Feedback & CSAT WhatsApp Template for Real Estate

Personalise it so it reads like your RM sent it

A blast feels like a blast, and buyers ignore it. Use {{1}} for the customer's first name and {{2}} for the exact touchpoint — the project name, the specific tower, or the RM they met — so the message reads as a genuine 1:1 follow-up rather than an automated survey. Keep the tone the same as your on-ground team: warm, brief, and specific. The three quick-reply buttons do the heavy lifting: the buyer answers in one tap, you get a clean structured rating instead of free text you have to interpret, and your CRM can branch automatically — route a 'Needs work' tap straight to a senior manager for a call-back, and invite an 'Excellent' tap to leave a Google review.

• {{1}} = first name only, for a personal feel
• {{2}} = the exact project, unit, or person, never a vague 'your visit'
• Map each button to a CRM action: escalate low scores, request reviews on high scores

Getting it approved as utility

Submit this template under the Utility category, because it is tied to a real action the customer just took and contains no marketing pitch. The single most common reason a CSAT template like this gets rejected or reclassified is a stray promotional line — 'and check out our new launch at 10% off' instantly pushes it into Marketing. Keep the body strictly about the experience and the rating. Provide realistic sample values for both variables when you submit (a real name and a real project) so Meta's reviewers can see the message renders cleanly, and keep variable placeholders in order with no gaps. Approvals for clean utility templates typically clear within a day, and InfiQ's template manager flags category and formatting risks before you ever hit submit.

• File as Utility — no offers, discounts, or upsell lines in the body
• Supply real sample values for {{1}} and {{2}}
• Keep buttons to quick-reply ratings, not links to promotions
• Use InfiQ's template manager to pre-check category and formatting

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message, priced by category. This CSAT template is a utility message, so it bills at the utility rate — meaningfully cheaper than a marketing send — and you only pay for messages that are actually delivered. InfiQ layers transparent rupee pricing (ex-GST), so what you see is the Meta rate plus a clearly stated platform fee, with nothing hidden per message. Because a CSAT survey is low-volume relative to your broadcast campaigns and directly protects future bookings, the payback is usually immediate: one recovered unhappy buyer or one earned five-star review pays for months of sends.