Europe · Meta market: Spain
WhatsApp Business API for Spain, priced message by message
Almost every internet user in Spain is on WhatsApp, and Spanish law wants express authorisation before a promotion lands there. Price your month first, then build the consent that lets you send it.
For Indian businesses with customers in Spain, and Spanish companies considering InfiQ: what a month of WhatsApp messages to Spain costs, why LSSI article 21 makes express consent the starting point, how Ley 10/2025 changes customer service, and which of Spain's languages templates support.
Market brief
Spain, in six lines
A growing economy, a record year for tourism and a messaging habit that leaves little room for other apps.
- 01
Spain's GDP grew 2.6% in volume in 2025, according to INE's annual estimate of 18 September 2026, revised down from its earlier figure; 2024 growth was revised up to 3.7%.[6]
- 02
Nominal GDP reached €1,690,012 million in 2025, of which services generated about €1,158,092 million of gross value added.[6]
- 03
Spain received 96.8 million international tourists in 2025, an all-time high and 3.2% more than in 2024 (provisional).[7]
- 04
In the CNMC's household panel (Q4 2025 wave, published May 2026), 94.6% of internet users said they use WhatsApp habitually; Instagram (27.6%) and Telegram (17.4%) trail far behind as messaging apps.[1]
- 05
Comunidad de Madrid is the largest regional economy, with GDP of €337,216 million in 2025, ahead of Catalonia at €319,985 million; Madrid's GDP per capita of €47,220 compares with a national €34,237 (INE advance estimates).[8]
- 06
Bizum, the mobile payment service built into Spanish banks' apps, cites 31.5 million active users on its website (undated).[9]
What it costs
Price a month of WhatsApp messages to Spain
Move the sliders to your own volumes. The starting mix is illustrative: a travel or retail business that sends more booking and order updates than offers, and answers customers inside the 24-hour window.
Spain rate card · ex-GST
₹29,131a month
| Marketing | 2,000 × ₹6.22 | ₹12,432 |
|---|---|---|
| Utility | 6,000 × ₹1.76 | ₹10,547 |
| Authentication | 500 × ₹1.76 | ₹879 |
| Service replies | 3,000 × ₹1.76 | ₹5,273 |
The same mix sent to numbers in India would cost ₹3,557. Meta prices each message by the recipient’s country, so what you pay depends on where your customers are, not where your business is.
InfiQ’s per-message rates for this market, effective 1 October 2026, in ₹ excluding GST. Volume commitments earn discounts; the final rate is confirmed on your account.
In Spain a marketing message costs far more than a utility one, so keeping order, booking and delivery news in utility templates, and offers for the people who authorised them, is the biggest lever on the bill.
Compliance
LSSI article 21: express authorisation first
Spain regulates promotional messages through its information-society law, and the data-protection agency has already applied it to WhatsApp.
Ley 34/2002 (LSSI), article 21.1, prohibits advertising or promotional communications by email or an equivalent electronic medium unless the recipient asked for them or expressly authorised them beforehand.[4]
Point 1
Already applied to WhatsApp
Economist & Jurist reported in October 2024 that the AEPD fined an energy consultancy €5,000 under article 21.1 for WhatsApp advertising the recipient had neither requested nor authorised. The resolution itself was not reviewed for this page.[10]
Point 2
The existing-customer exception is narrow
Article 21.2 allows messages without fresh authorisation only where there is a prior contract, the contact data was obtained lawfully, the messages concern the sender's own similar products or services, and a simple, free way to object is offered at collection and in every message. It is not a general pass for B2B lists or past customers.[4]
Point 3
Exclusion lists before direct marketing
LOPDGDD article 23.4 requires anyone planning direct-marketing communications to consult the advertising-exclusion systems that may affect them first, such as Lista Robinson, unless the person gave that company express consent.[11]
Point 4
Lista Robinson does not list WhatsApp
Lista Robinson, run by the digital-economy association Adigital, covers advertising by phone, post, email and SMS/MMS. Its page does not mention WhatsApp or instant messaging.[12]
Point 5
Offers must say who and how much
The consolidated consumer law (TRLGDCU, article 20) sets the information a commercial offer must carry, such as the trader's identity, the essential features and the full final price.[13]
Point 6
Meta's opt-in on top
WhatsApp's Business Messaging Policy separately requires the person's opt-in to messages from your business before you contact them.[14]
- A summary of public guidance from the sources cited, not legal advice.
Ley 10/2025 and the WhatsApp help desk
Spain's customer-service law came into force on 28 December 2025 with twelve months to adapt. It does not cover every company, but where it applies it shapes how a WhatsApp help desk has to work.
It applies to providers of essential services and to large companies: 250 or more employees, turnover above €50 million or a balance sheet above €43 million.[5]
Automated systems and chatbots must offer a route to a human at any point, and 95% of requests for personal attention must be handled in under three minutes on average.[5]
Complaints must be resolved within 15 working days unless sector rules differ, and the answer must be in the language the complaint was filed in (article 13.6).[5]
Companies may use instant messaging to answer questions during contracting; calls, video calls and instant messages may be recorded with express consent, with copies kept until the matter is resolved.[5]
Customer-service phone lines must use a numeric code distinct from the one for commercial calls (article 16.3), a rule written for phone lines rather than messaging.[5]
Who messages what
Spanish sectors and the messages they send
The parts of Spain's economy that grew fastest or sold most in 2025, and the WhatsApp jobs that come with them.
| Sector | What it sends on WhatsApp |
|---|---|
| TourismA record 96.8 million international tourists in 2025.[7] |
|
| AutomotiveICEX calls Spain Europe's second-largest carmaker and the ninth in the world, with 2.27 million vehicles built in 2025.[15] |
|
| Construction and real estateConstruction gross value added grew 6.0% in volume in 2025, the fastest of the main non-farm sectors.[6] |
|
| ServicesServices gross value added grew 2.5% in volume in 2025 and is by far the largest part of the economy.[6] |
|
Madrid time, and the Canaries an hour behind
Mainland Spain keeps Central European Time; the Canary Islands run one hour behind on Western European Time.
Seen from India, Madrid is three and a half hours behind in summer and four and a half in winter, once the clocks go back on 25 October 2026; the Canaries are one hour further back. A broadcast queued for 10:00 in Madrid reaches Las Palmas at 9:00, so schedule by island if Canary customers matter to you.
Madrid and Catalonia are the two largest regional economies. Turn the globe to see Spain beside Portugal and the rest of Western Europe.
Drag or swipe to rotate. Use the arrow keys to rotate, plus and minus to zoom, and 0 to reset.
Prices in ₹ and EUR
Plans and the Spain rate card
Lite at ₹999 a month, Growth at ₹2,999, Enterprise on request, plus the Spain rate for each delivered message. The converter shows euro equivalents beside the rupee figures.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ €9.38 EUR
₹833 / month, billed yearly≈ €7.83 EUR
Growth
₹2,999 / month≈ €28.17 EUR
₹2,499 / month, billed yearly≈ €23.48 EUR
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Spain · Spain
| Category | ₹ INR | EUR |
|---|---|---|
| Marketing | ₹6.2161 | €0.0584 |
| Utility | ₹1.7578 | €0.0165 |
| Authentication | ₹1.7578 | €0.0165 |
| Service | ₹1.7578 | €0.0165 |
Per-message rates for all 47 markets, in ₹ and EUR
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | €0.0511₹5.4352 | €0.0215₹2.2874 | €0.0215₹2.2874 | €0.0215₹2.2874 |
| Bangladesh | €0.0605₹6.4397 | €0.0031₹0.3254 | €0.0031₹0.3254 | €0.0031₹0.3254 |
| Brazil | €0.0516₹5.4970 | €0.0056₹0.5981 | €0.0056₹0.5981 | €0.0056₹0.5981 |
| Chile | €0.0734₹7.8162 | €0.0165₹1.7585 | €0.0165₹1.7585 | €0.0165₹1.7585 |
| Colombia | €0.0103₹1.0993 | €0.0007₹0.0706 | €0.0007₹0.0706 | €0.0007₹0.0706 |
| Egypt | €0.0532₹5.6629 | €0.0030₹0.3167 | €0.0030₹0.3167 | €0.0030₹0.3167 |
| France | €0.0710₹7.5588 | €0.0248₹2.6393 | €0.0248₹2.6393 | €0.0248₹2.6393 |
| Germany | €0.113₹12.0088 | €0.0455₹4.8386 | €0.0455₹4.8386 | €0.0455₹4.8386 |
| Hong Kong | €0.0605₹6.4397 | €0.0215₹2.2867 | €0.0215₹2.2867 | €0.0215₹2.2867 |
| Hungary | €0.0710₹7.5596 | €0.0288₹3.0700 | €0.0288₹3.0700 | €0.0288₹3.0700 |
| India | €0.0089₹0.9435 | €0.0018₹0.1941 | €0.0013₹0.1402 | €0.0014₹0.1450 |
| Indonesia | €0.0339₹3.6133 | €0.0206₹2.1979 | €0.0206₹2.1979 | €0.0206₹2.1979 |
| Iraq | €0.0282₹2.9992 | €0.0065₹0.6943 | €0.0065₹0.6943 | €0.0065₹0.6943 |
| Israel | €0.0292₹3.1045 | €0.0044₹0.4662 | €0.0044₹0.4662 | €0.0044₹0.4662 |
| Italy | €0.0656₹6.9847 | €0.0248₹2.6369 | €0.0248₹2.6369 | €0.0248₹2.6369 |
| Kazakhstan | €0.0499₹5.3098 | €0.0149₹1.5824 | €0.0149₹1.5824 | €0.0149₹1.5824 |
| Kuwait | €0.0654₹6.9671 | €0.0363₹3.8671 | €0.0363₹3.8671 | €0.0363₹3.8671 |
| Malaysia | €0.0711₹7.5644 | €0.0116₹1.2314 | €0.0116₹1.2314 | €0.0116₹1.2314 |
| Mexico | €0.0328₹3.4877 | €0.0070₹0.7471 | €0.0070₹0.7471 | €0.0070₹0.7471 |
| Morocco | €0.0342₹3.6425 | €0.0190₹2.0218 | €0.0190₹2.0218 | €0.0190₹2.0218 |
| Netherlands | €0.132₹14.0494 | €0.0413₹4.3987 | €0.0413₹4.3987 | €0.0413₹4.3987 |
| Nepal | €0.0605₹6.4397 | €0.0028₹0.2990 | €0.0028₹0.2990 | €0.0028₹0.2990 |
| Nigeria | €0.0427₹4.5421 | €0.0055₹0.5898 | €0.0055₹0.5898 | €0.0055₹0.5898 |
| Oman | €0.0282₹2.9992 | €0.0204₹2.1709 | €0.0204₹2.1709 | €0.0204₹2.1709 |
| Pakistan | €0.0391₹4.1620 | €0.0124₹1.3200 | €0.0124₹1.3200 | €0.0124₹1.3200 |
| Peru | €0.0581₹6.1843 | €0.0248₹2.6392 | €0.0248₹2.6392 | €0.0248₹2.6392 |
| Poland | €0.0302₹3.2105 | €0.0101₹1.0702 | €0.0101₹1.0702 | €0.0101₹1.0702 |
| Qatar | €0.0282₹2.9992 | €0.0099₹1.0547 | €0.0099₹1.0547 | €0.0099₹1.0547 |
| Romania | €0.0710₹7.5596 | €0.0239₹2.5436 | €0.0239₹2.5436 | €0.0239₹2.5436 |
| Russia | €0.0662₹7.0520 | €0.0330₹3.5173 | €0.0330₹3.5173 | €0.0330₹3.5173 |
| Saudi Arabia | €0.0475₹5.0537 | €0.0088₹0.9401 | €0.0088₹0.9401 | €0.0088₹0.9401 |
| Singapore | €0.0605₹6.4397 | €0.0132₹1.4072 | €0.0132₹1.4072 | €0.0132₹1.4072 |
| South Africa | €0.0314₹3.3385 | €0.0079₹0.8369 | €0.0079₹0.8369 | €0.0079₹0.8369 |
| Spain | €0.0584₹6.2161 | €0.0165₹1.7578 | €0.0165₹1.7578 | €0.0165₹1.7578 |
| Sri Lanka | €0.0605₹6.4397 | €0.0017₹0.1759 | €0.0017₹0.1759 | €0.0017₹0.1759 |
| Turkey | €0.0090₹0.9587 | €0.0007₹0.0792 | €0.0007₹0.0792 | €0.0007₹0.0792 |
| Ukraine | €0.0710₹7.5596 | €0.0246₹2.6138 | €0.0246₹2.6138 | €0.0246₹2.6138 |
| United Arab Emirates | €0.0475₹5.0537 | €0.0130₹1.3811 | €0.0130₹1.3811 | €0.0130₹1.3811 |
| United Kingdom | €0.0524₹5.5795 | €0.0182₹1.9346 | €0.0182₹1.9346 | €0.0182₹1.9346 |
| North America | €0.0206₹2.1976 | €0.0028₹0.2989 | €0.0028₹0.2989 | €0.0028₹0.2989 |
| Rest of Africa | €0.0186₹1.9796 | €0.0033₹0.3516 | €0.0033₹0.3516 | €0.0033₹0.3516 |
| Rest of Asia Pacific | €0.0696₹7.4057 | €0.0093₹0.9938 | €0.0093₹0.9938 | €0.0093₹0.9938 |
| Rest of Central & Eastern Europe | €0.0710₹7.5596 | €0.0175₹1.8595 | €0.0175₹1.8595 | €0.0175₹1.8595 |
| Rest of Latin America | €0.0611₹6.5048 | €0.0093₹0.9934 | €0.0093₹0.9934 | €0.0093₹0.9934 |
| Rest of Middle East | €0.0324₹3.4490 | €0.0075₹0.7998 | €0.0075₹0.7998 | €0.0075₹0.7998 |
| Rest of Western Europe | €0.0489₹5.2054 | €0.0141₹1.5019 | €0.0141₹1.5019 | €0.0141₹1.5019 |
| Other | €0.0499₹5.3098 | €0.0064₹0.6769 | €0.0064₹0.6769 | €0.0064₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Euro amounts are indicative conversions that move with the exchange rate. Invoices are in rupees, with GST added for Indian businesses.
Rates for every Meta market, plus plans and add-ons, are on one page.
See all plans and ratesOn InfiQ
What a Spanish help desk runs on
If Ley 10/2025 covers you, people and records matter as much as automation. These are the InfiQ pieces involved.
Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
A Ley 10/2025 desk needs people behind the automation: one number, a team of agents, transfers and notes, so a customer who asks for a person reaches one.
Learn moreInfiQ Flows chatbot builder
Automated triage in Spanish or Catalan, built without code. Design each flow with a clear way out to an agent.
Consent records and opt-out enforcement
LSSI article 21 needs express authorisation; the record shows where and when each contact gave it.
Template manager and library
Spanish and Catalan templates, submitted to Meta and tracked one language at a time.
Broadcast campaigns
Offers only to the authorised segment, scheduled for Madrid or Canary time.
Published per-market rates
The Spain rate is published in rupees, so the explorer's monthly figure is the one you plan with.
Two ways in
Starting from India, or from Spain
The two readers of this page start in different places. An Indian business can begin today; a business based in Spain begins with a conversation.
Your business is in India
- 1.
Begin with a 7-day Lite trial
A 7-day Lite trial, no card needed, then Lite at ₹999 a month or Growth at ₹2,999, billed in rupees with GST.
- 2.
Get verified by Meta
Meta business verification is the slow step and Meta sets its pace. Your number is live in about two hours once Meta business verification is complete.
- 3.
Collect express authorisation
Add a separate, unticked WhatsApp option to your booking or checkout pages, keep the wording, and keep offers away from anyone who did not choose it.
- 4.
Prepare Spanish templates
Write your booking, order and delivery templates in Spanish, and in Catalan where your customers expect it. Each version is reviewed separately.
Your business is in Spain
- 1.
Talk to sales
InfiQ serves India-based businesses. If your company is based in Spain, availability outside India goes through sales.
- 2.
What you would be buying
A platform run from India: billing in Indian rupees, customer data processed in India, and support in English and Hindi on India time.
- 3.
Share your obligations
If Ley 10/2025 applies to you, bring its requirements to the call, along with any questions on InfiQ's data processing agreement.
Questions businesses ask about WhatsApp in Spain
Question: Does LSSI article 21 cover WhatsApp promotions?
Answer: Treat it as covering them. Article 21.1 prohibits promotional messages by email or an equivalent electronic medium without prior request or express authorisation, and the AEPD has applied it to WhatsApp: a legal news outlet reported a €5,000 fine on an energy consultancy in October 2024 for WhatsApp adverts the recipient had not asked for.
Question: Do we have to screen a WhatsApp list against Lista Robinson?
Answer: LOPDGDD article 23.4 requires a check of advertising-exclusion systems before direct marketing, except where the person gave your company express consent. Lista Robinson's own page covers phone, post, email and SMS/MMS and does not mention WhatsApp. Because the LSSI already requires express authorisation for WhatsApp promotions, a consented list is the starting point; whether a Robinson check still adds anything for your mix is a question for your adviser.
Question: Can past customers in Spain get WhatsApp offers under the LSSI exception?
Answer: Only within article 21.2: a prior contract, lawfully obtained contact data, messages about your own similar products or services, and a free, simple way to object when you collected the number and in every message after. Outside those conditions, including most B2B lists, you need express authorisation. WhatsApp's own policy also requires their opt-in.
Question: Does Ley 10/2025 change how we run WhatsApp customer service?
Answer: It does if your company is in scope: essential-service providers and large companies (250 or more employees, turnover above €50 million or a balance sheet above €43 million), with an adaptation period to 28 December 2026. In-scope companies must let customers reach a human at any point, handle 95% of requests for personal attention in under three minutes on average, and resolve complaints within 15 working days.
Question: Can WhatsApp templates be written in Catalan, Galician or Basque?
Answer: Catalan, yes: it is on Meta's list of template languages, alongside Spanish. Galician and Basque are not on that list, so templates for those audiences go out in Spanish, while replies inside the 24-hour window can be in any language your agents write. Under Ley 10/2025, a complaint must be answered in the language it was filed in.
Question: What does a month of WhatsApp messages to Spain cost?
Answer: It depends on the mix, which is why the explorer above starts from one. Each marketing message to a Spanish number costs ₹6.22, utility ₹1.76, authentication ₹1.76 and a service reply ₹1.76, in rupees before GST, on top of a plan from ₹999 a month.
Question: Can a customer pay by Bizum from a WhatsApp conversation?
Answer: Not inside WhatsApp through InfiQ, which does not process in-chat payments. A utility template can carry a link to your checkout or payment page; if your payment provider offers Bizum there, the customer can choose it.
Question: We're a Spanish company. Can we contract InfiQ directly?
Answer: Talk to sales first. InfiQ is an India-based Meta Business Partner that serves India-based businesses: it bills in Indian rupees, processes customer data in India and supports customers in English and Hindi on India time. For a business based in Spain, availability outside India goes through sales.
Sources
Facts on this page were checked against these sources on the dates shown. InfiQ's rates come from its published rate card. Page updated 2026-10-20.
- [1]Panel de Hogares, OTT e Internet (press release, May 2026) · CNMC · read 2026-10-20
- [2]Time in Madrid, Spain · time.is · read 2026-10-20
- [3]Time in the Canary Islands · time.is · read 2026-10-20
- [4]Ley 34/2002 de servicios de la sociedad de la información y de comercio electrónico (LSSI), consolidated text · Boletín Oficial del Estado · read 2026-10-20
- [5]Ley 10/2025, de 26 de diciembre, servicios de atención a la clientela · Boletín Oficial del Estado · read 2026-10-20
- [6]Contabilidad Nacional Anual de España, 2025 (18 September 2026) · INE · read 2026-10-20
- [7]FRONTUR, diciembre 2025 y año 2025 (3 February 2026) · INE · read 2026-10-20
- [8]Contabilidad Regional de España, avance 2025 (30 September 2026) · INE · read 2026-10-20
- [9]Bizum · Bizum · read 2026-10-20
- [10]AEPD fines an energy consultancy €5,000 for unauthorised advertising (28 October 2024) · Economist & Jurist · read 2026-10-20
- [11]Ley Orgánica 3/2018 de Protección de Datos Personales y garantía de los derechos digitales (LOPDGDD), consolidated text · Boletín Oficial del Estado · read 2026-10-20
- [12]Lista Robinson · Adigital · read 2026-10-20
- [13]Real Decreto Legislativo 1/2007 (TRLGDCU), consolidated consumer law · Boletín Oficial del Estado · read 2026-10-20
- [14]WhatsApp Business Messaging Policy (updated 23 September 2026) · WhatsApp (Meta) · read 2026-10-20
- [15]Automotive · ICEX Invest in Spain · read 2026-10-20
Reach Spain on the official WhatsApp API
A 7-day Lite trial, no card needed, for businesses in India. Based in Spain? Talk to sales about availability.
