Cold stores
Growers store bags after the harvest and sell through the year; each wants to know their bags, chamber and rent without coming in.[3]
- Stock statement as a PDF
- Rent-due reminders
- Release-slot confirmation
Gujarat24.3° N, 72.2° EWhatsApp Business API
WhatsApp Business API for Deesa's cold stores, potato traders and processors' field teams
Banaskantha grows more potatoes than any other district in Gujarat, and Deesa is where the crop is researched, stored and sold. Growers and traders already ask about rates and stock on WhatsApp; the question is what a cold store may send back.
For Deesa's cold stores, potato and vegetable traders, processors' field teams and clinics: how the official WhatsApp Business API sends stock statements and purchase slips to growers, which templates to write in Gujarati and Hindi, what needs a grower's consent, and what each message costs in rupees.
See it work
Deesa's dates, and the two that change its messages
Scrub the timeline: four dates from the town's history and its potato research, then the two that decide how a Deesa cold store or trader messages growers now.
A cold store already keeps a ledger for every grower: bags in, chamber, rent, bags out. WhatsApp can carry that ledger to the grower's phone as a statement, an approved utility template, without a trip to the counter.
What changes in 2027 is the list. A grower whose number sits in the ledger has not agreed to offers; record who said yes, when and where. The India guide sets out the DPDP timeline, and the 24-hour service window explains which replies need no template.
From a cantonment on the Banas to the DPDP Act
6 / 6
13 May 2027Coming upEvent 6 of 6
DPDP consent duties apply
Consent relied on for offers must meet the Act's standard and be as easy to withdraw as to give.
Event 6 of 6: 13 May 2027 — DPDP consent duties apply (coming up). Consent relied on for offers must meet the Act's standard and be as easy to withdraw as to give.
Deesa and Banaskantha, from the official pages
From the Banaskantha district website, SDAU's potato station page and IBEF's Gujarat profile.
The district's economy page calls Banaskantha the largest producer of potatoes in Gujarat, and first in the state for vegetables, with nearly 17.67% of the state's output.[2]
SDAU's Potato Research Station at Deesa began as a sub-centre in 1971–72 with ICAR funding and was strengthened in the Fifth Five Year Plan.[3]
Its mandate covers high-yielding varieties, disease and pest remedies, production technology, post-harvest research and seed of released varieties.[3]
In 2019-20 Gujarat grew potatoes on about 1.22 lakh ha at 30.46 t/ha, against India's 23.10 t/ha; about 29–30% of the state's potato area is under processing varieties.[3]
The station puts Gujarat's cold storage capacity at 28.77 lakh tonnes.[3]
SDAU also runs a Centre for Millets Research at Deesa.[4]
Banaskantha, named after the Banas river, borders Rajasthan; Palanpur is its headquarters, and Banas Dairy's milk union is based there.[1],[2]
IBEF puts Gujarat's GSDP for FY27 at Rs 33.24 trillion, with the primary sector at 17.97% in 2025-26.[5]
Who in Deesa messages growers and buyers
Four kinds of business that move potatoes and vegetables from the field to the buyer.
Potato traders and commission agents
Buyers ask for rates, grades and truck loading, and with Banaskantha on the Rajasthan border, some of them write in Hindi.[1]
- Rate and grade replies
- Loading and dispatch notes
- Payment reminders
Processors' field teams
With close to a third of Gujarat's potato area under processing varieties, field staff send contracted growers reminders and purchase slots.[3]
- Field visit reminders
- Purchase-slot messages
- Quality and weight slips
Vegetable traders
The district's economy page puts Banaskantha first in Gujarat for vegetables, with nearly 17.67% of the state's output, so Deesa's traders deal in more than potatoes.[2]
- Rate replies in Gujarati
- Loading notes for buyers
- Weekly rate lists to opted-in buyers
Gujarati for growers, Hindi for buyers from Rajasthan
Meta approves each template once per language. A Deesa cold store or trader usually needs Gujarati and Hindi, with English for banks and processors.
Inside the 24-hour window after a grower or buyer writes, staff can answer in any language without a template. InfiQ's own support team works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Gujarati | gu | Growers, local customers and every stock statement |
| Hindi | hi | Buyers and truck drivers from Rajasthan and the north |
| English (India) | en_IN | Processors' purchase teams, banks and transporters |
Prices in ₹, with USD and EUR
What a Deesa cold store or trader pays
Plans from ₹999 a month, plus each delivered message at the India rate: ₹0.19 for a stock statement or loading note, ₹0.94 for a pre-sowing offer, ₹0.14 for a login code and ₹0.145 for a reply.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Deesa · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A cold store that sends each grower one statement a month pays the utility rate per grower; the growers' questions back are charged per reply. Invoices carry your Gujarat GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Deesa business runs on InfiQ
From the counter to the ledger, on the number growers already have.
- Template manager and library
Draft a Gujarati stock statement with a PDF header, a loading note and a rent reminder from the library, and track each through Meta's approval.
- Busy accounting integration
A trader or cold store keeping accounts in Busy can send payment and rent reminders on WhatsApp automatically, with no integration fee.
- Broadcast campaigns
Rate lists and offers go only to buyers and growers who opted in, with segments by village and delivery reports for each send.
- WhatsApp Coexistence
A trader already on the WhatsApp Business app keeps it on the same number while the API runs alongside, within Meta's limits.
Nearby
Around Deesa and north Gujarat
City pages for neighbouring markets, nearest first.
Deesa's potatoes go to buyers in the towns on this list and beyond; each page looks at its own city's trades. The India guide covers the rules for the whole country.
Guides for Deesa teams
Questions Deesa businesses ask
- Q1
Our cold storage in Deesa holds growers' potato bags for months. Can we send each grower a stock statement on WhatsApp?
Yes, to growers who agreed to receive it. A statement of their own bags, chamber and rent due is a utility template at ₹0.19, and it can carry the statement as a PDF header. Write it in Gujarati first; if a grower replies with a question, staff can answer freely for 24 hours, each reply at ₹0.145.
- Q2
Processing companies contract potatoes from growers around Deesa. Can their field teams send purchase-slot messages on WhatsApp?
Yes. A message telling a contracted grower their purchase slot, weighbridge time or quality result is a utility template at ₹0.19, as long as it carries no offer. Through InfiQ's API the slot can be sent from the company's own system, with signed webhooks reporting delivery and replies.
- Q3
Traders from Rajasthan buy potatoes in Deesa and write to us in Hindi. Do we need every template in both Gujarati and Hindi?
Only the templates you send to both groups. Meta approves each language version separately, so a loading note that goes to Rajasthan buyers needs a Hindi version, and a stock statement for local growers needs Gujarati. Replies inside the 24-hour window need no template in any language.
- Q4
Can a Deesa vegetable trader send the week's rates to buyers who have not asked for them?
Yes, as a marketing template at ₹0.94, and only to buyers who agreed to receive offers. A phone number in the sales ledger is not that agreement. Record each buyer's opt-in with its date and source; InfiQ enforces STOP replies at platform level, even against numbers imported later.
- Q5
Our potato trading firm in Deesa keeps accounts in Busy. Can payment reminders to buyers go out automatically?
Yes. InfiQ's native Busy integration sends payment reminders on WhatsApp from your Busy data, with no integration fee. A reminder about the buyer's own invoice and amount due is a utility template at ₹0.19; keep any offer out of it, or Meta treats it as marketing.
- Q6
Our clinic in Deesa sees patients from the villages along the Banas. Can two receptionists answer the same WhatsApp number?
Yes. The shared team inbox gives 10 users on Lite and 25 on Growth, with transfers, private notes and labels. Appointment reminders to patients who agreed to them are utility templates. Start with a 7-day Lite trial, no card needed; once Meta business verification clears, the number is usually live in about two hours.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Banaskantha district: official website · District Administration, Banaskantha · read 2026-10-20
- [2]Economy · District Administration, Banaskantha · read 2026-10-20
- [3]Potato Research Station, Deesa · Sardarkrushinagar Dantiwada Agricultural University · read 2026-10-20
- [4]SDAU: research stations · Sardarkrushinagar Dantiwada Agricultural University · read 2026-10-20
- [5]Gujarat: state profile (updated July 2026) · India Brand Equity Foundation · read 2026-10-20
- [6]Deesa (history and geography only) · Wikipedia · read 2026-10-20
Send Deesa's growers their statement, not a trip to the counter
Start a 7-day Lite trial, no card needed, or talk to us about Gujarati stock statements and Busy payment reminders for your cold store or trading firm.
Route
Deesa
Official WhatsApp Business Platform
