A business day in Milan
Milan's year is a run of trade fairs, and each one leaves an Indian exhibitor with a list of buyers to follow up. What you send them, and in which category, decides what it costs and whether they keep reading.
Lineapelle opens at Fieramilano Rho. It is 13:30 in Kanpur, and your tannery's QR code is on the stand.
A Milan buyer scans it and asks for swatches; the window opens and your desk in India answers.
The courier is booked at 18:30 IST, and a utility template carries the tracking link to the buyer.
The last day closes. Every buyer on the list is tagged with how they opted in before the team flies home.
Milan studios read their messages; it is 22:30 in India and the evening shift has the inbox.
For India-based leather, garment, denim and furnishing exporters, and Indian buyers of Italian machinery: what to send Milan contacts after Lineapelle, Salone del Mobile and Denim Première Vision, which category each message falls in, when to send on Milan time, and what a +39 message costs in rupees.
The fairs on the next Milan calendar, and the goods that move between the two countries.
Lineapelle, the exhibition of leather, accessories, components, fabrics, synthetics and models, returns to Fieramilano Rho on 23–25 February 2027.[1]
Salone del Mobile.Milano holds its 65th edition at Fiera Milano Rho on 13–18 April 2027; the 2026 edition drew 316,342 visitors from 167 countries.[2]
Denim Première Vision is held in Milan on 25–26 November 2026, at Superstudio Più.[3]
India's FY26 exports to Italy included US$285.82 million of leather and leather manufactures and US$398.49 million of ready-made garments, within total exports of US$7.79 billion.[4]
In the other direction, India imported US$2.36 billion of electrical and non-electrical machinery and US$350.66 million of machine tools from Italy in FY26.[4]
See it work
Focus a cell to see why the message lands in that category. The bottom row applies at every fair.
The expensive mistake is the middle row sent as if it were the top one. A catalogue is marketing even when the buyer asked for it at the stand; it needs their opt-in to promotions, and it is priced as marketing. Swatch tracking and sample approvals are about something the buyer requested, so they go as utility templates.
The bottom row is the cheapest route of all: put a QR code on the stand that opens a WhatsApp chat with your number. A buyer who writes first opens the 24-hour window, and your reply needs no template.
| Who you meet | First message after | Category | Template language | |
|---|---|---|---|---|
| Lineapelle, February | ||||
| Salone del Mobile, April | ||||
| Denim Première Vision, November | ||||
| Any fair: the buyer scans your code |
Hover, tap or arrow-key through the cells — a dot in the corner means there is a note.
Any fair: the buyer scans your code by First message after
Your answer within 24 hours
The buyer's message opens the window; no template is needed.
Legend — press one to highlight its cells
Row 4 of 4. Any fair: the buyer scans your code × First message after: Your answer within 24 hours. The buyer's message opens the window; no template is needed.
Leather and leather manufactures are a steady Indian export to Italy, and Lineapelle is where buyers compare suppliers.[4],[1]
Ready-made garments are among India's exports to Italy, and Denim Première Vision brings denim buyers to Milan in November.[4],[3]
Salone del Mobile draws visitors from 167 countries; those met there expect a catalogue and a price list.[2]
Machinery and machine tools are India's largest imports from Italy, so purchase teams in India message Italian suppliers too.[4]
Prices in ₹ and EUR
Milan numbers are billed at Italy's line of Meta's rate card: ₹6.98 for marketing, ₹2.64 for utility, ₹2.64 for authentication and ₹2.64 for each service reply, in rupees before GST. Plans start at ₹999 a month.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ €9.38 EUR
₹833 / month, billed yearly≈ €7.83 EUR
Growth
₹2,999 / month≈ €28.17 EUR
₹2,499 / month, billed yearly≈ €23.48 EUR
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Milan · Italy
| Category | ₹ INR | EUR |
|---|---|---|
| Marketing | ₹6.9847 | €0.0656 |
| Utility | ₹2.6369 | €0.0248 |
| Authentication | ₹2.6369 | €0.0248 |
| Service | ₹2.6369 | €0.0248 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | €0.0511₹5.4352 | €0.0215₹2.2874 | €0.0215₹2.2874 | €0.0215₹2.2874 |
| Bangladesh | €0.0605₹6.4397 | €0.0031₹0.3254 | €0.0031₹0.3254 | €0.0031₹0.3254 |
| Brazil | €0.0516₹5.4970 | €0.0056₹0.5981 | €0.0056₹0.5981 | €0.0056₹0.5981 |
| Chile | €0.0734₹7.8162 | €0.0165₹1.7585 | €0.0165₹1.7585 | €0.0165₹1.7585 |
| Colombia | €0.0103₹1.0993 | €0.0007₹0.0706 | €0.0007₹0.0706 | €0.0007₹0.0706 |
| Egypt | €0.0532₹5.6629 | €0.0030₹0.3167 | €0.0030₹0.3167 | €0.0030₹0.3167 |
| France | €0.0710₹7.5588 | €0.0248₹2.6393 | €0.0248₹2.6393 | €0.0248₹2.6393 |
| Germany | €0.113₹12.0088 | €0.0455₹4.8386 | €0.0455₹4.8386 | €0.0455₹4.8386 |
| Hong Kong | €0.0605₹6.4397 | €0.0215₹2.2867 | €0.0215₹2.2867 | €0.0215₹2.2867 |
| Hungary | €0.0710₹7.5596 | €0.0288₹3.0700 | €0.0288₹3.0700 | €0.0288₹3.0700 |
| India | €0.0089₹0.9435 | €0.0018₹0.1941 | €0.0013₹0.1402 | €0.0014₹0.1450 |
| Indonesia | €0.0339₹3.6133 | €0.0206₹2.1979 | €0.0206₹2.1979 | €0.0206₹2.1979 |
| Iraq | €0.0282₹2.9992 | €0.0065₹0.6943 | €0.0065₹0.6943 | €0.0065₹0.6943 |
| Israel | €0.0292₹3.1045 | €0.0044₹0.4662 | €0.0044₹0.4662 | €0.0044₹0.4662 |
| Italy | €0.0656₹6.9847 | €0.0248₹2.6369 | €0.0248₹2.6369 | €0.0248₹2.6369 |
| Kazakhstan | €0.0499₹5.3098 | €0.0149₹1.5824 | €0.0149₹1.5824 | €0.0149₹1.5824 |
| Kuwait | €0.0654₹6.9671 | €0.0363₹3.8671 | €0.0363₹3.8671 | €0.0363₹3.8671 |
| Malaysia | €0.0711₹7.5644 | €0.0116₹1.2314 | €0.0116₹1.2314 | €0.0116₹1.2314 |
| Mexico | €0.0328₹3.4877 | €0.0070₹0.7471 | €0.0070₹0.7471 | €0.0070₹0.7471 |
| Morocco | €0.0342₹3.6425 | €0.0190₹2.0218 | €0.0190₹2.0218 | €0.0190₹2.0218 |
| Netherlands | €0.132₹14.0494 | €0.0413₹4.3987 | €0.0413₹4.3987 | €0.0413₹4.3987 |
| Nepal | €0.0605₹6.4397 | €0.0028₹0.2990 | €0.0028₹0.2990 | €0.0028₹0.2990 |
| Nigeria | €0.0427₹4.5421 | €0.0055₹0.5898 | €0.0055₹0.5898 | €0.0055₹0.5898 |
| Oman | €0.0282₹2.9992 | €0.0204₹2.1709 | €0.0204₹2.1709 | €0.0204₹2.1709 |
| Pakistan | €0.0391₹4.1620 | €0.0124₹1.3200 | €0.0124₹1.3200 | €0.0124₹1.3200 |
| Peru | €0.0581₹6.1843 | €0.0248₹2.6392 | €0.0248₹2.6392 | €0.0248₹2.6392 |
| Poland | €0.0302₹3.2105 | €0.0101₹1.0702 | €0.0101₹1.0702 | €0.0101₹1.0702 |
| Qatar | €0.0282₹2.9992 | €0.0099₹1.0547 | €0.0099₹1.0547 | €0.0099₹1.0547 |
| Romania | €0.0710₹7.5596 | €0.0239₹2.5436 | €0.0239₹2.5436 | €0.0239₹2.5436 |
| Russia | €0.0662₹7.0520 | €0.0330₹3.5173 | €0.0330₹3.5173 | €0.0330₹3.5173 |
| Saudi Arabia | €0.0475₹5.0537 | €0.0088₹0.9401 | €0.0088₹0.9401 | €0.0088₹0.9401 |
| Singapore | €0.0605₹6.4397 | €0.0132₹1.4072 | €0.0132₹1.4072 | €0.0132₹1.4072 |
| South Africa | €0.0314₹3.3385 | €0.0079₹0.8369 | €0.0079₹0.8369 | €0.0079₹0.8369 |
| Spain | €0.0584₹6.2161 | €0.0165₹1.7578 | €0.0165₹1.7578 | €0.0165₹1.7578 |
| Sri Lanka | €0.0605₹6.4397 | €0.0017₹0.1759 | €0.0017₹0.1759 | €0.0017₹0.1759 |
| Turkey | €0.0090₹0.9587 | €0.0007₹0.0792 | €0.0007₹0.0792 | €0.0007₹0.0792 |
| Ukraine | €0.0710₹7.5596 | €0.0246₹2.6138 | €0.0246₹2.6138 | €0.0246₹2.6138 |
| United Arab Emirates | €0.0475₹5.0537 | €0.0130₹1.3811 | €0.0130₹1.3811 | €0.0130₹1.3811 |
| United Kingdom | €0.0524₹5.5795 | €0.0182₹1.9346 | €0.0182₹1.9346 | €0.0182₹1.9346 |
| North America | €0.0206₹2.1976 | €0.0028₹0.2989 | €0.0028₹0.2989 | €0.0028₹0.2989 |
| Rest of Africa | €0.0186₹1.9796 | €0.0033₹0.3516 | €0.0033₹0.3516 | €0.0033₹0.3516 |
| Rest of Asia Pacific | €0.0696₹7.4057 | €0.0093₹0.9938 | €0.0093₹0.9938 | €0.0093₹0.9938 |
| Rest of Central & Eastern Europe | €0.0710₹7.5596 | €0.0175₹1.8595 | €0.0175₹1.8595 | €0.0175₹1.8595 |
| Rest of Latin America | €0.0611₹6.5048 | €0.0093₹0.9934 | €0.0093₹0.9934 | €0.0093₹0.9934 |
| Rest of Middle East | €0.0324₹3.4490 | €0.0075₹0.7998 | €0.0075₹0.7998 | €0.0075₹0.7998 |
| Rest of Western Europe | €0.0489₹5.2054 | €0.0141₹1.5019 | €0.0141₹1.5019 | €0.0141₹1.5019 |
| Other | €0.0499₹5.3098 | €0.0064₹0.6769 | €0.0064₹0.6769 | €0.0064₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. The matrix above is the cost lever: the same follow-up list costs ₹6.98 a message as a catalogue and ₹2.64 as tracking. Euro amounts in the converter are for budgeting; InfiQ invoices in rupees.
Work out your own monthly cost by message type.
Calculate your exact costMeta reviews each language version separately. Note the language each buyer used with you at the stand and send that version.
Milan landlines keep their 0 after the country code, +39 02, unlike most countries; mobiles begin with 3. Store every number with +39. Inside the 24-hour window your agents can answer in any language. InfiQ's own support team works India time, in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Italian | it | Italian buyers, agents and suppliers in Milan and Lombardy |
| English | en | International buyers met at the fairs |
On InfiQ
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Get swatch tracking, sample approval and catalogue templates approved before you fly, in Italian and English.
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
Italy's regulator applies its consent rule for promotions to messaging apps, so each Milan buyer's opt-in is recorded with source and time.
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
Replies from Milan arrive through the Indian evening; the sales desk and the factory share one thread per buyer.
A REST API with scoped keys, idempotency keys and per-key rate limits, plus HMAC-SHA256-signed webhooks retried for 24 hours. Included on Growth, an add-on on Lite.
The courier or ERP status triggers the swatch-tracking template without anyone in India typing it.
Nearby
Italian city pages first, then the nearest pages in neighbouring countries.
The Garante's consent rules and the Italy rate apply nationwide; the Italy guide covers them in full.
Collect consent at the stand: a QR code that opens a chat with your number, or a form that names WhatsApp. Send swatch and sample updates as utility templates, and keep offers for buyers who agreed to promotions. The Italy guide explains why Italy is strict about it.
If they wrote to you during the fair, send it as a reply within 24 hours. After that it is a marketing template, ₹6.98 per delivered message to an Italian number, and it needs the visitor's opt-in to promotional messages from you.
Yes. A supplier who writes to you opens the window and your answers are service replies at ₹2.64 each. Purchase-order confirmations you start are utility templates at ₹2.64. Suppliers need to agree to receive WhatsApp messages from you, like any other contact.
At 13:30 IST. By late November Milan is back on winter time, four and a half hours behind India; from the last Sunday in March to the last Sunday in October the same send would leave at 12:30 IST.
Not necessarily. Italian (it) and English (en) are both on Meta's list. Send each buyer the version in the language they used with you at the stand, and record it on their contact so later templates match.
InfiQ serves India-based businesses: it bills in rupees with GST and keeps customer data in India, so the Indian company is the natural account holder and can message Milan numbers at the Italy rate. If your business is based in Milan, talk to sales about whether InfiQ fits.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, and get your fair templates approved before you travel. If your business is based in Milan, talk to sales about whether InfiQ fits.
