Sital pati makers and sellers
Sital pati and its products head the district's ODOP entry, sold by size, pattern and border.[5]
- Photos of sizes and borders in reply
- Order-ready note in Bengali
- Courier note for buyers in other cities
West Bengal
WhatsApp Business API for Cooch Behar's sital pati, mekhla, shops and hotels
Cooch Behar, কোচবিহার, was a Koch kingdom and a princely state until 1949. Its planned town keeps a palace and, at its heart, the Madan Mohan temple; its shops sell sital pati and mekhla to customers who write in Bengali.
- State
- West Bengal
- Name
- Cooch Behar in English; KochBihar in Bengali[2]
- Joined India
- Administration transferred 12 September 1949; a West Bengal district from 19 January 1950[2]
- Palace
- New palace completed in 1887[3]
- District ODOP
- Sital pati; mekhla dress materials[5]
- Billing
- ₹ with GST to your West Bengal GSTIN
A Cooch Behar business
- Nomoskar. Do you have a sital pati in the double-bed size, with a red border?
- Yes, two patterns in stock. Photos attached. We can deliver in Cooch Behar town tomorrow.
- The second one, please. Can it come before the Rash Mela?
- Booked. We will message you when it leaves the shop.
For Cooch Behar's sital pati and mekhla sellers, the shops of a planned royal town and the hotels that host visitors to its palace and Madan Mohan temple: what to set up before the first Bengali template goes out, how Rash Mela offers need consent, and what each message costs in rupees.
See it work
Before a Cooch Behar shop's first Bengali template
Tick through what a sital pati or mekhla seller decides before it sends anything it starts itself. The required items are the ones WhatsApp enforces.
Most of a Cooch Behar shop's WhatsApp is replies: a customer asks for a size, a colour or a border, and the photos go back with no template at all. The checklist is about the smaller set of messages the shop starts, and those have to be approved, in a language Meta supports, and, for offers, sent only with consent.
A Cooch Behar shop's setup, item by item
6/6
ticked
- Required
- 3 / 3
- Optional
- 3 / 3
Ready for the Rash Mela
Every item ticked.
Ready for the Rash Mela. 6 of 6 ticked.
Cooch Behar in eight lines
From the Cooch Behar district administration, Invest India's ODOP list and Meta's documentation.
The district is Cooch Behar in English and KochBihar in Bengali, the land through which the Koch kings used to travel.[2]
Maharaja Viswa Singha established an independent Koch kingdom in 1510 or 1530, and Nara Narayan, who ruled from 1554 to 1587, issued his own coins.[3]
Cooch Behar was a princely state until its ruler signed the agreement of 28 August 1949; administration passed to India on 12 September 1949, and it became a district of West Bengal on 19 January 1950.[2]
Maharaja Nripendra Narayan, who ruled from 1863 to 1911, completed the new palace in 1887 and built the Madan Mohan temple, in the heart of the town, between 1885 and 1889.[3],[4]
The district describes Cooch Behar as a planned city, and features the palace with the Sagardighi tank and the Rash Mela on its home page.[2],[1]
The district covers 3,387 sq km with 12 blocks, six municipalities, 128 gram panchayats and 1,188 villages.[1]
Invest India's ODOP list names sital pati and its products, and mekhla dress materials, for Cooch Behar.[5]
Bengali and Bengali (India) are both Meta template languages; Meta bills each message by the recipient's country calling code.[7],[6]
Who in Cooch Behar answers on WhatsApp
Four businesses that follow from the district's two ODOP products, the palace and temple, and the Rash Mela.
Mekhla weavers and dress-material shops
Mekhla dress materials are the district's second ODOP product, often ordered by colour and length.[5]
- Colour and length answers
- Order confirmation
- New-weave note to customers who opted in
Hotels and guides near the palace
The palace, completed in 1887, and the Madan Mohan temple in the heart of the town draw visitors who ask before they come.[3],[4]
- Room and route answers
- Booking confirmation
- Check-in note the day before
Rash Mela stall-holders and shops
The district features the Rash Mela on its home page, and a shop's festival stock is news its regular customers may want.[1]
- Stock answers in reply
- Festival offer to customers who opted in
- Order kept aside for collection
Bengali for the town, Hindi and English for visitors
Each of these is a Meta template language. Rajbanshi and Kamtapuri are not, so a customer who writes in either gets replies in it and templates in Bengali.
Each language version of a template is approved by Meta on its own. InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Bengali | bn | Most customers in the town and district |
| Bengali (India) | bn_IN | An alternative to bn; use one of the two consistently |
| Hindi | hi | Visitors and buyers from outside the state |
| English (India) | en_IN | Invoices, hotels' booking notes and buyers' offices |
Prices in ₹, with USD and EUR
What a Rash Mela season costs a Cooch Behar shop
Lite at ₹999 a month or Growth at ₹2,999, then each delivered message at the India rate: ₹0.145 for every reply about a size or a colour, ₹0.19 for an order-ready or courier note, ₹0.94 for a festival offer to customers who opted in and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Cooch Behar · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A buyer in Kolkata on an Indian number costs the same India rate as one in Cooch Behar; a +880 number is billed at Bangladesh's rate. Invoices are in rupees and carry your West Bengal GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Cooch Behar business runs on InfiQ
Matched to the checklist above.
- Template manager and library
Keep the order-ready and courier notes in Bengali, with an English or Hindi version, and track Meta's approval of each before the festival rush.
- Consent records and opt-out enforcement
Each customer's yes to Rash Mela offers is recorded with its date and source, and STOP is enforced even if last year's list is imported again.
- WhatsApp Coexistence
A sital pati shop already on the WhatsApp Business app keeps it on the counter phone, on the same number, while the API sends its templates.
Nearby
City pages near Cooch Behar
The nearest markets in north Bengal and Assam.
Cooch Behar's buyers and visitors move between several of these cities; each page looks at its own trades. Customers across the border are covered in the Bangladesh guide, and the India guide covers DPDP, DLT and the rules for the whole country.
Guides for Cooch Behar teams
Questions Cooch Behar businesses ask
- Q1
Customers ask our Cooch Behar shop for a sital pati in a certain size and border. Can we answer with photos without an approved template?
Yes. The customer wrote first, so for 24 hours after their last message the photos, the price and your questions are replies at ₹0.145 each, in Bengali or any language, with no template. A template is needed only for a message you start after that.
- Q2
Our Cooch Behar sital pati shop's customers read Bengali. Should our templates be in Bengali (bn) or Bengali (India) (bn_IN)?
Either works. Meta lists them as separate template languages, each approved on its own. Choose one, write every template in it, and add a Hindi or English version only for customers outside the state who prefer one.
- Q3
Some customers write to our Cooch Behar store in Rajbanshi or Kamtapuri. Can our templates be in those languages?
No. Neither is a Meta template language, so templates go in Bengali, Hindi or English. Replies are not templates, so staff can answer in Rajbanshi or Kamtapuri whenever a customer writes in it.
- Q4
We weave mekhla dress material, Cooch Behar's second ODOP product, for shops in other states. Can each shop get its dispatch note on WhatsApp?
Yes. A dispatch note for an order the shop placed is a utility template at ₹0.19, with the lengths, the courier and the tracking number as variables. A shop elsewhere in India on an Indian number costs the same India rate as one in Cooch Behar.
- Q5
Visitors to the Cooch Behar Palace and the Madan Mohan temple ask our hotel about rooms. Are our answers marketing messages?
No. The visitor asked, so room details, prices and directions are replies at ₹0.145 each. A booking confirmation or a check-in note the day before, sent after the window has closed, is a utility template at ₹0.19.
- Q6
Can our Cooch Behar shop tell last year's customers about new sital pati and mekhla stock before the Rash Mela?
Only customers who agreed to hear about offers. A festival offer is a marketing template at ₹0.94, sent to customers whose opt-in InfiQ has recorded with its date and source; anyone who replies STOP is excluded from then on.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Cooch Behar district: official website · District Administration, Cooch Behar · read 2026-10-21
- [2]Brief history · District Administration, Cooch Behar · read 2026-10-21
- [3]Royal history · District Administration, Cooch Behar · read 2026-10-21
- [4]Tourist places · District Administration, Cooch Behar · read 2026-10-21
- [5]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-21
- [6]WhatsApp Business Platform: pricing · Meta for Developers · read 2026-10-21
- [7]Message templates: supported languages · Meta for Developers · read 2026-10-21
Send Cooch Behar's first Bengali template
Start a 7-day Lite trial, no card needed, choose bn or bn_IN, write your order-ready note and record customers' consent before the Rash Mela. Once Meta business verification is complete, your number is usually live in about two hours.
Route
Cooch Behar
Official WhatsApp Business Platform
