Every ticket delivered, every seat filled.

Live events live and die on two numbers: how many tickets you sell, and how many of those buyers actually turn up. The first is a marketing problem; the second is a logistics problem, and it's the one most organisers under-manage. A no-show doesn't just mean an empty seat — it means lost bar and merchandise spend, a thinner room that dampens the atmosphere, and a buyer who may not come back. Event-day no-shows in the ticketed-events world are routinely significant, and the biggest causes are forgetting, confusion about time or venue, and never finding the ticket at the gate. All three are fixable with a message on a channel the attendee actually reads.

WhatsApp is that channel. Deliver the QR ticket the moment payment clears and it lands where the buyer already is, with read rates that are high (often cited around 90%+) within minutes — no spam folder, no forgotten confirmation email. Follow it with reminders 24 hours and two hours before doors, carrying gate numbers and directions, and no-shows typically drop by around a third. On event day, that same thread is where you push a last-minute gate change or a weather update to every ticket holder in minutes, with read receipts showing exactly who has seen it.

The channel also quietly fixes the gate. A QR ticket sitting in an open WhatsApp thread is far easier to produce than an email buried in an inbox, so the check-in line moves faster and the 'I can't find my ticket' pile-up shrinks.

The flow spans the whole event lifecycle. Delivery: connect your ticketing platform to InfiQ over REST APIs and webhooks so a successful payment automatically fires a ticket template with the scannable QR and an add-to-calendar button — most organisers wire the payment-to-ticket flow up in a few days. Reminders: automated nudges 24 hours and two hours before doors with gate and directions. Change management: a schedule- or venue-change broadcast to every holder in minutes, with delivery and read receipts so you know who's been reached — invaluable when a set time moves or a venue shifts at short notice. Feedback: a rating request while the applause is still fresh, which pulls far higher response rates than a next-day email. Next-event promos: an early-bird broadcast to opted-in past attendees, who convert markedly better than cold traffic.

Because events are spiky, timing to on-sale matters. WhatsApp Business API verification typically takes 3–5 business days and templates are usually approved within 24 hours, so teams commonly have ticket delivery and reminders running within the first week — in time for the next on-sale rather than the one after. When attendees reply — refund questions, plus-one queries, accessibility needs — a chatbot handles the routine ones and the rest land in a shared team inbox so nothing gets lost in the pre-event rush.

Capture opt-in at checkout with a checkbox in the ticketing flow, and separate the two intents: ticket delivery and event-day logistics run as utility messages tied to the purchase, while promos for future events need an explicit marketing opt-in. InfiQ stores every consent record with a timestamp, backed by audit logs and access controls, so your promotional sends only ever reach people who agreed to hear about the next show.

Cost is easy to model per event because Meta charges per delivered message by category (the model in force since 1 July 2025). Ticket delivery, reminders and schedule alerts are utility messages — the cheaper tier, and free inside the open 24-hour service window — while next-event promos are marketing messages. InfiQ shows per-campaign spend in the dashboard, so an organiser can calculate the messaging cost across delivery and reminder templates for an expected headcount and simply build that small, predictable number into the booking fee. Against the revenue protected by cutting no-shows by a third, it's a rounding error.

Activation fits the event calendar: typical go-live is 2 hours once the number and templates are approved, with the ticketing integration following in a few days. Plans start at ₹999 and ₹2,999 per month, with custom pricing for promoters and venues running high-volume, back-to-back event calendars.