Maharashtra · Updated 2026-10-20
WhatsApp Business API for Pusad's ginning factories, oil mills and shops
Named for the Pus river and the home town of two Chief Ministers, Pusad has ginned and pressed cotton since before 1958.
Pusad is named after the Pus river and has ginned and pressed cotton since before 1958. Its growers write in Marathi; its factories answer the same questions every season.
- State
- Maharashtra
- District
- Yavatmal; heads the Pusad sub-division (Pusad and Digras tahsils)[1]
- Named after
- The Pus river; anciently Pushpawanti[6]
- District ODOP
- Cotton ginning and pressing; dolomite and limestone[4]
- Born in Gahuli, Pusad
- Vasantrao Naik, Chief Minister of Maharashtra 1963–75[6]
- District area
- 13,582 sq km[2]
- Billing
- ₹ with GST to your Maharashtra GSTIN
For Pusad's cotton ginning factories and oil presses, the produce traders buying from its growers, its engineering college and coaching classes, and the agents who book its road journeys: how one grower's chat moves through a ginning season on WhatsApp, which messages need templates, and what each costs.
See it work
One grower's chat with a Pusad ginning factory, state by state
A cotton grower writes to a ginning factory to ask the day's rate, brings his cart to the weighbridge and waits for payment. Walk the chat through its states to see when the factory may write freely and when it needs an approved template.
The grower's questions keep reopening the window, so most of a season is replies. Only the payment note after a quiet day, and next year's opening notice, have to be written as templates, approved once and reused for every cart.
The opening notice is marketing, and goes only to growers whose yes the factory recorded. The 24-hour service window explains the rest.
Rate, weighbridge, payment, next season
- Before the season to Grower asks the rate: grower writes
- Grower asks the rate to Cart weighed: cart reaches the factory
- Cart weighed to Window closed: 24 hours pass
- Window closed to Payment note: payment released
- Payment note to Grower asks the rate: grower replies
- Grower asks the rate to Yes to next season: grower says yes to season notes
- Grower asks the rate to Opted out: grower sends STOP
- Before the season
- Grower asks the rate
- Cart weighed
- Window closed
- Payment note
- Grower asks the rate
- Yes to next season
Step 7 of 7 · end of walk
Yes to next season
The grower agrees to hear when buying opens next year, and the factory records when and where he said so.
Arrived from Grower asks the rate via grower says yes to season notes.
Can move to
Nothing — this is a final state.
Happy path, step 7 of 7: Yes to next season (via grower says yes to season notes). The grower agrees to hear when buying opens next year, and the factory records when and where he said so.
Pusad in nine lines
From the Yavatmal district administration's pages, Invest India's ODOP list and IBEF's Maharashtra profile; the river, the town's leaders, its trade and its college are general background from Wikipedia.
Pusad heads one of Yavatmal's seven revenue sub-divisions, with the Pusad and Digras tahsils; Warud, Brahmangaon, Jamb Bazar, Shembal Pimpri and Belora Bu. are among the places the district lists under Pusad.[1]
Yavatmal district covers 13,582 sq km, with 16 tahsils, 16 block panchayats and 2,117 villages.[2]
The district's tourist pages name the Sahastrakund waterfall, on the boundary of Marathwada and Vidarbha, and the Tipeshwar sanctuary in Pandharkawada tahsil.[3]
Invest India's ODOP list names cotton ginning and pressing, and dolomite and limestone, for Yavatmal.[4]
The town is named after the Pus river, which rises in the Ajanta range near Washim, flows through Pusad and joins the Penganga near Mahur; its ancient name was Pushpawanti.[6]
Vasantrao Naik, born in Gahuli village of Pusad, was Chief Minister of Maharashtra from 1963 to 1975; Sudhakarrao Naik held the office from 1991 to 1993. Pusad is home to a large Banjara community.[6]
Cotton ginning and oil-press factories have worked in Pusad since before 1958; millet, wheat, tur, cotton, groundnut and sunflower are the main crops around it.[6]
Babasaheb Naik College of Engineering was founded in 1983. The town is reached by road, with state buses to Mumbai, Pune, Nagpur and Yavatmal.[6]
IBEF lists Marathi, Konkani, Hindi and English as Maharashtra's languages and textiles among its key industries.[5]
Industries
Who in Pusad starts first
Four kinds of business that follow from the gins, the fields, the college and the road.
- 01
- 02
Oil presses and their dealers
Oil presses have run beside the gins for as long, and groundnut and sunflower are grown around the town.[6]
On WhatsApp: Price-list replies to shops · Order confirmations · Invoices and payment reminders
- 03
Produce traders
Millet, wheat, tur, cotton, groundnut and sunflower bring growers to the town's traders every season.[6]
On WhatsApp: Rate replies to growers · Lot and payment notes · Season notes to growers who opted in
- 04
Colleges, coaching classes and travel agents
Babasaheb Naik College of Engineering draws students, and a town reached by road books its long journeys by bus.[6]
On WhatsApp: Admission and fee replies · Exam and batch notices · Bus tickets and boarding points
Marathi templates, replies in any language
Banjari, or Gor boli, is not one of Meta's template languages; Marathi, Hindi and English are, and each version is approved separately.
A grower who writes in Banjari gets his answer in Banjari: replies inside the 24-hour window need no template. InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Marathi | mr | Growers, shop customers, students and parents |
| Hindi | hi | Cotton and oil buyers and drivers from other states |
| English (India) | en_IN | Buyers' offices, bale invoices and college paperwork |
Prices in ₹, with USD and EUR
What a ginning season costs a Pusad factory
Lite at ₹999 a month or Growth at ₹2,999, then each delivered message at the India rate: ₹0.145 for every reply to a grower or buyer, ₹0.19 for a slip, payment or dispatch note, ₹0.94 for a season notice to growers who opted in and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Pusad · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A bale buyer in Gujarat or Tamil Nadu on an Indian number costs the same India rate as a grower in Digras. Invoices are in rupees and carry your Maharashtra GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Pusad business runs on InfiQ
Matched to the states of a grower's chat.
- Busy accounting integration
A native integration with Busy accounting software: 25 document types and automatic payment reminders on WhatsApp, with no integration fee.
A ginning factory or oil mill that bills in Busy can send invoices and automatic payment reminders on WhatsApp, with no integration fee.
- Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
The weighbridge clerk and the office answer the same number, with notes on each grower's cart and each buyer's bales.
- Consent records and opt-out enforcement
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
A grower's yes to next season's notice is stored with its date and source, and a STOP is enforced even if his number is imported again.
Nearby
City pages around Pusad
Neighbouring markets in Vidarbha and Marathwada, on the map.
Washim, where the Pus rises nearby, and Hingoli have their own pages; this one stays with Pusad's gins, oil presses, shops and college. The India guide covers DPDP, DLT and the rules for the whole country.
Guides for Pusad teams
Questions Pusad businesses ask
- Q1
Growers bring carts to our ginning factory in Pusad, where cotton has been ginned since before 1958. Is the weighbridge slip a utility template?
Only if you send it after the grower's 24-hour window has closed. A slip sent while the grower is still chatting with you about the rate is a reply at ₹0.145. Sent the next day, it is a utility template at ₹0.19, approved in Marathi with the slip number, weight and grade as variables.
- Q2
Our oil press in Pusad supplies groundnut and sunflower oil to shops in Digras and Umarkhed. Can the shops reorder on WhatsApp?
Yes. When a shop writes to reorder, your price, stock and delivery date are replies at ₹0.145. The order confirmation and invoice sent later are utility templates at ₹0.19, and if you bill in Busy, InfiQ's integration sends them and the payment reminders automatically.
- Q3
Our coaching class near Babasaheb Naik College of Engineering in Pusad wants to send exam-date notices. Who can we send them to?
To enrolled students and parents who agreed to receive updates, as utility templates at ₹0.19. Someone who only enquired about a batch has not agreed to hear from you, and a batch offer to them would be a marketing template at ₹0.94 that needs their recorded yes.
- Q4
State buses link Pusad to Mumbai, Pune and Nagpur, and our travel agency books seats on them. Can the ticket and boarding point go on WhatsApp?
Yes. A ticket for a journey the passenger booked is a utility template at ₹0.19, with the seat, the boarding point and the departure time as variables and the ticket PDF in the header. If the passenger writes back to change the date, your answers are replies at ₹0.145.
- Q5
Our tur and groundnut trading firm buys from Banjara tandas around Pusad. Can our templates be in Gor boli?
No. Banjari, or Gor boli, is not one of Meta's template languages, so templates such as a payment note must be in Marathi (mr), Hindi (hi) or English. When a grower writes to you in Gor boli, your answers are ordinary replies, so staff can answer in Gor boli for the next 24 hours.
- Q6
Visitors ask our Pusad cab service about a trip to the Sahastrakund waterfall on the Marathwada–Vidarbha boundary. Is our fare reply a marketing message?
No. They asked, so the fare, the route and a map pin are replies at ₹0.145 each. A pickup reminder for a ride they booked is a utility template at ₹0.19. A monsoon-trip offer sent unasked would be marketing at ₹0.94, only for people who agreed to receive offers.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Subdivision and blocks · District Administration, Yavatmal · read 2026-10-21
- [2]About district · District Administration, Yavatmal · read 2026-10-21
- [3]Tourist places · District Administration, Yavatmal · read 2026-10-21
- [4]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-21
- [5]Maharashtra: state profile · India Brand Equity Foundation · read 2026-10-21
- [6]Pusad (general history only) · Wikipedia · read 2026-10-21
- [7]WhatsApp Business Platform: pricing · Meta for Developers · read 2026-10-21
- [8]WhatsApp Business Management API: message templates · Meta for Developers · read 2026-10-21
Answer Pusad's next grower before the gin opens
Start a 7-day Lite trial, no card needed, reply to the next grower who asks the rate, and approve your Marathi payment notes for the season. Once Meta business verification is complete, your number is usually live in about two hours.
Route
Pusad
Official WhatsApp Business Platform
