Shipping Updates WhatsApp Template for Real Estate

Personalise it so it reads 1:1, not like a blast

The template earns its high open rate because it looks like a message a relationship manager typed. The variables do that work: {{1}} greets the buyer by name, {{2}} names the exact item so there's no ambiguity about what's arriving, {{3}} anchors it to their specific unit or booking, {{4}} carries the courier name and AWB so the tracking button lands somewhere useful, and {{5}} sets a clear delivery date. Fill every field from your CRM or dispatch sheet rather than leaving generic placeholders — 'your documents' reads like an automated blast, while 'your registered sale agreement copy for Unit B-1204' reads like a person who knows the deal. Keep the two buttons: one deep-links to live courier tracking, the other routes the buyer straight to the relationship manager if anything looks off.

Getting it approved on the first try

This template is designed to sail through review because it does one job and does it plainly. Submit it as Utility, provide realistic sample values for all five variables (Meta reviewers reject templates with blank or nonsense samples), and keep the body strictly informational. The fastest way to get rejected is to bolt on a promotion — a line about a new launch, a discount, or 'book your next investment' instantly reclassifies the message as marketing, which then needs an opt-out line and a stricter review. Also avoid vague or threatening language and don't stuff the body with links; the tracking URL belongs behind the button, not in the text.

• Category: Utility — tied to a real, completed dispatch
• Sample values: fill all five, realistic and consistent
• No offers, upsells, or promotional lines anywhere in the body
• One clear call to action (track), with support as the fallback
• Re-submit for approval any time you edit the wording

What it costs to send

This template bills at the utility rate on Meta's live India rate card, charged per delivered message — not per conversation. Meta retired per-conversation billing on 1 July 2025, so you pay for each delivered utility message rather than a bundled 24-hour window. When a buyer replies to ask about their shipment, that reply opens a free 24-hour service window in which you can respond as often as you need at no extra messaging cost; that window is service time, not a billing unit. On top of Meta's rate you pay InfiQ's transparent ₹ platform pricing (ex-GST), shown against the live rate card so there are no surprises. Because dispatch volumes in real estate are modest and every message prevents a 'where are my documents?' call, the utility rate typically pays for itself in saved support time.