New Delhi → Bologna · Emilia-Romagna, Italy
Cosmoprof drew more than 255,000 visitors to Bologna in 2026, and the Cosmoprof network includes a show in Mumbai. A buyer met on a Bologna stand can become a WhatsApp thread, one permitted step at a time.
For Indian beauty, wellness and ceramics brands that meet buyers at BolognaFiere, and admissions teams with applicants for the city's university: how a Cosmoprof lead becomes a lawful WhatsApp thread, where Italy's consent rule applies, Italian templates, fair-week send times and rupee rates.
See it work
An Indian skincare brand meets a distributor on its stand in Bologna. Step through what the brand may send, and when, until the distributor is invited to the brand's stand at Cosmoprof India.
The order matters more than the wording. In Italy the first promotional message cannot be the one that asks for consent, so the yes has to come first, on the stand or in a reply the buyer chose to send, and the invitation after it.
Your CRM triggers the sample and invitation templates through the developer API; the distributor's questions in between are answered by a person in the shared team inbox.
Step 8 of 8Event
InfiQDistributor
Marketing: an invitation to your stand at Cosmoprof India, Mumbai
Allowed because consent was recorded at step 5
Step 8 of 8: InfiQ to Distributor — Marketing: an invitation to your stand at Cosmoprof India, Mumbai. Allowed because consent was recorded at step 5
What brings Indian brands and Bologna's buyers together, from BolognaFiere's calendar to the university that gives the city its date.
Cosmoprof Worldwide Bologna's 57th edition, in 2026, listed more than 3,104 exhibitors, 255,000 visitors and 170,000 square metres; the 2027 edition runs from 18 to 21 March.[1]
Cosmoprof Worldwide Bologna is a BolognaFiere event, and the Cosmoprof network has shows in Bologna, Las Vegas, Hong Kong, Mumbai, Bangkok and Miami; Cosmoprof India is the Mumbai edition.[1]
Cersaie, the ceramics and bathroom-furnishing show held with BolognaFiere, closed its 43rd edition on 25 September 2026; the next runs from 27 September to 1 October 2027.[2]
The University of Bologna dates its origins to 1088, conventionally the year the Studium was founded, and is considered the oldest university in the Western world.[3]
India–Italy trade reached €14.25 billion in 2025, with India's exports at €8.55 billion; perfumery and cosmetic preparations are among India's imports from Italy.[4]
The India–EU agreement gives preferential access across 97% of EU tariff lines, with duties removed at once on 70.4% of lines, covering 90.7% of India's exports.[4]
The readers this page is for, and the threads a Bologna fair or campus starts.
Cosmoprof puts Indian brands in front of Italian and international distributors, and its Mumbai edition gives them a reason to invite those buyers back.[1]
Cosmopack runs alongside Cosmoprof for the supply side of beauty, where Indian packaging and contract makers meet brand owners.[1]
Cersaie's week in Bologna is when distributors compare ranges; the follow-up is samples, prices and container bookings.[2]
Counsellors and lenders in India keep applicants for the University of Bologna informed from offer to arrival.[3]
Bologna keeps Central European Time and moves an hour ahead from the last Sunday in March to the last Sunday in October. The fairs fall either side of the switch: Cosmoprof's 2027 dates, 18 to 21 March, come before Italy's clocks go forward on 28 March, so Bologna is four and a half hours behind India; Cersaie, from 27 September to 1 October 2027, runs in summer time, three and a half hours behind.
Write templates in Italian (it) for Italian distributors and keep an English (en) version for the international buyers both fairs draw. Italy's privacy regulator applies a prior-consent rule to promotions on WhatsApp; the Italy guide sets it out. InfiQ's own support team works in English and Hindi on India time.
Meta approves each template once per language; submit them before the fair, not during it.
| Language | Meta code | Use it for |
|---|---|---|
| Italian | it | Italian distributors, retailers and salons |
| English | en | International buyers at Cosmoprof and Cersaie, and applicants |
| Hindi | hi | Applicants' families in India, on +91 numbers |
Prices in ₹ and EUR
+39 numbers are billed at Italy's line on Meta's rate card: ₹2.64 for each reply inside the window, ₹2.64 for a sample-dispatch update and ₹6.98 for an invitation, plus ₹2.64 for authentication, in rupees before GST. Plans start at ₹999 a month.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ €9.38 EUR
₹833 / month, billed yearly≈ €7.83 EUR
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ €28.17 EUR
₹2,499 / month, billed yearly≈ €23.48 EUR
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Bologna · Italy
| Category | ₹ INR | EUR |
|---|---|---|
| Marketing | ₹6.9847 | €0.0656 |
| Utility | ₹2.6369 | €0.0248 |
| Authentication | ₹2.6369 | €0.0248 |
| Service | ₹2.6369 | €0.0248 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | €0.0511₹5.4352 | €0.0215₹2.2874 | €0.0215₹2.2874 | €0.0215₹2.2874 |
| Bangladesh | €0.0605₹6.4397 | €0.0031₹0.3254 | €0.0031₹0.3254 | €0.0031₹0.3254 |
| Brazil | €0.0516₹5.4970 | €0.0056₹0.5981 | €0.0056₹0.5981 | €0.0056₹0.5981 |
| Chile | €0.0734₹7.8162 | €0.0165₹1.7585 | €0.0165₹1.7585 | €0.0165₹1.7585 |
| Colombia | €0.0103₹1.0993 | €0.0007₹0.0706 | €0.0007₹0.0706 | €0.0007₹0.0706 |
| Egypt | €0.0532₹5.6629 | €0.0030₹0.3167 | €0.0030₹0.3167 | €0.0030₹0.3167 |
| France | €0.0710₹7.5588 | €0.0248₹2.6393 | €0.0248₹2.6393 | €0.0248₹2.6393 |
| Germany | €0.113₹12.0088 | €0.0455₹4.8386 | €0.0455₹4.8386 | €0.0455₹4.8386 |
| Hong Kong | €0.0605₹6.4397 | €0.0215₹2.2867 | €0.0215₹2.2867 | €0.0215₹2.2867 |
| Hungary | €0.0710₹7.5596 | €0.0288₹3.0700 | €0.0288₹3.0700 | €0.0288₹3.0700 |
| India | €0.0089₹0.9435 | €0.0018₹0.1941 | €0.0013₹0.1402 | €0.0014₹0.1450 |
| Indonesia | €0.0339₹3.6133 | €0.0206₹2.1979 | €0.0206₹2.1979 | €0.0206₹2.1979 |
| Iraq | €0.0282₹2.9992 | €0.0065₹0.6943 | €0.0065₹0.6943 | €0.0065₹0.6943 |
| Israel | €0.0292₹3.1045 | €0.0044₹0.4662 | €0.0044₹0.4662 | €0.0044₹0.4662 |
| Italy | €0.0656₹6.9847 | €0.0248₹2.6369 | €0.0248₹2.6369 | €0.0248₹2.6369 |
| Kazakhstan | €0.0499₹5.3098 | €0.0149₹1.5824 | €0.0149₹1.5824 | €0.0149₹1.5824 |
| Kuwait | €0.0654₹6.9671 | €0.0363₹3.8671 | €0.0363₹3.8671 | €0.0363₹3.8671 |
| Malaysia | €0.0711₹7.5644 | €0.0116₹1.2314 | €0.0116₹1.2314 | €0.0116₹1.2314 |
| Mexico | €0.0328₹3.4877 | €0.0070₹0.7471 | €0.0070₹0.7471 | €0.0070₹0.7471 |
| Morocco | €0.0342₹3.6425 | €0.0190₹2.0218 | €0.0190₹2.0218 | €0.0190₹2.0218 |
| Netherlands | €0.132₹14.0494 | €0.0413₹4.3987 | €0.0413₹4.3987 | €0.0413₹4.3987 |
| Nepal | €0.0605₹6.4397 | €0.0028₹0.2990 | €0.0028₹0.2990 | €0.0028₹0.2990 |
| Nigeria | €0.0427₹4.5421 | €0.0055₹0.5898 | €0.0055₹0.5898 | €0.0055₹0.5898 |
| Oman | €0.0282₹2.9992 | €0.0204₹2.1709 | €0.0204₹2.1709 | €0.0204₹2.1709 |
| Pakistan | €0.0391₹4.1620 | €0.0124₹1.3200 | €0.0124₹1.3200 | €0.0124₹1.3200 |
| Peru | €0.0581₹6.1843 | €0.0248₹2.6392 | €0.0248₹2.6392 | €0.0248₹2.6392 |
| Poland | €0.0302₹3.2105 | €0.0101₹1.0702 | €0.0101₹1.0702 | €0.0101₹1.0702 |
| Qatar | €0.0282₹2.9992 | €0.0099₹1.0547 | €0.0099₹1.0547 | €0.0099₹1.0547 |
| Romania | €0.0710₹7.5596 | €0.0239₹2.5436 | €0.0239₹2.5436 | €0.0239₹2.5436 |
| Russia | €0.0662₹7.0520 | €0.0330₹3.5173 | €0.0330₹3.5173 | €0.0330₹3.5173 |
| Saudi Arabia | €0.0475₹5.0537 | €0.0088₹0.9401 | €0.0088₹0.9401 | €0.0088₹0.9401 |
| Singapore | €0.0605₹6.4397 | €0.0132₹1.4072 | €0.0132₹1.4072 | €0.0132₹1.4072 |
| South Africa | €0.0314₹3.3385 | €0.0079₹0.8369 | €0.0079₹0.8369 | €0.0079₹0.8369 |
| Spain | €0.0584₹6.2161 | €0.0165₹1.7578 | €0.0165₹1.7578 | €0.0165₹1.7578 |
| Sri Lanka | €0.0605₹6.4397 | €0.0017₹0.1759 | €0.0017₹0.1759 | €0.0017₹0.1759 |
| Turkey | €0.0090₹0.9587 | €0.0007₹0.0792 | €0.0007₹0.0792 | €0.0007₹0.0792 |
| Ukraine | €0.0710₹7.5596 | €0.0246₹2.6138 | €0.0246₹2.6138 | €0.0246₹2.6138 |
| United Arab Emirates | €0.0475₹5.0537 | €0.0130₹1.3811 | €0.0130₹1.3811 | €0.0130₹1.3811 |
| United Kingdom | €0.0524₹5.5795 | €0.0182₹1.9346 | €0.0182₹1.9346 | €0.0182₹1.9346 |
| North America | €0.0206₹2.1976 | €0.0028₹0.2989 | €0.0028₹0.2989 | €0.0028₹0.2989 |
| Rest of Africa | €0.0186₹1.9796 | €0.0033₹0.3516 | €0.0033₹0.3516 | €0.0033₹0.3516 |
| Rest of Asia Pacific | €0.0696₹7.4057 | €0.0093₹0.9938 | €0.0093₹0.9938 | €0.0093₹0.9938 |
| Rest of Central & Eastern Europe | €0.0710₹7.5596 | €0.0175₹1.8595 | €0.0175₹1.8595 | €0.0175₹1.8595 |
| Rest of Latin America | €0.0611₹6.5048 | €0.0093₹0.9934 | €0.0093₹0.9934 | €0.0093₹0.9934 |
| Rest of Middle East | €0.0324₹3.4490 | €0.0075₹0.7998 | €0.0075₹0.7998 | €0.0075₹0.7998 |
| Rest of Western Europe | €0.0489₹5.2054 | €0.0141₹1.5019 | €0.0141₹1.5019 | €0.0141₹1.5019 |
| Other | €0.0499₹5.3098 | €0.0064₹0.6769 | €0.0064₹0.6769 | €0.0064₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. An applicant's family on a +91 number is billed at the India rate, ₹0.19 for a reminder. Euro amounts in the converter are indicative; InfiQ invoices in rupees, with GST for Indian businesses.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
The parts of InfiQ that turn a stand's contacts into lawful threads.
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
Each Bologna contact's opt-in is stored with its source, such as the Cosmoprof stand form, and its time; STOP is enforced across the account.
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Get the price-list, sample-dispatch and invitation templates approved in it and en before the fair opens.
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
Questions from the stand arrive while the team is in Bologna and the desk is in India; both answer the same number with transfers and notes.
Nearby
Other city guides in Italy and nearby countries, nearest first.
Italy's consent rule and rate apply from Bologna to Milan and Naples; the Italy guide covers them once.
Yes. Their message opens a 24-hour window, and your reply with the price list inside it is a service reply, ₹2.64 to a +39 number. The window is not consent to promotions, so record a separate opt-in before you send them any launch news.
Only buyers who gave prior consent to promotions on WhatsApp. An invitation is a marketing template, ₹6.98 each to a +39 number, and in Italy the first promotional message cannot be the one that asks for consent. Collect the yes on your stand's form in Bologna.
For Cosmoprof, 18 to 21 March 2027, Bologna is still on winter time, so a 9:00 message leaves India at 13:30 IST. For Cersaie, 27 September to 1 October 2027, Italy is on summer time, so it leaves at 12:30 IST. Schedule in Bologna time and the platform handles both.
No. An update about samples a distributor asked for is a utility template, ₹2.64 per delivered message to a +39 number. A new-range announcement sent to the same distributor is marketing and needs their prior consent.
Yes. Italian (it) is on Meta's list of template languages. Submit each template in it, and in en for international buyers; Meta reviews each language version separately, so allow time before the fair.
Yes, once each applicant has opted in. Reminders about their own application are utility templates: ₹2.64 to an Italian +39 number, ₹0.19 to a +91 number in India. English (en) suits most applicants; Hindi (hi) suits families who prefer it.
InfiQ serves India-based businesses: it bills in rupees with GST and keeps customer data in India, so your Indian company is the natural account holder and can message Bologna numbers at Italy's rate. If the distributor, as a business based in Bologna, wants its own account, it should talk to sales about whether InfiQ fits.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, and get your Italian templates approved before the next fair once Meta verification is complete. If your business is based in Bologna, talk to sales about whether InfiQ fits.
