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Template library

Events & ticketing WhatsApp templates

Attendees lose emails but they open WhatsApp. These templates cover the full event lifecycle for Indian organisers: booking confirmations with e-tickets, day-before and day-of reminders, gate and parking instructions, schedule changes, waitlist upgrades and post-event follow-ups. Each one is written to pass Meta review on the first submission.

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Browse Events & ticketing templates

Booking confirmed with e-ticket

booking_confirm_eticket_v1

Utility

Sent immediately after payment succeeds, delivering the e-ticket PDF so the attendee has it in chat.

{{1}}Sunburn Arena Pune{{2}}Sat, 14 Feb, 6:00 PM{{3}}Mahalaxmi Lawns, Pune{{4}}SB-48291

Booking confirmation summary

booking_confirm_summary_v1

Utility

Sent right after checkout when tickets are issued closer to the event date, confirming the order details.

{{1}}EV-77120{{2}}Zakir Khan Live, Mumbai{{3}}2 x Silver{{4}}2,998

Group booking confirmed

booking_confirm_group_v1

Utility

Sent when a bulk or group order is confirmed, telling the buyer how individual passes will be shared.

{{1}}Rohan{{2}}TechSparks Summit Bengaluru{{3}}6{{4}}TS-20984

Payment pending, seats held

payment_pending_hold_v1

Utility

Sent when payment fails or is abandoned mid-checkout while seats are held for a short window.

{{1}}IPL: CSK vs MI, Chennai{{2}}2{{3}}15

Day-before reminder

reminder_day_before_v1

Utility

Sent the evening before the event to confirm attendance logistics and reduce no-shows.

{{1}}Prateek Kuhad India Tour{{2}}7:30 PM{{3}}Jawaharlal Nehru Stadium, Delhi{{4}}5:30 PM

Day-of morning reminder

reminder_day_of_v1

Utility

Sent on the morning of the event with the essentials an attendee needs before leaving home.

{{1}}NH7 Weekender, Pune{{2}}3{{3}}4:00 PM{{4}}Amanora Mall

Starting-soon nudge

reminder_starting_soon_v1

Utility

Sent 2-3 hours before doors open to attendees who have not yet checked in, prompting them to leave on time.

{{1}}2{{2}}Arijit Singh Live{{3}}DY Patil Stadium, Navi Mumbai{{4}}5:00 PM

One-week logistics preview

reminder_week_before_v1

Utility

Sent a week out for large events, covering travel and stay planning while there is still time to arrange it.

{{1}}Magnetic Fields Festival{{2}}Alsisar Mahal, Rajasthan{{3}}150{{4}}cold nights, 8-24°C{{5}}21

Entry QR code delivery

entry_qr_delivery_v1

Utility

Sent 24-48 hours before the event with the individual entry QR ticket attached as a document.

{{1}}Comic Con Bengaluru{{2}}Ananya Iyer{{3}}Weekend Pass{{4}}2 (KTPO Main Entrance)

Gate and entry instructions

entry_instructions_v1

Utility

Sent the day before to explain gates, security checks and prohibited items so entry queues move fast.

{{1}}Lollapalooza India{{2}}A{{3}}8:00 PM{{4}}not permitted after 6 PM

Parking and shuttle details

entry_parking_shuttle_v1

Utility

Sent to ticket holders of large venues with parking passes, shuttle timings and drop-off points.

{{1}}Global Music Fest{{2}}Saturday{{3}}Lot C, Embassy Tech Park{{4}}200{{5}}Whitefield Metro Station

Check-in confirmed

entry_checkin_confirmed_v1

Utility

Sent when the attendee's QR is scanned at the gate, confirming entry and sharing inside-venue info.

{{1}}Vh1 Supersonic, Pune{{2}}4:42 PM{{3}}1{{4}}Info desk, West side

Template library

More events & ticketing WhatsApp templates

Approval & performance

Getting events & ticketing templates approved — and opened

Attach the e-ticket PDF as a document header instead of pasting a link in the body — delivery of the actual file cuts "where is my ticket" support messages and keeps the template Utility.

Keep reminder templates strictly logistical (time, gate, what to carry). Adding a merch or upsell line to a reminder usually gets it reclassified as Marketing, which changes pricing and requires opt-out handling.

Submit your schedule-change and cancellation templates before you need them. Approval can take hours, and a rain delay is the worst moment to discover your only approved template says "see you tomorrow".

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FAQ

Frequently asked questions

Should my event reminder templates be Utility or Marketing?

Reminders tied to a ticket the person already bought are Utility: they facilitate an existing transaction. Keep the copy to logistics — timing, venue, entry rules. The moment you add promotional content like merch offers or tickets to another show, Meta may recategorise the template as Marketing, which costs more and needs an opt-out.

Can I send the actual e-ticket on WhatsApp?

Yes. Use a template with a document header and attach the ticket PDF (with the QR code inside) at send time. This is the most reliable pattern — attendees find the file in the chat at the gate without hunting through email. Keep the PDF under 100 MB, though real tickets are rarely over 1 MB.

How do I message people who registered but haven't opted in to offers?

Registration for a specific event lets you send Utility messages about that event: confirmations, reminders, changes. It does not cover promotions for future events. Collect a separate marketing opt-in — a checkbox at checkout works — before sending announcements, and honour STOP replies immediately.

What happens if my event is cancelled or postponed?

Send a Utility template with the new date or refund process as soon as the decision is made — cancellation notices about an existing booking are transactional, not marketing. Include the refund timeline and a button to reach support. Templates for this should be pre-approved so you can broadcast within minutes.

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