A business day in Patan
A patolu takes four to six months on the loom in Patan, and the buyer, in Mumbai or abroad, wants to see it grow. The first message is free to answer; every update after the conversation goes quiet is a template the workshop has to plan for.
A cumin trader sends a grower the weight and rate for this morning's bags
A weaving house sends a Mumbai buyer a photo of the dyed threads for her patolu
A guide confirms a group's meeting point at the Rani ki Vav
An isabgul processor confirms the truck for a buyer's lot
A Mashru shop answers a question about cushion covers
For Patan's patola and Mashru workshops and shops, cumin and isabgul traders, Rani ki Vav guides and the town's hospitals: how the official WhatsApp Business API keeps a buyer informed through a months-long patola commission, which templates to write in Gujarati and English, what buyers abroad cost, and what needs consent.
See it work
Step through one order: a buyer asks a Patan workshop about a sari, the conversation goes quiet for months while the threads are dyed and woven, and the updates that follow have to be approved templates.
Most messaging advice assumes an order ships in days. A Patan workshop's order can run for half a year, so the conversation the buyer started has long closed by the time there is news. Each update is one utility template, about her own sari, sent because she agreed to updates.
Plan the templates before the first order: a progress update with a photo, a balance-due note and a dispatch note, each approved by Meta. The 24-hour service window explains when a reply needs none, and the India guide covers consent under the DPDP Act.
Step 9 of 9Response
Patan workshopBuyer
Answers, then sends the dispatch note when it ships
Step 9 of 9: Patan workshop to Buyer — Answers, then sends the dispatch note when it ships
From the Patan district website's home, History and Handicraft pages, the Invest India ODOP list and IBEF's Gujarat profile.
Patan district was formed on 2 October 1997 from parts of Mahesana and Banaskantha, with Patan as its headquarters. The site lists nine talukas, 524 villages, 22 hospitals and a population of 13,43,734, and borders Banaskantha, Kutch and Mahesana.[1]
Vanraj Chavda founded Anahilpur Patan in 802 CE as his capital, naming it after his friend Anhil Bharvad; it remained a capital under the Chavda and Solanki dynasties.[2]
The Rani ki Vav, built in the 11th century on the Saraswati as a memorial to King Bhimdev, was added to UNESCO's World Heritage List on 22 June 2014.[2]
A patola sari is a double ikat, usually silk, dyed with vegetable colours; it takes 4 to 6 months, three families in Patan weave them, and prices start from Rs 20,000.[3]
Mashru, a satin weave of silk outside and cotton inside, is mainly produced in Patan and used for garments, cushions and quilts.[3]
The ODOP list names Patan's double ikat as the district's primary product, cumin as its secondary and isabgul as its tertiary one, with patola also listed.[4]
IBEF lists textiles and apparel and agro and food processing among Gujarat's key industries.[5]
Four kinds of business, from the loom to the spice trade.
Commissions run for months and buyers live far away; a photo of the work in progress is what keeps an order alive.[3]
The district's second and third ODOP products are bought from growers and sold on to processors and exporters.[4]
Visitors come for the stepwell and the Sahastralinga Talav, and a group's slot or pickup changes on the day.[2]
The district counts 22 hospitals serving patients from 524 villages, who book and follow up by phone.[1]
Meta approves each template once per language. A Patan workshop writes to most buyers in English and Gujarati; traders and clinics write in Gujarati first, with Hindi for buyers and drivers from other states.
Inside the 24-hour window after a buyer writes, staff can reply in any language without a template. InfiQ's own support team works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Gujarati | gu | Growers, patients, local buyers and staff |
| English | en | Patola buyers abroad and collectors in metros |
| English (India) | en_IN | Processors' purchase teams and buyers in Indian cities |
| Hindi | hi | Spice buyers and drivers from the north |
Prices in ₹, with USD and EUR
Plans from ₹999 a month, plus each delivered message at the India rate: ₹0.19 for a progress update, weight slip or booking, ₹0.94 for a new-collection message, ₹0.14 for a login code and ₹0.145 for a reply.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Patan · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A patolu commission with a progress update every few weeks and a dispatch note costs one utility template per update. Updates to a buyer abroad are billed at the rate for the buyer's country code, published in rupees on the pricing page. Invoices carry your Gujarat GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
The parts of the sequence, as products.
Draft the progress update with a photo header, the balance-due note and the dispatch note once, in English and Gujarati, and track each through Meta's approval.
Patola buyers abroad are billed by their country code; InfiQ publishes every market's rate in rupees, so a six-month commission's updates can be costed in advance.
The weaver, the shop and the accounts desk answer one number together, with notes on each commission so nobody asks the buyer twice.
Each buyer's agreement to order updates, and separately to collection news, is recorded with its source and time, and STOP is enforced at platform level.
Nearby
City pages for neighbouring markets, nearest first.
Patan's cumin and cloth travel to the towns on this map; Palanpur's page looks at Banaskantha's stone and Deesa's at its cold stores. The India guide covers the rules for the whole country.
Yes, if she agreed to order updates. Once the 24-hour window has closed, each update is an approved utility template at ₹0.19, about her own sari, with a photo as the header. When she replies, you can answer freely for 24 hours, each reply at ₹0.145.
Meta charges by the recipient's country code, so an update to a number abroad is billed at that market's rate, not the India rate. InfiQ publishes every market's rate in rupees on the pricing page, and your invoice stays in rupees with GST.
Yes. A slip with the grower's own bags, weight, rate and amount is a utility template at ₹0.19, written in Gujarati, as long as it carries no offer. A grower who asks a question back is answered inside the 24-hour window without a template.
Yes. A utility template carries one document header, so send the dispatch note with the test report at ₹0.19. If the buyer wants the invoice as well, send it in a reply inside the 24-hour window, or as a second utility template if it must arrive unasked.
Yes. The confirmation and the meeting point are utility templates sent to the organiser who booked. Keep it to the booking; a suggestion to add a paid excursion makes it marketing at ₹0.94, which needs the organiser's agreement to offers.
Only to buyers who agreed to receive offers. A sale at a fair is not that agreement. A collection message is a marketing template at ₹0.94; record each buyer's opt-in with its date and source. Start with a 7-day Lite trial, no card needed.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, or talk to us about progress-update templates for your workshop and weight slips for your cumin trade.
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