Lead Qualification WhatsApp Template for Retail

The template and its variables

The message keeps to a warm greeting, an acknowledgement of what the shopper is interested in, and exactly one qualifying question — then hands them buttons so answering takes a tap, not typing. Three variables carry the personalisation: {{1}} is the shopper's name so it reads 1:1, {{2}} names the specific product or category they asked about, and {{3}} is your qualifying question phrased for that product. Keep {{3}} answerable by the buttons you attach; if you offer 'Under 15k / 15k-30k / Above 30k' as buttons, phrase {{3}} as 'what budget you have in mind'. Because the message is strictly informational and tied to the shopper's own action, it submits cleanly as Utility.

• {{1}} — shopper's first name (personalises the open)
• {{2}} — the product, model, or category they enquired about
• {{3}} — your single qualifying question, matched to the buttons
• Buttons — quick-reply options plus a 'Talk to sales' escape hatch

Why utility is the right category

This template qualifies as Utility because it is a direct, transactional response to something the shopper did — it carries no offer, discount, or promotional hook. That classification matters: since Meta moved to per-delivered-message billing on 1 July 2025, WhatsApp charges by category, and utility messages sit at a lower rate than marketing. Keep the wording clean and you keep the cheaper category. The instant you add 'Flat 20% off today' or a promotional CTA, the message becomes Marketing — it will bill at the marketing rate, require an opt-out line, and is more likely to be rejected on the utility submission. If you want to run an incentive, build a separate marketing template rather than bending this one.

• No offers, discounts, or promotional language keeps it Utility
• Utility bills below the marketing rate per delivered message
• One qualifying question, tied to the shopper's own action
• Add an incentive only in a separate marketing template

Personalisation and approval tips

Templates that read like genuine 1:1 replies clear review faster and perform better. Always fill {{2}} with the real product or category rather than a generic 'our products', and make sure your sample values in the submission are realistic — Meta's reviewers reject templates whose examples look like placeholders or spam. Match your buttons to real, mutually exclusive answers and keep each label short; a 'Talk to sales' button gives shoppers who don't fit your preset options a clean way through to a human. On the platform side, opt-in still applies even for utility and authentication categories, so only message people who reached out or agreed to be contacted. Submit realistic samples the first time and most utility templates are approved within a day.

• Use concrete sample values, never obvious placeholders
• Keep button labels short and mutually exclusive
• Always include a 'Talk to sales' path to a human
• Confirm opt-in even though this is a utility template

What it costs to send

This template bills at WhatsApp's utility rate, charged per delivered message. InfiQ layers its own transparent ₹ pricing (ex-GST) on top of Meta's published rates, so you can see the full per-message cost before you send a single one — no surprises on the invoice. Because qualification messages go out in bursts tied to real enquiries rather than mass blasts, volumes are usually modest and predictable, and the utility rate keeps the per-lead cost low relative to the value of a qualified retail conversation. Model your own numbers against your monthly enquiry volume to see the running cost and payback.