Template library
Every message an online store sends on WhatsApp falls into a handful of moments: the order, the doorstep, the return, the win-back. This library covers each of them with pre-written, variable-ready templates that follow Meta's category rules. Swap in your brand name and product details, submit, and most approve within minutes.
40 ready-to-edit templatesCopy the message or the Meta JSON payloadOpen any template in the playground
welcome_first_signup_v1
Sent immediately after a customer opts in on the website or app, to set expectations for what they will receive.
Welcome to {{1}}, {{2}}! Your WhatsApp updates are now active. You will receive order confirmations, delivery updates and refund status here — no spam. Save this number so you never miss a shipment alert.
You can opt out anytime
welcome_first_order_coupon_v1
Sent to a new opt-in who has not ordered yet, to convert the signup into a first purchase.
Your welcome gift is here
{{1}}, thanks for joining {{2}}. As a first-order welcome, use code *{{3}}* for {{4}} off anything on the store. It works on your first order only and expires on {{5}}.
Reply STOP to opt out
welcome_brand_story_v1
Second message in a welcome series, introducing the brand and its most-loved products to a new subscriber.
Made in {{1}}, loved in 400+ cities. {{2}} started with one idea: honest products at honest prices. {{3}}, here are the three things our customers reorder the most — tap below to see why they keep coming back.
Reply STOP to opt out
welcome_how_to_order_v1
Sent to new subscribers who joined via a QR code or offline touchpoint, explaining how to browse and order.
You are all set, {{1}}. Here is how ordering from {{2}} on WhatsApp works: 1. Tap *Browse catalog* to see products 2. Add items and share your cart 3. Pay online or choose Cash on Delivery Our team replies here between {{3}} every day.
order_confirmed_standard_v1
Sent the moment an order is placed and payment is captured, confirming items and delivery estimate.
Order {{1}} confirmed! Thanks for shopping with {{2}}, {{3}}. Items: {{4}} Amount paid: Rs. {{5}} We will message you here the moment it ships. Expected delivery in 3-5 days.
order_confirmed_summary_v1
Sent after checkout for customers who need a GST invoice, attaching the invoice document to the confirmation.
Your order is in. Order {{1}} from {{2}} has been received and your tax invoice is attached above. Total: Rs. {{3}} (paid via {{4}}) Delivery to: {{5}} Need a change? Reply here within 2 hours and we can edit the address before dispatch.
order_confirmed_prepaid_v1
Sent when an online payment succeeds after a pending state, reassuring the customer the order is secured.
Payment received — you are all done. Rs. {{1}} was successfully charged for order {{2}}. {{3}}, your items are being packed at our {{4}} warehouse. Tracking details will arrive here within 24 hours.
order_delay_notice_v1
Sent proactively when a confirmed order will miss its promised dispatch date, with the revised timeline.
An update on order {{1}}: dispatch is running about {{2}} late due to {{3}}. New expected delivery: {{4}}. We are sorry for the wait, {{5}}. If the new date does not work, you can cancel below for a full refund — no questions asked.
cod_confirm_2h_v1
Sent within 2 hours of a Cash on Delivery order to verify intent before the order is shipped, cutting RTO.
Before we ship: please confirm your Cash on Delivery order. Order {{1}} — {{2}} Amount to pay on delivery: Rs. {{3}} Address: {{4}} Tap Confirm and we dispatch today. No response within 24 hours may delay your order.
cod_confirm_reminder_v1
Sent 24 hours after an unanswered COD confirmation, as a final check before the order is auto-cancelled.
Still want it? Your COD order {{1}} for Rs. {{2}} is packed and waiting for a quick confirmation. If we do not hear from you by {{3}}, the order will be cancelled automatically so you are never charged. One tap keeps it moving.
cod_to_prepaid_offer_v1
Sent after a COD order is confirmed, offering a small discount to convert it to prepaid and eliminate RTO risk.
Quick offer on order {{1}}, {{2}}: pay online now instead of cash at the door and get Rs. {{3}} off instantly. Your payable drops from Rs. {{4}} to Rs. {{5}}. Same order, same delivery date — just lighter on the wallet.
Reply STOP to opt out
cod_verified_thanks_v1
Sent immediately after a customer taps Confirm on a COD check, acknowledging the confirmation and next steps.
Confirmed! Order {{1}} is now moving to dispatch. Keep Rs. {{2}} ready in cash or pay by UPI at the door — our delivery partner carries a QR code. You will get the rider's number here on the day of delivery.
Template library
A compliant WhatsApp Marketing template that recovers abandoned ecommerce carts: personalise name, product and incentive, add a one-tap Complete order button, include an opt-out line, and send within 24 hours of abandonment.
View templateA utility-category WhatsApp template that reminds ecommerce customers of an upcoming appointment (home trial, installation, styling session, pickup slot) with name, service, date and time variables plus Confirm and Reschedule buttons. Utility templates bill per delivered message — lower than marketing — and InfiQ applies transparent ₹ pricing on that rate.
View templateA copy-paste, Meta-approved WhatsApp back-in-stock template for ecommerce — marketing category, personalised variables, opt-out line, and a Buy-now button. Submit it as marketing, get approved usually within a day, and send restock alerts to opted-in shoppers through InfiQ on transparent ₹ pricing.
View templateA Utility-category WhatsApp template that makes COD customers tap "Confirm order" (or prepay) right after checkout — cutting fake orders and RTO. Copy the body, set your name/order-id/amount variables, add Confirm/Pay Now/Cancel buttons, submit as Utility, and send with InfiQ on transparent ₹ pricing.
View templateA utility-category WhatsApp onboarding template for ecommerce: greet the new customer by name, guide them to a first step, and add tap-to-act buttons. Personalise the variables, submit for approval, and send via InfiQ on transparent ₹ pricing.
View templateA copy-paste WhatsApp delivery tracking template for Indian ecommerce brands — submitted as Utility, personalised with name, order ID, ETA, courier and agent, with a live-track button. Approve it in about a day and send it live via InfiQ on transparent ₹ pricing (ex-GST).
View templateA copy-paste WhatsApp event reminders template for ecommerce, submitted as a utility template, with {{1}}–{{4}} variables, View ticket / Add to calendar buttons, and approval tips so it passes Meta review on the first try.
View templateA utility-category WhatsApp template that asks ecommerce customers to rate a specific order or interaction with one-tap Great / Okay / Poor buttons — approval notes, sample variables and cost guidance included.
View templateA utility-category WhatsApp template that asks an ecommerce customer to complete KYC and share verification documents via a secure link — copy-ready with variables, sample values and approval notes, sendable through InfiQ.
View templateA copy-paste WhatsApp lead qualification template for ecommerce, submitted as Utility (transactional, tied to an inbound enquiry). It greets the lead by name, references what they were interested in, asks one qualifying question, and offers quick-reply buttons to branch them instantly. Approve it once in InfiQ and reuse it across every incoming lead.
View templateA Meta-compliant WhatsApp loyalty rewards template for ecommerce: Marketing category, four variables (name, points, brand, expiry), a Redeem button and a built-in opt-out line. Bills at the Marketing per-delivered-message rate.
View templateA ready-to-submit WhatsApp order confirmation template for ecommerce, filed under the Utility category with customer name, order id, amount and brand variables plus Track order and Need help buttons — approved fast, billed at the low utility per-message rate, and sendable the instant a customer checks out.
View templateA Meta-approved WhatsApp Authentication template that delivers login and checkout OTPs with a one-tap copy-code button — higher delivery than SMS, billed per delivered authentication message, live the same day with InfiQ.
View templateA Utility-category WhatsApp template that reminds ecommerce customers of a due payment (amount, item, due date) with a one-tap Pay Now button. Cheaper than Marketing, delivered fast, and approval-ready with the sample values below.
View templateA copy-paste WhatsApp promotional offers template for ecommerce: Marketing category, 5 personalisation variables, a required opt-out line and 3 buttons — plus approval tips and the per-delivered-message Marketing pricing you'll pay through InfiQ.
View templateA Marketing-category WhatsApp template to win back inactive ecommerce shoppers. It personalises the greeting and incentive, includes the mandatory opt-out line, and bills at the per-delivered marketing message rate. Get it approved (usually within a day) and send at scale through InfiQ.
View templateA copy-paste, Meta-approved WhatsApp shipping-updates template for ecommerce. Utility category, four variables (name, order ID, courier, ETA) and a live Track-shipment button — send delivery updates instantly through InfiQ.
View templateA utility-category WhatsApp template that reminds ecommerce customers their subscription is about to renew, with personalised plan, date, and amount plus Renew now and Manage buttons — approvable in a day and sendable instantly via InfiQ.
View templateApproval & performance
Submit COD confirmation templates as Utility, not Marketing — they respond to an order event. Adding promotional lines like "check out more deals" will get them reclassified and billed at Marketing rates.
Review-request templates approve faster when they ask about the specific order ({{product}}, {{order id}}) instead of a generic "rate us". Meta's reviewers flag vague templates as potential spam.
Restock and price-drop alerts are Marketing even though the customer asked for them. Keep the opt-out visible and send within days of the request — long-delayed alerts drive block rates that throttle your number.
Building the full journey? See how WhatsApp works for e-commerce brands.
FAQ
Meta reclassifies Utility submissions that contain promotional content — cross-sell lines, discount codes, or "shop more" buttons. Keep transactional templates strictly about the order: items, amount, address, timeline. Put offers in a separate Marketing template.
Yes, as a Marketing template to opted-in customers. It must include an opt-out, and it performs best sent once, 1 to 4 hours after abandonment, referencing the actual items left behind. Repeated cart nudges to the same user raise block rates quickly.
Return-to-origin on COD orders in India commonly runs 20 to 30 percent. A confirmation message with Confirm and Cancel buttons filters out impulse and accidental orders before you ship, and stores report meaningful RTO reduction from this single template. Send it within a couple of hours of order placement while intent is fresh.
Yes — they are Utility conversations billed at Meta's Utility rate, which is significantly cheaper than Marketing. If the customer messaged you first within the last 24 hours, replies inside that service window are free-form and carry no template charge. InfiQ shows the category and cost of every conversation, and you can test the full flow on the 7-day free trial.
Keep browsing
Festival offers, win-back nudges, launches, loyalty and referral pushes — ready to submit for approval.
38 templatesRecovery nudges, cart-content reminders, incentives, price-drop and low-stock alerts for stalled checkouts.
38 templatesOrder confirmations, COD checks, invoices, delay notices and refund updates for every stage of an order.
38 templatesDispatch alerts, tracking updates, delivery OTPs, COD reminders and failed-attempt recovery messages.
38 templatesPut these templates to work
Import any template into InfiQ, submit it for approval from the dashboard, and go live on the official WhatsApp Business API in 2 hours.
