WhatsApp Business API for Indian firms selling into Madrid
Indian delegations regularly work the stands at FITUR, Fruit Attraction and Intergift. The handshake happens in Madrid; the follow-up, sent from India, decides whether it becomes an order.
- Autonomous community
- Community of Madrid
- Country
- Spain
- Clock
- CET, CEST in summer: 4h30 behind IST in winter, 3h30 in summer[4]
- India–Spain goods trade
- US$9.41 billion in 2025, about US$7.02 billion of it India's exports[1]
- Numbers
- +34; Madrid landlines start 91, mobiles 6 or 7
- Billing
- ₹ from InfiQ; € figures are indicative
For India-based exporters, travel firms and service companies with buyers in Madrid: how a lead met at a Madrid trade fair becomes a lawful WhatsApp conversation, which Spanish template to use, when to send on Madrid time, and what each message to a +34 number costs in rupees.
Madrid and India, in the Embassy's own words
What the Embassy of India in Madrid reports about the trade and the people moving between the two countries.
Spain is India's sixth-largest trade partner in Europe. Goods trade reached US$9.41 billion in 2025, of which India's exports were about US$7.02 billion, on Spanish ministry figures the Embassy cites.[1]
India's leading exports to Spain include mineral fuels, chemical products, iron and steel, textiles, machinery, seafood and leather.[1]
More than 90 Indian companies operate in Spain and more than 250 Spanish companies in India.[1]
The Embassy lists three major fairs held in Madrid: FITUR for tourism, Fruit Attraction for fruit and vegetables, and Intergift for decoration, furniture and gifts. Indian delegations regularly take part in Spanish fairs of this kind.[3],[1]
The India–Spain CEOs Forum held its first formal meeting in Madrid in May 2017, and the 13th Joint Commission on Economic Cooperation has been proposed for Madrid towards the end of 2026.[2]
The Embassy puts the Indian diaspora in Spain at around 75,000, concentrated in Catalonia, Valencia, Madrid and the Canary Islands, and counted 225,000 Indian visitors to Spain in 2024.[1]
See it work
One fair lead, six layers to a Madrid phone
Follow a single follow-up from the stand to the buyer's phone. Each layer is a decision your team makes before anything leaves India.
Spain's consent rule sits at the top for a reason: a card dropped in a bowl at the stand is not express authorisation. The simplest fix is a QR code on the stand that opens a WhatsApp chat with your number. When the buyer writes first, the 24-hour customer window opens and your answer, price list included, goes back as an ordinary reply without a template.
Below consent, the work is routine: one Spanish template approved in advance, the right category, a send time set on Madrid's clock, and a number saved with its +34. Your CRM or ERP can trigger each step through the developer API, so the follow-up leaves the day the fair closes rather than a week later.
A Fruit Attraction lead becomes a WhatsApp thread
PayloadFollow-up to a Madrid importer
Enters at the top, travels down through 6 layers
Hop 6 of 6: the payload is in layer 6, The buyer's phone, +34. Delivered to a mobile saved as +34 and nine digits, at Spain's line of the rate card.
Industries
Indian businesses with Madrid on the other end
Who meets Madrid buyers, and the first messages each of them sends to a +34 number.
- 01
- 02
Fresh produce exporters
Fruit Attraction brings the fruit and vegetable trade to Madrid. A buyer met there wants prices and shipment dates, not a brochure.[3]
On WhatsApp: The price list the buyer asked for · Loading and vessel updates · Quality certificates as PDFs
- 03
- 04
Steel and machinery suppliers
Iron and steel and machinery are among India's top exports to Spain, so many Madrid threads are about order status.[1]
On WhatsApp: Purchase order acknowledgement · Dispatch and ETA updates · Payment due reminders
Prices in ₹ and EUR
What a message to a Madrid number costs
Madrid numbers are billed at Spain's line of Meta's rate card: ₹6.22 for marketing, ₹1.76 for utility, ₹1.76 for authentication and ₹1.76 for each service reply, in rupees before GST. Plans start at ₹999 a month.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ €9.38 EUR
₹833 / month, billed yearly≈ €7.83 EUR
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ €28.17 EUR
₹2,499 / month, billed yearly≈ €23.48 EUR
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Madrid · Spain
| Category | ₹ INR | EUR |
|---|---|---|
| Marketing | ₹6.2161 | €0.0584 |
| Utility | ₹1.7578 | €0.0165 |
| Authentication | ₹1.7578 | €0.0165 |
| Service | ₹1.7578 | €0.0165 |
Per-message rates for all 47 markets, in ₹ and EUR
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | €0.0511₹5.4352 | €0.0215₹2.2874 | €0.0215₹2.2874 | €0.0215₹2.2874 |
| Bangladesh | €0.0605₹6.4397 | €0.0031₹0.3254 | €0.0031₹0.3254 | €0.0031₹0.3254 |
| Brazil | €0.0516₹5.4970 | €0.0056₹0.5981 | €0.0056₹0.5981 | €0.0056₹0.5981 |
| Chile | €0.0734₹7.8162 | €0.0165₹1.7585 | €0.0165₹1.7585 | €0.0165₹1.7585 |
| Colombia | €0.0103₹1.0993 | €0.0007₹0.0706 | €0.0007₹0.0706 | €0.0007₹0.0706 |
| Egypt | €0.0532₹5.6629 | €0.0030₹0.3167 | €0.0030₹0.3167 | €0.0030₹0.3167 |
| France | €0.0710₹7.5588 | €0.0248₹2.6393 | €0.0248₹2.6393 | €0.0248₹2.6393 |
| Germany | €0.113₹12.0088 | €0.0455₹4.8386 | €0.0455₹4.8386 | €0.0455₹4.8386 |
| Hong Kong | €0.0605₹6.4397 | €0.0215₹2.2867 | €0.0215₹2.2867 | €0.0215₹2.2867 |
| Hungary | €0.0710₹7.5596 | €0.0288₹3.0700 | €0.0288₹3.0700 | €0.0288₹3.0700 |
| India | €0.0089₹0.9435 | €0.0018₹0.1941 | €0.0013₹0.1402 | €0.0014₹0.1450 |
| Indonesia | €0.0339₹3.6133 | €0.0206₹2.1979 | €0.0206₹2.1979 | €0.0206₹2.1979 |
| Iraq | €0.0282₹2.9992 | €0.0065₹0.6943 | €0.0065₹0.6943 | €0.0065₹0.6943 |
| Israel | €0.0292₹3.1045 | €0.0044₹0.4662 | €0.0044₹0.4662 | €0.0044₹0.4662 |
| Italy | €0.0656₹6.9847 | €0.0248₹2.6369 | €0.0248₹2.6369 | €0.0248₹2.6369 |
| Kazakhstan | €0.0499₹5.3098 | €0.0149₹1.5824 | €0.0149₹1.5824 | €0.0149₹1.5824 |
| Kuwait | €0.0654₹6.9671 | €0.0363₹3.8671 | €0.0363₹3.8671 | €0.0363₹3.8671 |
| Malaysia | €0.0711₹7.5644 | €0.0116₹1.2314 | €0.0116₹1.2314 | €0.0116₹1.2314 |
| Mexico | €0.0328₹3.4877 | €0.0070₹0.7471 | €0.0070₹0.7471 | €0.0070₹0.7471 |
| Morocco | €0.0342₹3.6425 | €0.0190₹2.0218 | €0.0190₹2.0218 | €0.0190₹2.0218 |
| Netherlands | €0.132₹14.0494 | €0.0413₹4.3987 | €0.0413₹4.3987 | €0.0413₹4.3987 |
| Nepal | €0.0605₹6.4397 | €0.0028₹0.2990 | €0.0028₹0.2990 | €0.0028₹0.2990 |
| Nigeria | €0.0427₹4.5421 | €0.0055₹0.5898 | €0.0055₹0.5898 | €0.0055₹0.5898 |
| Oman | €0.0282₹2.9992 | €0.0204₹2.1709 | €0.0204₹2.1709 | €0.0204₹2.1709 |
| Pakistan | €0.0391₹4.1620 | €0.0124₹1.3200 | €0.0124₹1.3200 | €0.0124₹1.3200 |
| Peru | €0.0581₹6.1843 | €0.0248₹2.6392 | €0.0248₹2.6392 | €0.0248₹2.6392 |
| Poland | €0.0302₹3.2105 | €0.0101₹1.0702 | €0.0101₹1.0702 | €0.0101₹1.0702 |
| Qatar | €0.0282₹2.9992 | €0.0099₹1.0547 | €0.0099₹1.0547 | €0.0099₹1.0547 |
| Romania | €0.0710₹7.5596 | €0.0239₹2.5436 | €0.0239₹2.5436 | €0.0239₹2.5436 |
| Russia | €0.0662₹7.0520 | €0.0330₹3.5173 | €0.0330₹3.5173 | €0.0330₹3.5173 |
| Saudi Arabia | €0.0475₹5.0537 | €0.0088₹0.9401 | €0.0088₹0.9401 | €0.0088₹0.9401 |
| Singapore | €0.0605₹6.4397 | €0.0132₹1.4072 | €0.0132₹1.4072 | €0.0132₹1.4072 |
| South Africa | €0.0314₹3.3385 | €0.0079₹0.8369 | €0.0079₹0.8369 | €0.0079₹0.8369 |
| Spain | €0.0584₹6.2161 | €0.0165₹1.7578 | €0.0165₹1.7578 | €0.0165₹1.7578 |
| Sri Lanka | €0.0605₹6.4397 | €0.0017₹0.1759 | €0.0017₹0.1759 | €0.0017₹0.1759 |
| Turkey | €0.0090₹0.9587 | €0.0007₹0.0792 | €0.0007₹0.0792 | €0.0007₹0.0792 |
| Ukraine | €0.0710₹7.5596 | €0.0246₹2.6138 | €0.0246₹2.6138 | €0.0246₹2.6138 |
| United Arab Emirates | €0.0475₹5.0537 | €0.0130₹1.3811 | €0.0130₹1.3811 | €0.0130₹1.3811 |
| United Kingdom | €0.0524₹5.5795 | €0.0182₹1.9346 | €0.0182₹1.9346 | €0.0182₹1.9346 |
| North America | €0.0206₹2.1976 | €0.0028₹0.2989 | €0.0028₹0.2989 | €0.0028₹0.2989 |
| Rest of Africa | €0.0186₹1.9796 | €0.0033₹0.3516 | €0.0033₹0.3516 | €0.0033₹0.3516 |
| Rest of Asia Pacific | €0.0696₹7.4057 | €0.0093₹0.9938 | €0.0093₹0.9938 | €0.0093₹0.9938 |
| Rest of Central & Eastern Europe | €0.0710₹7.5596 | €0.0175₹1.8595 | €0.0175₹1.8595 | €0.0175₹1.8595 |
| Rest of Latin America | €0.0611₹6.5048 | €0.0093₹0.9934 | €0.0093₹0.9934 | €0.0093₹0.9934 |
| Rest of Middle East | €0.0324₹3.4490 | €0.0075₹0.7998 | €0.0075₹0.7998 | €0.0075₹0.7998 |
| Rest of Western Europe | €0.0489₹5.2054 | €0.0141₹1.5019 | €0.0141₹1.5019 | €0.0141₹1.5019 |
| Other | €0.0499₹5.3098 | €0.0064₹0.6769 | €0.0064₹0.6769 | €0.0064₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A buyer in Madrid who still uses an Indian +91 number is charged at the India rate, ₹0.19 for a utility message, because Meta prices by the recipient's country code. The converter shows euro amounts for budgeting; InfiQ invoices in rupees.
Work out your own monthly cost by message type.
Calculate your exact costTemplates for Madrid readers
Meta approves each template once per language, so plan the versions before the fair rather than after it.
Inside the 24-hour window your agents can answer in any language the customer writes. The Spain guide covers Catalan templates for customers elsewhere in the country.
| Language | Meta code | Use it for |
|---|---|---|
| Spanish (Spain) | es_ES | The default for Madrid buyers, agents and travellers |
| English | en | International buyers met at the fairs who prefer it |
| Hindi | hi | Indian families and students living in Madrid |
On InfiQ
What an Indian team uses to work Madrid leads
- Consent records and opt-out enforcement
Each Madrid contact's opt-in source and time is stored, which is the record an express-authorisation rule asks you to be able to show.
- Template manager and library
Draft the es_ES follow-up, quote and dispatch templates and track Meta's approval before you fly to the fair.
- Shared team inbox
Madrid replies land through the Indian afternoon; transfers and private notes let the export desk and the accounts desk share one thread.
- Developer API and webhooks
Your ERP sends the dispatch or ETA update to a Madrid buyer the moment the status changes.
Nearby
City pages near Madrid
Spanish city pages first, then the nearest pages in neighbouring countries.
Consent, the Spanish rate and Lista Robinson apply across the country; the Spain guide covers them in full.
Guides for Madrid teams
Questions Madrid businesses ask
We met a Madrid importer at Fruit Attraction and scanned their badge. Can we send our price list on WhatsApp?+
A tour operator we met at FITUR wants our new India itineraries on WhatsApp. Is that a marketing message?+
What time should we send from India so a WhatsApp message lands at 10:00 in Madrid?+
Our Madrid contacts gave us numbers starting 91. Will WhatsApp messages reach them?+
Indian families in Madrid want school and travel updates in Hindi. Can one template come in Hindi and Spanish?+
Our Spanish subsidiary in Madrid looks after the buyers we meet at the city's fairs. Can it hold the InfiQ account?+
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]India–Spain Bilateral Brief (July 2026) · Embassy of India, Madrid · read 2026-10-20
- [2]India–Spain Economic and Commercial Relations Brief · Embassy of India, Madrid · read 2026-10-20
- [3]Major trade fairs and exhibitions in Madrid · Embassy of India, Madrid · read 2026-10-20
- [4]tzdb 'europe' file: EU summer-time rules · IANA Time Zone Database · read 2026-10-20
Follow up your Madrid leads where buyers answer
Start a 7-day Lite trial, no card needed, and have your es_ES templates approved before the next fair. If your business is based in Madrid, talk to sales about whether InfiQ fits.
