In real estate, "back in stock" rarely means a shelf refill — it means a unit that was booked has been released, a sold-out configuration has reopened, or a fresh tower or phase has been unlocked for a project your buyer once shortlisted. Those moments are time-sensitive, and the buyers who care most already spoke to you weeks ago. This is a ready-to-use, Meta-compliant WhatsApp back-in-stock template built for exactly that scenario: notify a warm, opted-in enquirer the instant availability returns, personalise it with the project and configuration they wanted, and give them a one-tap way to reconnect — sent in minutes through InfiQ, an official Meta Business Partner.
Live previewback_in_stock
Good news {{1}} — a {{2}} at {{3}} has just opened up. This configuration sold out at launch, and only a few units are being released. Want us to hold a slot for you before it's gone? Reply STOP to opt out.
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Template at a glance
A Marketing-category WhatsApp template for real estate that alerts opted-in buyers when a sold-out unit, configuration, or project phase becomes available again — personalised with project and BHK, with an opt-out line and a one-tap button, ready to send via InfiQ.
This message is at its most powerful the moment real availability changes for a project a buyer has already shown intent in. Trigger it on genuine events: a booked unit that fell through and re-entered inventory, a configuration or floor-rise band that reopened, a new tower or phase released, or a promotional inventory drop your sales team wants a warm list to hear about first. Because it is promotional, send it only to contacts who opted in — site-visit registrants, portal enquirers who consented, or past shortlisters — never to a cold RERA or scraped list. Match the notification to what the person actually asked about: if someone enquired about a 2 BHK, do not blast them a 4 BHK penthouse release. Precision is what keeps this in the Marketing lane without reading as spam.
The three variables carry the whole message. {{1}} is the buyer's first name — using it signals this went to them, not to ten thousand numbers. {{2}} is the exact configuration they cared about, written the way a buyer thinks about it ("3 BHK, 1,450 sq ft" or "East-facing 2 BHK"), so the alert is instantly relevant. {{3}} is the specific project and locality, because a buyer weighing three options in the same micro-market needs to know which one just opened up. Populate these from your CRM or lead source at send time rather than hardcoding them, so one approved template serves every project and configuration. The tone should sound like a relationship manager giving a genuine heads-up — a scarce release, a held slot — not a generic sale banner.
Submit this as Marketing, never Utility. It promotes availability and invites a new action, so a Utility submission is the number-one reason real-estate templates like this get rejected — Meta reads the promotional intent and bounces it. Provide realistic sample values for all three variables when you submit (a plausible name, a real-looking configuration, an actual project name) so the reviewer can see the finished message; placeholder-looking samples slow approval. Keep every claim truthful and RERA-safe: do not promise guaranteed appreciation, invent a 'last unit' if it is not, or state prices you cannot honour — ASCI and Meta both police misleading property claims. Because it is Marketing, the opt-out line ('Reply STOP to opt out') is mandatory and must stay in the body. Approval is typically same-day, after which you can send instantly through InfiQ.
Because this is a Marketing template, it is billed at the Marketing rate for each delivered message. Since Meta moved off per-conversation billing on 1 July 2025, you pay per delivered message by category rather than per 24-hour conversation — so a back-in-stock alert to a warm list of 5,000 opted-in enquirers is a predictable line item, not a mystery. The 24-hour window still matters, but as a free service window for follow-up replies, not as a billing unit: once a buyer taps 'Talk to advisor' and writes back, your team's responses within that window are free service messages. InfiQ applies transparent ₹ pricing (ex-GST), so you can forecast a campaign's cost before you press send and weigh it against a single closed deal — the economics on high-ticket property inventory are hard to beat.
Keep the approved version as your workhorse and branch from it when you need a different angle. A shorter build strips to one variable and a single line for fast, high-volume alerts across a large launch list. An incentive build adds a time-bound reason to act — a pre-launch price held for 48 hours, a waived floor-rise, a limited allotment — which suits genuine promotional drops (still Marketing, still with the opt-out). A regional-language build recreates the message in Hindi, Marathi, Kannada, or whichever language your buyers actually read, which lifts response in Tier-2 and Tier-3 markets. Each variation is a separate template submission, so name them clearly in InfiQ's template manager and keep sample values consistent to speed re-approval.
Open it in InfiQ with the body, variables and buttons already filled in. Pick a name, submit for approval, and you can be live on the official WhatsApp Business API in about 2 hours.
Same category, different moment in the journey — most teams approve two or three of these together.
A marketing-category WhatsApp template that re-engages real estate buyers who abandoned a booking, site visit, or payment link — personalised with unit and project details, one-tap buttons, and a compliant opt-out line, ready to send via InfiQ.
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