the specific vehicle and last service date instead of a generic 'service is due'.
Vehicle registration numbers make excellent {{n}} variables: they personalise the message, prove it is not bulk spam to reviewers, and let the customer trust the update at a glance.
Building the full journey? See how WhatsApp works for automotive businesses.
FAQ
Status updates tied to an existing job card, such as vehicle received, work in progress or ready for delivery, qualify as Utility because the customer initiated the transaction. Keep them purely informational. The moment you add a discount or upsell line, Meta treats the template as Marketing, which changes pricing and requires opt-out handling.
Yes, renewal reminders for a policy the customer already holds with you are standard Utility messages. Mention the policy or registration number and the expiry date, and stick to logistics. Avoid promising specific premiums or claiming the cheapest rates, as those claims get templates rejected and can breach IRDAI advertising norms.
A confirmation immediately after booking plus one reminder 2-3 hours before the slot works well for most dealerships. Include the showroom address and a contact number in the reminder, and add a reschedule button. No-show rates drop noticeably when the customer can move the slot in one tap instead of silently skipping it.
Only if they have opted in to receive marketing messages from your business. Camp invitations are Marketing templates, so each one needs a visible opt-out such as a Stop offers button or a 'Reply STOP to opt out' footer. Past service customers who gave consent during job-card creation are usually your best-performing list for camps.
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