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Campania

WhatsApp Business API for Indian exporters and tour operators in Naples

India sold US$341 million of coffee to Italy in FY26, and Naples is a city of espresso bars. Between an Indian export desk and a Naples buyer's phone sit five decisions, and each one changes the message.

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Region
Campania (regional capital)
Country
Italy
Numbers
+39; Naples landlines start 081
Ports
Naples, Salerno and Castellammare di Stabia, one port authority[3]
Clock
CET, and CEST (UTC+2) from late March to late October[7]
Billing
₹ from InfiQ; € figures are indicative

For Indian coffee, food and engineering exporters with buyers in Naples, and tour operators sending travellers to Pompeii: what sits between your system and a Neapolitan phone, Italy's consent rule, Italian templates, Naples send times and what each message costs in rupees.

See it work

What sits between your export desk and a Naples phone

The lot has sailed and the roaster in Naples wants to know. Follow the update down through each decision your team makes before it arrives.

Most of the work is done before the first container sails: the template approved in Italian, the opt-in recorded, the schedule set in Naples time. After that, the update leaves your system on its own through the developer API.

When the roaster replies with a question about the next lot, it lands in the shared team inbox, and anyone on your export desk can answer inside the window.

One vessel-sailed update, India to Naples

7 / 7

PayloadVessel-sailed update

Enters at the top, travels down through 7 layers

Each layer is a decision made once and reused: the category and language when the template is approved, consent when the contact is collected, the rate by the number's country code, the timing in the scheduler.

Hop 7 of 7: the payload is in layer 7, The roaster's phone in Naples. Bill of lading attached; the roaster's reply opens a 24-hour window.

Naples and India

What Indian exporters and operators should know about the city before they write to it.

India exported US$7.79 billion of goods to Italy in FY26, including US$341.27 million of coffee, US$3.47 billion of engineering goods and US$545.39 million of organic and inorganic chemicals.[1]

India's Consulate General in Milan puts India–Italy trade at €14.25 billion in 2025, with India's exports at €8.55 billion; the India–EU agreement gives preferential access across 97% of EU tariff lines.[2]

One port authority runs Naples, Salerno and Castellammare di Stabia as Campania's port system.[3]

UNESCO inscribed the Art of Neapolitan 'Pizzaiuolo' on its intangible heritage list in 2017; it counts some 3,000 pizzaiuoli living and working in Naples.[4]

The Pompeii archaeological park sells named tickets in timed entry slots, with a daily limit of 20,000 visitors.[5]

Naples airport's destination list includes Dubai and Istanbul but no Indian city, so travellers from India arrive through a connection.[6]

Industries

Indian businesses with Naples on the other end

The readers this page is for, and their first message to a +39 number or a traveller's phone.

  1. 01

    Coffee, spice and food exporters

    Coffee is among India's leading exports to Italy, and roasters and importers in Naples want each lot's progress without chasing it.[1]

    On WhatsApp: Sample-arrival and lot-hold confirmations · Vessel-sailed notices with the bill of lading · Proforma and payment acknowledgements

  2. 02

    Engineering goods exporters

    India's largest export category to Italy is engineering goods, and Campania's manufacturers are among the buyers an Indian supplier writes to.[1]

    On WhatsApp: Purchase-order acknowledgement · Dispatch and customs notices · Document-ready alerts

  3. 03

    Tour operators and travel agents

    Travellers from India reach Naples through a connection and visit Pompeii on named, timed tickets: both details belong in the chat they read.[5],[6]

    On WhatsApp: Connection and arrival updates · Pompeii entry-slot reminders · Ferry and transfer confirmations

Prices in ₹ and EUR

What a message to Naples costs

+39 numbers are billed at Italy's line on Meta's rate card: ₹2.64 for a vessel-sailed notice, ₹6.98 for marketing, ₹2.64 for authentication and ₹2.64 for a service reply, in rupees before GST. Plans start at ₹999 a month.

Snapshot rates · as of 20 Oct 2026, 00:02 UTC

Lite

₹999 / month≈ €9.38 EUR

₹833 / month, billed yearly≈ €7.83 EUR

Growth

₹2,999 / month≈ €28.17 EUR

₹2,499 / month, billed yearly≈ €23.48 EUR

Enterprise

Custom volume pricing, custom SLA and dedicated infrastructure.

Per message to Naples · Italy

InfiQ per-message rates for Naples in rupees and EUR
Category₹ INREUR
Marketing₹6.9847€0.0656
Utility₹2.6369€0.0248
Authentication₹2.6369€0.0248
Service₹2.6369€0.0248
Per-message rates for all 47 markets, in ₹ and EUR
Per-message rates by market, effective 1 October 2026
MarketMarketingUtilityAuthenticationService
Argentina€0.0511₹5.4352€0.0215₹2.2874€0.0215₹2.2874€0.0215₹2.2874
Bangladesh€0.0605₹6.4397€0.0031₹0.3254€0.0031₹0.3254€0.0031₹0.3254
Brazil€0.0516₹5.4970€0.0056₹0.5981€0.0056₹0.5981€0.0056₹0.5981
Chile€0.0734₹7.8162€0.0165₹1.7585€0.0165₹1.7585€0.0165₹1.7585
Colombia€0.0103₹1.0993€0.0007₹0.0706€0.0007₹0.0706€0.0007₹0.0706
Egypt€0.0532₹5.6629€0.0030₹0.3167€0.0030₹0.3167€0.0030₹0.3167
France€0.0710₹7.5588€0.0248₹2.6393€0.0248₹2.6393€0.0248₹2.6393
Germany€0.113₹12.0088€0.0455₹4.8386€0.0455₹4.8386€0.0455₹4.8386
Hong Kong€0.0605₹6.4397€0.0215₹2.2867€0.0215₹2.2867€0.0215₹2.2867
Hungary€0.0710₹7.5596€0.0288₹3.0700€0.0288₹3.0700€0.0288₹3.0700
India€0.0089₹0.9435€0.0018₹0.1941€0.0013₹0.1402€0.0014₹0.1450
Indonesia€0.0339₹3.6133€0.0206₹2.1979€0.0206₹2.1979€0.0206₹2.1979
Iraq€0.0282₹2.9992€0.0065₹0.6943€0.0065₹0.6943€0.0065₹0.6943
Israel€0.0292₹3.1045€0.0044₹0.4662€0.0044₹0.4662€0.0044₹0.4662
Italy€0.0656₹6.9847€0.0248₹2.6369€0.0248₹2.6369€0.0248₹2.6369
Kazakhstan€0.0499₹5.3098€0.0149₹1.5824€0.0149₹1.5824€0.0149₹1.5824
Kuwait€0.0654₹6.9671€0.0363₹3.8671€0.0363₹3.8671€0.0363₹3.8671
Malaysia€0.0711₹7.5644€0.0116₹1.2314€0.0116₹1.2314€0.0116₹1.2314
Mexico€0.0328₹3.4877€0.0070₹0.7471€0.0070₹0.7471€0.0070₹0.7471
Morocco€0.0342₹3.6425€0.0190₹2.0218€0.0190₹2.0218€0.0190₹2.0218
Netherlands€0.132₹14.0494€0.0413₹4.3987€0.0413₹4.3987€0.0413₹4.3987
Nepal€0.0605₹6.4397€0.0028₹0.2990€0.0028₹0.2990€0.0028₹0.2990
Nigeria€0.0427₹4.5421€0.0055₹0.5898€0.0055₹0.5898€0.0055₹0.5898
Oman€0.0282₹2.9992€0.0204₹2.1709€0.0204₹2.1709€0.0204₹2.1709
Pakistan€0.0391₹4.1620€0.0124₹1.3200€0.0124₹1.3200€0.0124₹1.3200
Peru€0.0581₹6.1843€0.0248₹2.6392€0.0248₹2.6392€0.0248₹2.6392
Poland€0.0302₹3.2105€0.0101₹1.0702€0.0101₹1.0702€0.0101₹1.0702
Qatar€0.0282₹2.9992€0.0099₹1.0547€0.0099₹1.0547€0.0099₹1.0547
Romania€0.0710₹7.5596€0.0239₹2.5436€0.0239₹2.5436€0.0239₹2.5436
Russia€0.0662₹7.0520€0.0330₹3.5173€0.0330₹3.5173€0.0330₹3.5173
Saudi Arabia€0.0475₹5.0537€0.0088₹0.9401€0.0088₹0.9401€0.0088₹0.9401
Singapore€0.0605₹6.4397€0.0132₹1.4072€0.0132₹1.4072€0.0132₹1.4072
South Africa€0.0314₹3.3385€0.0079₹0.8369€0.0079₹0.8369€0.0079₹0.8369
Spain€0.0584₹6.2161€0.0165₹1.7578€0.0165₹1.7578€0.0165₹1.7578
Sri Lanka€0.0605₹6.4397€0.0017₹0.1759€0.0017₹0.1759€0.0017₹0.1759
Turkey€0.0090₹0.9587€0.0007₹0.0792€0.0007₹0.0792€0.0007₹0.0792
Ukraine€0.0710₹7.5596€0.0246₹2.6138€0.0246₹2.6138€0.0246₹2.6138
United Arab Emirates€0.0475₹5.0537€0.0130₹1.3811€0.0130₹1.3811€0.0130₹1.3811
United Kingdom€0.0524₹5.5795€0.0182₹1.9346€0.0182₹1.9346€0.0182₹1.9346
North America€0.0206₹2.1976€0.0028₹0.2989€0.0028₹0.2989€0.0028₹0.2989
Rest of Africa€0.0186₹1.9796€0.0033₹0.3516€0.0033₹0.3516€0.0033₹0.3516
Rest of Asia Pacific€0.0696₹7.4057€0.0093₹0.9938€0.0093₹0.9938€0.0093₹0.9938
Rest of Central & Eastern Europe€0.0710₹7.5596€0.0175₹1.8595€0.0175₹1.8595€0.0175₹1.8595
Rest of Latin America€0.0611₹6.5048€0.0093₹0.9934€0.0093₹0.9934€0.0093₹0.9934
Rest of Middle East€0.0324₹3.4490€0.0075₹0.7998€0.0075₹0.7998€0.0075₹0.7998
Rest of Western Europe€0.0489₹5.2054€0.0141₹1.5019€0.0141₹1.5019€0.0141₹1.5019
Other€0.0499₹5.3098€0.0064₹0.6769€0.0064₹0.6769€0.0064₹0.6769
Currency converter

€9.38 EUR

Indicative conversion at reference rates (ExchangeRate-API snapshot). InfiQ sets and invoices prices in Indian rupees, excluding GST; your bank’s rate on the day you pay will differ. Rates By Exchange Rate API.

Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Travellers who keep their +91 numbers in Naples are billed at the India rate, ₹0.19 for an entry-slot reminder. Euro amounts in the converter are indicative; InfiQ invoices in rupees, with GST for Indian businesses.

Work out your own monthly cost by message type.

Calculate your exact cost

Templates for buyers and travellers

Meta approves each template once per language. A Naples programme usually needs two or three versions.

Neapolitan is not on Meta's template list, so templates go in Italian; inside the 24-hour window your agents can answer in whatever the customer writes. InfiQ's own support team works in English and Hindi on India time.

Meta template languages relevant to Naples
LanguageMeta codeUse it for
ItalianitRoasters, importers and manufacturers in Campania
EnglishenInternational buyers and logistics partners
HindihiTravellers from India on +91 numbers

Two kinds of Naples message

A message to a roaster about the lot it bought is utility; a message to the same roaster about this year's new crop is marketing. Italy's privacy regulator has said promotions on WhatsApp need the person's prior consent, and the first promotional message cannot be the one that asks for it. The Italy guide sets out the Garante's position.

Naples keeps Central European Time, an hour ahead in summer, so it is three and a half hours behind India from late March to late October and four and a half in winter. A Naples morning is the Indian lunch hour; a traveller's late-evening question from the waterfront reaches India after midnight.

On InfiQ

What an Indian desk uses for Naples

The parts of InfiQ an export or tour programme to Naples relies on.

  1. Template manager and library

    Draft the lot-hold, vessel-sailed and entry-slot templates in it, en and hi, and track each through Meta's approval before the season.

  2. Developer API and webhooks

    Your export or booking system sends the update the moment a lot sails or a Pompeii slot is confirmed, with signed webhooks for replies.

  3. Consent records and opt-out enforcement

    Italian rules ask for prior consent before promotions, so each Naples contact's opt-in source and time is stored and STOP is enforced.

  4. Shared team inbox

    A roaster's question and a traveller's question arrive on one number; labels and transfers send each to the right person.

Nearby

City pages near Naples

Other city guides in Italy and nearby countries, nearest first.

Italy's consent rules and rate are the same from Naples to Milan; the Italy guide covers them once.

Guides for Naples teams

Questions Naples businesses ask

Our coffee goes to a roastery in Naples. Is the vessel-sailed message with the bill of lading utility or marketing?
Utility. It reports on an order the roaster placed, so it is an approved utility template, ₹2.64 per delivered message to a +39 number. The roaster's reply opens a 24-hour window in which your desk can answer freely, each reply charged per message.
Pompeii sells named tickets in timed slots. Can we send each traveller their Pompeii entry slot on WhatsApp?
Yes, as a utility template with the visitor's name and slot as variables, sent once the booking is confirmed. Travellers on +91 numbers are billed at the India rate, ₹0.19; anyone on an Italian +39 number at Italy's rate, ₹2.64.
A Neapolitan roaster met us at a coffee fair. Can we send our new-crop price list on WhatsApp?
Only with prior consent. An unsolicited price list is marketing, and Italian rules do not let the first promotional message be the one that asks for consent. Ask at the fair or by email, record the yes, and then send an approved marketing template, ₹6.98 each.
Travellers reach Naples through Dubai or Istanbul, since the airport lists no Indian city. When should the arrival-day template leave India?
Schedule it in Naples time against the landing time. For a 09:00 message in Naples, that is 12:30 IST from late March to late October and 13:30 IST in winter. A delayed connection is a reason to send a second utility template, not to rewrite the first.
Our Naples buyers write in Italian, sometimes in Neapolitan. Which template language do we use?
Italian (it). Neapolitan is not on Meta's list of template languages. Inside the 24-hour window, agents can answer in whatever the buyer writes, and an English (en) version of each template covers international partners.
We have a trading company registered in Naples alongside our Indian one. Which should hold the InfiQ account?
InfiQ serves India-based businesses: it bills in rupees with GST and keeps customer data in India, so the Indian company is the natural account holder and can message Naples numbers at Italy's rate. If the account must belong to the business based in Naples, talk to sales about whether InfiQ fits.
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Sources

Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.

  1. [1]India–Italy trade · India Brand Equity Foundation · read 2026-10-20
  2. [2]Trade and economic relations · Consulate General of India, Milan · read 2026-10-20
  3. [3]Port system of Campania: home page · Autorità di Sistema Portuale del Mar Tirreno Centrale · read 2026-10-20
  4. [4]Art of Neapolitan 'Pizzaiuolo' (inscribed 2017) · UNESCO Intangible Cultural Heritage · read 2026-10-20
  5. [5]Pompeii archaeological park: home page and ticketing · Parco Archeologico di Pompei · read 2026-10-20
  6. [6]Naples Airport: destinations and airlines · GESAC, Naples International Airport · read 2026-10-20
  7. [7]tzdb 'europe' file: Europe/Rome and EU daylight-saving rules · IANA Time Zone Database · read 2026-10-20

Tell Naples when it sails

Start a 7-day Lite trial, no card needed, and send your first Italian templates once Meta verification is complete. If your business is based in Naples, talk to sales about whether InfiQ fits.

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