KYC Collection WhatsApp Template for Events

Personalise it so it reads 1:1, not as a blast

The template ships with three variables so every send feels handwritten. Use {{1}} for the attendee's first name, {{2}} for the specific pass, ticket type or activity they registered for, and {{3}} for the exact document you need — spell it out (Aadhaar, PAN, or a photo ID) rather than saying a vague 'your KYC'. Naming the real event context is what separates a message people trust from one they report as spam. Keep the phrasing calm and factual, tell them why verification is needed, and route the whole thing through a single 'Complete KYC' button so the next step is one tap on a secure link — no typing, no hunting for a portal.

Getting it approved as Utility

Submit this to Meta as a Utility template, because it is strictly transactional and follows an action the attendee took. The single biggest approval killer here is drifting into marketing language: the instant you bundle in a discount, an upsell, or 'don't miss our next show', the template stops being utility and risks rejection or reclassification. Keep the body informational, provide realistic sample values for all three variables at submission (reviewers reject templates whose variables look empty or placeholder-y), and make the button label match its destination exactly. Templates in this shape are typically reviewed within a day, and InfiQ's template manager flags category and formatting issues before you submit so you avoid a rejection round-trip.

• Category: Utility — never Marketing, or the message changes cost and consent rules
• No offers, discounts or cross-sells anywhere in the body
• Fill in sample values for {{1}}, {{2}} and {{3}} exactly as they'll appear
• Handle the document upload on a secure page — never ask for ID numbers in plain chat

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message by category. This is a utility template, so each delivered send bills at the utility rate — the cheapest paid tier and well below marketing. The free 24-hour service window still applies: if an attendee has messaged you recently, follow-ups inside that window aren't separately billed, which suits KYC because most people reply and finish verification in the same session. You pay Meta's live utility rate plus InfiQ's transparent ₹ platform pricing (ex-GST), with no surprise line items — slide your monthly attendee volume in the calculator to see the total and typical payback.

Variations you can copy

One template rarely fits every event, so adapt the length and language to your audience. For high-volume gate check-ins, trim to a single variable and the button for the fastest possible send. Where the same base flow needs a promotional angle — say, verify-and-unlock-early-access — build that as a separate marketing-category template with a proper opt-out line, and keep this utility version clean. And for regional events, ship a Hindi, Tamil or Marathi version so verification instructions land in the attendee's own language.

• Shorter: keep only {{1}} and the button for quick gate-side verification
• Regional: a Hindi or local-language variant approved separately
• Marketing sibling: for any incentive-led version, use the marketing category and include an opt-out line