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Maharashtra19.3° N, 77.2° EWhatsApp Business API

WhatsApp Business API for Basmat's turmeric traders, packers and processors

Basmath, also written Vasmat, gave its name to the turmeric that won Maharashtra's third GI tag for the spice. Some of it leaves town by the lorry-load; some of it leaves in a courier bag.

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State
Maharashtra
District
Hingoli; one of its 5 talukas and 3 sub-divisions[1]
GI tag
Vasmat Haldi (वसमत हळद), 30 March 2024[2]
Research
Balasaheb Thackeray Haridra Research and Training Center, est. October 2022[2],[4]
District ODOP
Turmeric; soybean and soybean-based products[3]
Languages listed
Marathi, Hindi, Urdu[1]

For Basmat, the Hingoli-district town whose turmeric won a GI tag as Vasmat Haldi in March 2024: traders who sell lots to processors, packers who sell powder to households, soybean processors and jowar and cotton buyers. How the two kinds of sale differ on WhatsApp, which templates each needs, and what each message costs.

See it work

A Basmat lot against a Basmat pack

The same turmeric can leave Basmat two ways: as bags on a lorry to a processor's yard, or as a packet of powder in a courier bag to a household. Compare what each sale looks like on WhatsApp.

A trader who sells both ways can run them from one number. What changes is the template set: the lot side needs English or Hindi dispatch and invoice notes, the pack side needs Marathi and Hindi order and courier notes, and both need someone to say yes before any offer goes out.

Sold by the lot, sold by the pack

7 / 7

Lots to processors

A buyer's purchase office, a few large orders a season

Packs to households

Many small orders, from customers across India

  1. Lots to processorsThe buyer, asking for the rate and a sample
    Packs to householdsThe household, from a link on your page or label
  2. Lots to processorsRate, quality details and sample photos, as replies
    Packs to householdsPack sizes and prices, as replies
  3. Lots to processorsDispatch note with lorry, bags and invoice: utility
    Packs to householdsOrder confirmation and courier details: utility
  4. Lots to processorsEnglish (India) or Hindi for buyers' offices
    Packs to householdsMarathi or Hindi for most households
  5. Lots to processorsReminder against the invoice: utility
    Packs to householdsCash-on-delivery check before dispatch: utility
  6. Lots to processorsNew-crop note only to buyers who agreed
    Packs to householdsFestival offers only with a recorded yes

Verdict

The trades differ but the rules do not: answer what was asked, send utility templates about orders placed, and keep offers for people who said yes.

Illustrative sales with no real prices or volumes. Template categories and the rule that offers need a recorded opt-in are WhatsApp's own.

Verdict: The trades differ but the rules do not: answer what was asked, send utility templates about orders placed, and keep offers for people who said yes.

Market brief

Basmat in six lines

From the Hingoli district administration's pages and Invest India's ODOP list; the town's other names, its municipal council and the research centre's location are general background from Wikipedia.

  1. 01

    Hingoli district came into existence on 1 May 1999, divided from Parbhani; Basmat is one of its five talukas, with Hingoli, Kalamnuri, Aundha and Sengaon, and one of its three sub-divisions.[1]

  2. 02

    The district covers 4,526 sq km in northern Marathwada, lists Marathi, Hindi and Urdu as its languages, and names jowar and cotton as its main crops.[1]

  3. 03

    Vasmat Haldi was granted its GI tag on 30 March 2024, the third Maharashtra turmeric with GI status, on a proposal by the Balasaheb Thackeray Haridra Research and Training Center.[2]

  4. 04

    The research centre was established in October 2022 and grows 36 turmeric varieties, among them Salem, Pratibha and Phule Swaroopa.[2]

  5. 05

    Basmath, also called Basmat or Vasumatinagari, is a municipal council town, and the Haridra research centre is in Vasmat.[4]

  6. 06

    Invest India's ODOP list names turmeric, and soybean and soybean-based products, for Hingoli district.[3]

When buyers ask for the town by name

A GI tag puts a place on the label. Since March 2024 the name Vasmat Haldi has travelled further than the town's turmeric used to, and buyers who have read it write to Basmat with questions: what the season's crop looks like, how it is dried and polished, how soon a lot or a pack can ship.

Every one of those first questions is a reply. It needs no template, it can carry photos and a quality report, and it costs the service rate. The templates come later and are few: the order confirmation, the dispatch note, the invoice and its reminder. A Basmat business that writes those once, in the languages its buyers read, has most of its WhatsApp work done before the harvest.

Who in Basmat answers on WhatsApp

Four businesses that follow from the GI turmeric, the district's ODOP pair and its main crops.

Turmeric traders

Turmeric is Hingoli's first ODOP entry, and Vasmat Haldi now carries a GI tag that buyers ask about.[3],[2]

  • Rate and sample replies
  • Dispatch notes with bags and lorry
  • Invoices and payment reminders

Packers selling powder to households

A GI-tagged name gives a packet from Basmat something to stand on outside Marathwada.[2]

  • Order confirmations
  • Courier and delivery notes
  • Festival offers to customers who opted in

Soybean processors

Soybean and soybean-based products are the district's second ODOP entry.[3]

  • Arrival and weighment notes
  • Payment notes to growers
  • Sign-in codes for a growers' app

Jowar and cotton buyers

The district names jowar and cotton as its main crops.[1]

  • Rate answers to growers who ask
  • Lot and payment notes
  • Buying-open notes to growers who agreed

Prices in ₹, with USD and EUR

What a Basmat turmeric season costs to message

Lite at ₹999 a month or Growth at ₹2,999, then each delivered message at the India rate: ₹0.145 for a reply to a buyer or household, ₹0.19 for a dispatch, courier or invoice note, ₹0.94 for an offer to customers who opted in and ₹0.14 for a passcode.

Snapshot rates · as of 20 Oct 2026, 00:02 UTC

Lite

₹999 / month≈ $10.51 USD

₹833 / month, billed yearly≈ $8.76 USD

Growth

₹2,999 / month≈ $31.55 USD

₹2,499 / month, billed yearly≈ $26.29 USD

Enterprise

Custom volume pricing, custom SLA and dedicated infrastructure.

Per message to Basmat · India

InfiQ per-message rates for Basmat in rupees and USD
Category₹ INRUSD
Marketing₹0.9435$0.0099
Utility₹0.1941$0.0020
Authentication₹0.1402$0.0015
Service₹0.1450$0.0015
Per-message rates for all 47 markets, in ₹ and USD
Per-message rates by market, effective 1 October 2026
MarketMarketingUtilityAuthenticationService
Argentina$0.0572₹5.4352$0.0241₹2.2874$0.0241₹2.2874$0.0241₹2.2874
Bangladesh$0.0678₹6.4397$0.0034₹0.3254$0.0034₹0.3254$0.0034₹0.3254
Brazil$0.0578₹5.4970$0.0063₹0.5981$0.0063₹0.5981$0.0063₹0.5981
Chile$0.0822₹7.8162$0.0185₹1.7585$0.0185₹1.7585$0.0185₹1.7585
Colombia$0.0116₹1.0993$0.0007₹0.0706$0.0007₹0.0706$0.0007₹0.0706
Egypt$0.0596₹5.6629$0.0033₹0.3167$0.0033₹0.3167$0.0033₹0.3167
France$0.0795₹7.5588$0.0278₹2.6393$0.0278₹2.6393$0.0278₹2.6393
Germany$0.126₹12.0088$0.0509₹4.8386$0.0509₹4.8386$0.0509₹4.8386
Hong Kong$0.0678₹6.4397$0.0241₹2.2867$0.0241₹2.2867$0.0241₹2.2867
Hungary$0.0795₹7.5596$0.0323₹3.0700$0.0323₹3.0700$0.0323₹3.0700
India$0.0099₹0.9435$0.0020₹0.1941$0.0015₹0.1402$0.0015₹0.1450
Indonesia$0.0380₹3.6133$0.0231₹2.1979$0.0231₹2.1979$0.0231₹2.1979
Iraq$0.0316₹2.9992$0.0073₹0.6943$0.0073₹0.6943$0.0073₹0.6943
Israel$0.0327₹3.1045$0.0049₹0.4662$0.0049₹0.4662$0.0049₹0.4662
Italy$0.0735₹6.9847$0.0277₹2.6369$0.0277₹2.6369$0.0277₹2.6369
Kazakhstan$0.0559₹5.3098$0.0166₹1.5824$0.0166₹1.5824$0.0166₹1.5824
Kuwait$0.0733₹6.9671$0.0407₹3.8671$0.0407₹3.8671$0.0407₹3.8671
Malaysia$0.0796₹7.5644$0.0130₹1.2314$0.0130₹1.2314$0.0130₹1.2314
Mexico$0.0367₹3.4877$0.0079₹0.7471$0.0079₹0.7471$0.0079₹0.7471
Morocco$0.0383₹3.6425$0.0213₹2.0218$0.0213₹2.0218$0.0213₹2.0218
Netherlands$0.148₹14.0494$0.0463₹4.3987$0.0463₹4.3987$0.0463₹4.3987
Nepal$0.0678₹6.4397$0.0031₹0.2990$0.0031₹0.2990$0.0031₹0.2990
Nigeria$0.0478₹4.5421$0.0062₹0.5898$0.0062₹0.5898$0.0062₹0.5898
Oman$0.0316₹2.9992$0.0228₹2.1709$0.0228₹2.1709$0.0228₹2.1709
Pakistan$0.0438₹4.1620$0.0139₹1.3200$0.0139₹1.3200$0.0139₹1.3200
Peru$0.0651₹6.1843$0.0278₹2.6392$0.0278₹2.6392$0.0278₹2.6392
Poland$0.0338₹3.2105$0.0113₹1.0702$0.0113₹1.0702$0.0113₹1.0702
Qatar$0.0316₹2.9992$0.0111₹1.0547$0.0111₹1.0547$0.0111₹1.0547
Romania$0.0795₹7.5596$0.0268₹2.5436$0.0268₹2.5436$0.0268₹2.5436
Russia$0.0742₹7.0520$0.0370₹3.5173$0.0370₹3.5173$0.0370₹3.5173
Saudi Arabia$0.0532₹5.0537$0.0099₹0.9401$0.0099₹0.9401$0.0099₹0.9401
Singapore$0.0678₹6.4397$0.0148₹1.4072$0.0148₹1.4072$0.0148₹1.4072
South Africa$0.0351₹3.3385$0.0088₹0.8369$0.0088₹0.8369$0.0088₹0.8369
Spain$0.0654₹6.2161$0.0185₹1.7578$0.0185₹1.7578$0.0185₹1.7578
Sri Lanka$0.0678₹6.4397$0.0019₹0.1759$0.0019₹0.1759$0.0019₹0.1759
Turkey$0.0101₹0.9587$0.0008₹0.0792$0.0008₹0.0792$0.0008₹0.0792
Ukraine$0.0795₹7.5596$0.0275₹2.6138$0.0275₹2.6138$0.0275₹2.6138
United Arab Emirates$0.0532₹5.0537$0.0145₹1.3811$0.0145₹1.3811$0.0145₹1.3811
United Kingdom$0.0587₹5.5795$0.0204₹1.9346$0.0204₹1.9346$0.0204₹1.9346
North America$0.0231₹2.1976$0.0031₹0.2989$0.0031₹0.2989$0.0031₹0.2989
Rest of Africa$0.0208₹1.9796$0.0037₹0.3516$0.0037₹0.3516$0.0037₹0.3516
Rest of Asia Pacific$0.0779₹7.4057$0.0105₹0.9938$0.0105₹0.9938$0.0105₹0.9938
Rest of Central & Eastern Europe$0.0795₹7.5596$0.0196₹1.8595$0.0196₹1.8595$0.0196₹1.8595
Rest of Latin America$0.0684₹6.5048$0.0105₹0.9934$0.0105₹0.9934$0.0105₹0.9934
Rest of Middle East$0.0363₹3.4490$0.0084₹0.7998$0.0084₹0.7998$0.0084₹0.7998
Rest of Western Europe$0.0548₹5.2054$0.0158₹1.5019$0.0158₹1.5019$0.0158₹1.5019
Other$0.0559₹5.3098$0.0071₹0.6769$0.0071₹0.6769$0.0071₹0.6769
Currency converter

$10.51 USD

Indicative conversion at reference rates (ExchangeRate-API snapshot). InfiQ sets and invoices prices in Indian rupees, excluding GST; your bank’s rate on the day you pay will differ. Rates By Exchange Rate API.

Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A processor in Gujarat and a household in Pune on Indian numbers cost the same India rate as a grower in the taluka. Invoices are in rupees and carry your Maharashtra GSTIN.

Work out your own monthly cost by message type.

Calculate your exact cost

On InfiQ

What a Basmat business runs on InfiQ

Matched to both sides of the versus.

  • Integrations over the API

    Shopify, WooCommerce, Razorpay, Zoho CRM, HubSpot, Google Sheets and others connect through InfiQ's API and webhooks today; native one-click connectors are still in development.

    A packer selling on Shopify or WooCommerce can send order and courier notes through InfiQ's API and webhooks today; native one-click connectors are still in development.

  • Busy accounting integration

    A native integration with Busy accounting software: 25 document types and automatic payment reminders on WhatsApp, with no integration fee.

    A trader invoicing processors in Busy can send each invoice and an automatic payment reminder on WhatsApp, with no integration fee.

  • Template manager and library

    Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.

    Keep the lot templates in English and Hindi and the pack templates in Marathi and Hindi, each submitted for Meta's approval before the harvest.

Nearby

City pages near Basmat

The nearest markets in Hingoli, Parbhani and Nanded districts.

Hingoli, the district headquarters, has its own page about the turmeric rate, Aundha Nagnath and Narsi; this one stays with how Basmat sells its GI turmeric by the lot and by the pack. The India guide covers DPDP, DLT and the rules for the whole country.

Guides for Basmat teams

Questions Basmat businesses ask

We pack Vasmat Haldi powder in Basmat and sell it to households in Pune and Mumbai. Is the order confirmation a utility template?
Yes. A confirmation for an order the customer placed is a utility template at ₹0.19, with the pack, the amount and the delivery address as variables, approved in Marathi (mr) or Hindi (hi). Questions the customer sends back are replies at ₹0.145 for 24 hours.
A processor's purchase office asks our Basmat turmeric firm for sample photos and a quality report before the season. Can the PDF go in a reply?
Yes. The buyer wrote first, so photos, the report PDF and your rate are replies at ₹0.145 each, with no template, for 24 hours after their last message. If the report is ready days later, open with a short 'report ready' utility template at ₹0.19.
Since Vasmat Haldi got its GI tag, households who bought once from our Basmat packing unit ask about the new crop. Can we message all past buyers when it is ready?
Only those who agreed to hear about new stock and offers. A new-crop note is a marketing template at ₹0.94. Add a clear opt-in to your order page or packet insert, and InfiQ records each yes with its date and source and enforces STOP.
Our soybean plant in Basmat taluka is launching a growers' app for weighment records. What does each sign-in passcode cost?
A one-time passcode is an authentication template at ₹0.14 per delivered message. Meta's authentication category is for verifying identity, so send the weighment record itself as a separate utility message at ₹0.19.
Our Basmat jowar and cotton trade buys from villages across the taluka. Can we answer each grower's rate question without a template?
Yes. A grower who asks opens a 24-hour window, and the day's rate, the moisture terms and the yard timing go back as replies at ₹0.145 each. Only a rate sent to growers who did not ask is marketing, and it needs their recorded yes.
Households sometimes tell our Basmat turmeric packing unit that a courier never arrived. Can we ask each customer to confirm delivery on WhatsApp?
Yes. A delivery-check message about an order the customer placed is a utility template at ₹0.19, with buttons such as 'Received' and 'Not yet'. A tap opens a 24-hour window, so your follow-up about a missing pack is a reply at ₹0.145.
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Sources

Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.

  1. [1]About district · District Administration, Hingoli · read 2026-10-21
  2. [2]Turmeric capital of India · District Administration, Hingoli · read 2026-10-21
  3. [3]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-21
  4. [4]Basmath (general background only) · Wikipedia · read 2026-10-21
  5. [5]WhatsApp Business Platform: pricing · Meta for Developers · read 2026-10-21
  6. [6]Message templates: supported languages · Meta for Developers · read 2026-10-21

Sell Basmat's turmeric by the lot and the pack on one number

Start a 7-day Lite trial, no card needed, answer the next buyer who asks about Vasmat Haldi, and approve your dispatch and order templates before the harvest. Once Meta business verification is complete, your number is usually live in about two hours.

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