Template library
Offline retail runs on foot traffic, and WhatsApp is the channel that brings customers back through the door. These templates cover the full store lifecycle: announcing new stock, confirming click-and-collect orders, sending festive hours, and following up after a visit. Each one is written to pass Meta review on the first submission.
39 ready-to-edit templatesCopy the message or the Meta JSON payloadOpen any template in the playground
store_weekend_offer_v1
Sent on Thursday or Friday to opted-in customers to announce a weekend-only in-store discount.
Weekend offer at your nearest store
This weekend at {{1}}: flat {{2}} off on {{3}} across the store. Offer runs {{4}} only, in-store. Show this message at billing to redeem. No coupon code needed.
Reply STOP to opt out
store_flash_sale_today_v1
Sent in the morning to drive same-day footfall for a one-day clearance or flash sale.
One day only. {{1}} is running a flash sale today until {{2}}. *Up to {{3}} off* on select racks - {{4}}. Stock is from our current floor inventory, so early visitors get the best picks.
Reply STOP to opt out
store_offer_member_exclusive_v1
Sent to loyalty members before a public sale to give them early or exclusive access to discounts.
Members shop first
{{1}}, your member preview starts before everyone else. From {{2}}, walk into {{3}} and get {{4}} off before the public sale opens on {{5}}. Just share your registered mobile number at billing.
Reply STOP to opt out
store_offer_category_deal_v1
Sent when a store discounts one product category and wants to reach customers who bought from it before.
Bought {{1}} from us before? This week {{2}} has {{3}} off on the entire {{1}} section, including new season stock. Offer valid till {{4}} or while stocks last. Prices as marked on the shelf.
Reply STOP to opt out
new_arrivals_alert_v1
Sent when fresh seasonal stock lands to invite regular customers for a first look.
Fresh stock just hit our racks. {{1}} has new {{2}} in store from today, starting at Rs. {{3}}. Sizes and colours are fullest this week. Drop in for a first look before the popular pieces move.
Reply STOP to opt out
new_stock_brand_drop_v1
Sent when a store starts stocking a new brand or collection its customers have asked about.
You asked, we stocked it. {{1}} is now available at {{2}}. The first shipment includes {{3}}. Prices start at Rs. {{4}}. Come try them in person - this range is not available at our other branches yet.
Reply STOP to opt out
restock_requested_item_v1
Sent to a specific customer when an item they asked about in store is back in stock.
Good news, {{1}} - the {{2}} you asked about at {{3}} is back in stock. We have it in {{4}}. We can hold one for you till {{5}}. Reply HOLD and we will keep it aside under your name.
new_season_lookbook_v1
Sent at the start of a season with a catalogue or lookbook of the new collection.
The {{1}} collection at {{2}} is here. Attached is our lookbook with prices - {{3}} pieces across {{4}}. Everything in the catalogue is on the floor now. Reply with a page number and we will keep those pieces ready for your visit.
Reply STOP to opt out
cnc_order_ready_v1
Sent the moment a click-and-collect order is packed and ready at the counter.
Your order is ready for pickup
Order {{1}} is packed and waiting at {{2}}. Pickup counter: {{3}}. Please carry the OTP we sent or a valid ID. We will hold the order till {{4}}, after which it is released back to stock.
cnc_order_confirmed_v1
Sent immediately after a customer reserves an item online or over chat for in-store pickup.
Reserved for you. {{1}} x {{2}} is confirmed for pickup at {{3}}. Order no: {{4}}. We will message you again once it is packed - usually within {{5}}. Nothing to pay now; pay at pickup.
cnc_pickup_reminder_v1
Sent 24 hours before a held click-and-collect order is due to be released back to stock.
Reminder: order {{1}} is still waiting for you at {{2}}. We can hold it only till {{3}}. If tomorrow does not work, reply EXTEND and we will try to hold it for one more day, or reply CANCEL to release it.
cnc_pickup_thanks_v1
Sent after a customer collects their order, confirming handover and sharing the invoice.
Order {{1}} was collected today at {{2}}. Your invoice is attached. Amount paid: Rs. {{3}}. Exchange window for this purchase is open till {{4}} with the invoice and original tags.
Template library
A compliant WhatsApp abandoned cart template for retail — marketing category, three variables, an opt-out line, and buttons that put "Complete order" one tap away. Personalise, get it approved once, and recover carts in minutes with InfiQ.
View templateA utility-category WhatsApp template that reminds retail customers of an upcoming appointment with name, service, date and time variables plus Confirm and Reschedule buttons — approvable in about a day and sendable instantly through InfiQ.
View templateA copy-paste, Meta-compliant WhatsApp back in stock template for Indian retail — submitted as a marketing template, with name and product variables, an opt-out line, and a Buy Now button — plus approval tips and honest per-message pricing from InfiQ.
View templateA Meta-compliant WhatsApp COD confirmation template for Indian retail, submitted as Utility, that lets shoppers confirm, prepay or cancel a cash-on-delivery order in one tap — cutting fake orders and RTO before you ship.
View templateA Utility-category WhatsApp welcome message for new retail customers, with variables for brand, name and first step. Copy the template, personalise it, get it approved (usually within a day), and send instantly through InfiQ at transparent per-message pricing.
View templateA compliant, copy-paste WhatsApp delivery tracking template for retail. Submitted as Utility, it carries four variables (name, order ID, ETA, agent) plus Track and Reschedule buttons, reads instantly, and cuts "where is my order?" support tickets.
View templateA copy-paste WhatsApp event reminder template for Indian retail, submitted as Utility because it is tied to a real booking or RSVP. Personalise name, event, date and venue, keep it strictly informational, and send it live in 24 hours through InfiQ on transparent ₹ pricing.
View templateA utility-category WhatsApp template that asks a retail customer to rate a recent order or store visit with one-tap buttons — high response, low cost, easy to get approved. Personalise the name and order, send it in the 24h window, and route low scores to a human before they become a public review.
View templateA Utility-category WhatsApp template that asks a retail customer to complete KYC verification, with name, service and document variables plus a one-tap Complete KYC button — approved fast and billed at Meta's utility per-message rate.
View templateA Meta-approved WhatsApp lead qualification template for Indian retail: utility category, three variables (name, product, qualifying question), tap-to-answer buttons, and approval tips so it clears review fast and ships with InfiQ.
View templateA marketing-category WhatsApp template for retail loyalty programs: personalise name, points, brand and expiry, include the mandatory opt-out line, and send after approval via InfiQ with transparent ₹ pricing on Meta's live marketing rate.
View templateA ready-to-use WhatsApp order confirmation template for retail — Utility category, four variables (name, order ID, amount, brand), two buttons, and Meta approval tips. Bills at the utility per-message rate plus InfiQ's transparent ₹ pricing (ex-GST).
View templateA ready-to-submit WhatsApp OTP authentication template for retail: authentication category, a copy-code button, {{1}} for the code and {{2}} for your brand, plus approval tips and honest ₹ pricing on Meta's live authentication rate card.
View templateA compliant, utility-category WhatsApp payment reminder template for retail, with variables for name, amount, item and due date, a Pay-now button, sample values, and approval guidance — ready to submit and send via InfiQ.
View templateA Marketing-category WhatsApp template for retail offers with name, offer, discount, category and end-date variables, a required opt-out line, and two CTA buttons — approvable in about a day and billed per delivered marketing message.
View templateA copy-paste, Marketing-category WhatsApp winback template for retail — with a we-miss-you hook, a time-bound incentive, opt-out compliance, and approval tips to clear Meta review on the first try.
View templateA compliant WhatsApp shipping-updates template for retail — utility category, four variables (name, order ID, courier, ETA), a live Track button, approval tips, and honest ₹ per-message pricing on Meta's utility rate.
View templateA utility-category WhatsApp template that reminds retail customers their subscription is about to renew, with the plan, date and amount pre-filled and Renew / Manage buttons for a single-tap action.
View templateApproval & performance
Templates that name a specific store branch in a variable ("our Indiranagar store") get better read rates than generic city-wide blasts, and branch-level segmentation keeps your quality rating stable if one location over-sends.
Click-and-collect and alteration-ready messages qualify as Utility only if they reference a specific transaction the customer initiated. Add an order or ticket number variable; without it, Meta may reclassify the template as Marketing at higher cost.
Submit festive-offer templates 5 to 7 days before Diwali, Eid or Christmas peaks. Meta review queues slow down before Indian festivals, and a rejected template two days before your sale leaves no time to rework and resubmit.
Building the full journey? See how WhatsApp works for retail stores.
FAQ
Only if they gave clear opt-in consent for WhatsApp updates, not just a number for the invoice. Add a one-line consent question at billing or a QR code that opens a WhatsApp opt-in chat. Sending marketing to numbers collected without consent is the fastest way to get your quality rating flagged.
Utility, as long as the message refers to a specific order the customer placed. Utility templates are cheaper per delivered message — and free when sent inside an open 24-hour service window — and are not subject to marketing frequency caps. Keep promotional lines out of them; mixing in an offer can get the template reclassified as Marketing.
Meta applies per-user marketing limits, so a customer who receives many marketing messages from multiple businesses may simply not get yours. In practice, one to two offer messages per week per customer is a sustainable ceiling for retail. Watch your read rates: below roughly 60 percent, reduce frequency before Meta reduces it for you.
Yes. InfiQ's Lite plan includes a 7-day free trial, so you can submit a handful of these templates for approval, send them to your own opted-in list and measure read and reply rates before paying anything.
Keep browsing
Festival offers, win-back nudges, launches, loyalty and referral pushes — ready to submit for approval.
38 templatesOrder confirmations, COD checks, refund updates, restock alerts and review requests for online stores.
40 templatesRecovery nudges, cart-content reminders, incentives, price-drop and low-stock alerts for stalled checkouts.
38 templatesOrder confirmations, COD checks, invoices, delay notices and refund updates for every stage of an order.
38 templates
Import any template into InfiQ, submit it for approval from the dashboard, and go live on the official WhatsApp Business API in 2 hours.
