West Bengal
WhatsApp Business API for Balurghat's craft sellers, shops and border traders
Balurghat sits on the Atreyee about 3 km from Bangladesh, at the end of a branch line, and its district has no large industry. Much of its selling happens at a distance: a buyer in Kolkata asks for a photo of a mask, and the sale is made, or lost, inside a day.
A Balurghat business
- Nomoskar. Do you still have the painted wooden masks? I want two as gifts for my family in Kolkata.
- Yes, we have them in three sizes. Sending photos of each now.
- The red one in the middle size, please. Can you send it by courier?
- Yes. We will pack it this evening and send you the courier receipt here.
For Balurghat's sellers of Dakshin Dinajpur's wooden masks, wall hangings and bamboo craft, the town's shops and coaching classes, and the agents who deal with buyers over the Hili border: how long the reply window lasts, which updates need templates, Bengali and Hindi templates, and the rupee cost of each message.
Market brief
Balurghat and Dakshin Dinajpur in seven lines
From the Dakshin Dinajpur district administration and Invest India's ODOP list, with Wikipedia only for the town's layout, transport and colleges.
- 01
West Dinajpur was created out of the old Dinajpur district in 1947, the rest of which is now in Bangladesh, and was divided into Uttar and Dakshin Dinajpur on 1 April 1992.[2]
- 02
Dakshin Dinajpur covers 2,162 sq km, with 2 subdivisions, 8 blocks, 64 gram panchayats, 1,637 villages and 3 municipalities; Balurghat is its headquarters.[1]
- 03
The district describes itself as predominantly agricultural and a non-industry district with no large-scale industry; its first medium-scale industry started in November 2003. The Atreyee, Punarbhaba, Tangon and Brahmani drain it from north to south.[2]
- 04
The district lists Hili as a land port and border check post on the India–Bangladesh border, under development in 2018, and the excavated site of Bangarh, once an administrative city, at Gangarampur.[3]
- 05
Wooden masks and wall hangings are the district's ODOP product and bamboo craft its second; the district site pictures the mukha mask with a GI label.[4],[1]
- 06
The Atreyee divides Balurghat, with the town centre on its east bank; the border is about 3 km away, and National Highway 512 runs through the town towards Hili.[5]
- 07
Balurghat station is the terminus of the Eklakhi–Balurghat branch line; Balurghat College dates from 1948 and Dakshin Dinajpur University from 2018.[5]
Industries
Who in Balurghat messages customers
Four kinds of sender in a district with no large industry.
- 01
Mask, wall-hanging and bamboo craft sellers
Shops and makers selling the district's ODOP crafts to buyers in Kolkata and beyond, who usually order from photos.[4]
On WhatsApp: Photo and price replies · Courier receipts and delivery updates · New pieces to buyers who opted in
- 02
Agents and transporters near Hili
Clearing agents and transporters working around the Hili land port and check post, with counterparts on Bangladesh numbers.[3]
On WhatsApp: Document and status replies · Truck and crossing updates · Invoice reminders
- 03
Coaching and tuition classes
Classes for students of Balurghat College, Dakshin Dinajpur University and the town's schools.[5]
On WhatsApp: Admission enquiry replies · Class-time and test reminders · Fee-due notices
- 04
Town shops
Shops serving the town and the villages of a predominantly agricultural district, from cloth to everyday goods.[2]
On WhatsApp: Stock-arrived replies · Order-ready notices · Durga Puja offers to opted-in customers
Bengali first, Hindi for suppliers further away
Meta approves each template once per language.
One Bengali template serves customers on both sides of the border. Replies inside the 24-hour window can be in any language your staff write.
| Language | Meta code | Use it for |
|---|---|---|
| Bengali | bn | Customers in Balurghat, Kolkata and across the border |
| Hindi | hi | Suppliers and buyers in other states |
| English (India) | en_IN | Invoices, clearing documents and colleges |
Prices in ₹, with USD and EUR
What the window costs a Balurghat seller
Plans from ₹999 a month, plus each delivered message at the India rate: ₹0.145 for each reply inside the window, ₹0.19 for a delivery update or fee notice after it, ₹0.94 for new pieces or a puja offer to customers who opted in, and ₹0.14 for a login code.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Balurghat · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Messages to Bangladesh +880 numbers are billed at Bangladesh's rate, published in rupees on the pricing page. Invoices carry your West Bengal GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Balurghat seller runs on InfiQ
The tools that keep the window from closing unanswered.
Nearby
City pages near Balurghat
The nearest city pages in north Bengal and beyond, nearest first.
Each page looks at its own town's trades. The India guide covers DPDP consent across the country.
Guides for Balurghat teams
Questions Balurghat businesses ask
Question: A buyer in Kolkata asks our Balurghat shop for photos of Dakshin Dinajpur's wooden masks at night. How long can we keep replying?
Answer: For 24 hours from the buyer's last message. Photos, prices and the courier booking can all go as free-form replies, each at ₹0.145. If the buyer writes again, the 24 hours start over. After they close, only an approved template can reach the buyer.
Question: Our bamboo craft unit ships wall hangings from Balurghat by courier. Can we send the delivery update after the buyer's window has closed?
Answer: Yes, as a utility template approved in Bengali or Hindi and sent at ₹0.19. A delivery update about an order the buyer placed needs no opt-in to offers. Keep offers for new pieces out of it, or Meta may classify it as marketing.
Question: We are a clearing agent near the Hili check post. What does a message to an importer's Bangladesh number cost?
Answer: Meta charges by the recipient's country code, so a message to a +880 number is billed at Bangladesh's rate, not India's. InfiQ publishes that rate in rupees on the pricing page and invoices in rupees with GST, whichever country the recipient is in.
Question: Students from Balurghat College and Dakshin Dinajpur University enquire about our coaching classes. Can we send class-time reminders?
Answer: Yes, to enrolled students. Class times, test dates and fee-due notices are utility templates at ₹0.19. A message about a new batch to someone who only enquired is marketing, and needs their yes and a way to stop.
Question: Can our Balurghat shop send a Durga Puja offer to every number in its contact list?
Answer: Only to customers who agreed to receive offers, with a record of when and how they did. A puja offer is a marketing template at ₹0.94. Ask for the yes at the counter or in a reply in the weeks before the festival.
Question: Our customers in Balurghat read Bengali, but our suppliers in other states write in Hindi. Do we need two versions of each template?
Answer: Yes, one approved version per language: Bengali (bn) and Hindi (hi) are both on Meta's template list. Store each contact's language with their number. Free-form replies inside the window can be in either language.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Dakshin Dinajpur district: official website · District Administration, Dakshin Dinajpur · read 2026-10-20
- [2]About district · District Administration, Dakshin Dinajpur · read 2026-10-20
- [3]Tourist places: Hili, Angina, Bangarh · District Administration, Dakshin Dinajpur · read 2026-10-20
- [4]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-20
- [5]Balurghat (layout, transport and institutions only) · Wikipedia · read 2026-10-20
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