Template library
Most carts are abandoned over small frictions: a payment that failed, a delivery charge that surprised, a phone call at the wrong moment. These templates cover the full recovery sequence, from a 30-minute nudge to a last-chance message, plus checkout help and price-drop alerts on carted items. Each one is written to pass Meta review on the first submission.
38 ready-to-edit templatesCopy the message or the Meta JSON payloadOpen any template in the playground
cart_nudge_30min_v1
Sent 30 minutes after a customer leaves checkout without paying, to bring them back while intent is warm.
Your cart at {{1}} is saved, {{2}}. The {{3}} you picked is still waiting at checkout. Complete your order whenever you are ready, no rush.
Reply STOP to opt out
cart_nudge_question_v1
Sent 30-45 minutes after abandonment, framed as a helpful question to invite a reply instead of a hard sell.
Did something interrupt your checkout, {{1}}? Your {{2}} is still in the cart at {{3}}. Reply here if you had a question about sizing, delivery or payment and we will sort it out.
Reply STOP to opt out
cart_nudge_saved_v1
Sent shortly after abandonment, positioning the message as a courtesy note that the cart has been held.
*{{1}}* here. We have saved your cart with {{2}} items worth Rs. {{3}} so you do not have to add everything again. Pick up right where you left off.
Reply STOP to opt out
cart_nudge_singleitem_v1
Sent 30-60 minutes after a one-item cart is abandoned, keeping the message short and product-focused.
The {{1}} is one tap away from being yours, {{2}}. It is sitting in your cart at {{3}}, priced at Rs. {{4}}. Checkout takes under a minute.
Reply STOP to opt out
cart_recap_4h_v1
Sent 4 hours after abandonment, listing cart contents so the customer can decide without reopening the site.
Still thinking it over, {{1}}? Here is what is in your {{2}} cart: {{3}} Total: Rs. {{4}}. Everything is reserved for now, checkout when it suits you.
Reply STOP to opt out
cart_recap_shipping_v1
Sent a few hours after abandonment when the cart already qualifies for free delivery, removing a common objection.
Good news on your {{1}} cart, {{2}}: at Rs. {{3}} it already qualifies for *free delivery* to {{4}}. Your items are held at checkout, ready when you are.
Reply STOP to opt out
cart_recap_image_v1
Sent 4-6 hours after abandonment with a product image to re-trigger the original interest visually.
This is the {{1}} you were looking at earlier on {{2}}. It is still in your cart at Rs. {{3}}, and delivery to {{4}} takes 2-3 days. Shall we pack it?
Reply STOP to opt out
cart_recap_delivery_v1
Sent the same day as abandonment, using a concrete delivery estimate as the reason to order now.
Order your {{1}} cart in the next few hours and it reaches {{2}} by {{3}}. Your {{4}} items totalling Rs. {{5}} are still reserved at checkout.
Reply STOP to opt out
cart_incentive_24h_v1
Sent 24 hours after abandonment when plain reminders have not converted, adding a small discount as the final push.
Your cart at {{1}} is still waiting, {{2}}, so here is a little help: use code *{{3}}* for {{4}}% off your Rs. {{5}} cart. The code works for the next 48 hours.
Reply STOP to opt out
cart_incentive_freeship_v1
Sent a day after abandonment for carts below the free-delivery threshold, waiving the shipping fee to close the sale.
We noticed delivery charges may have held you back, {{1}}. For your saved cart at {{2}}, shipping is now on us. Your {{3}} ships free to {{4}} if you order today.
Reply STOP to opt out
cart_incentive_flat_v1
Sent 24-48 hours after abandonment with a flat rupee discount, which reads clearer than percentages for small carts.
Take Rs. {{1}} off the cart you left at {{2}}. Your {{3}} is reserved, and code *{{4}}* applies the discount at checkout. Valid till {{5}}.
Reply STOP to opt out
cart_incentive_gift_v1
Sent about 24 hours after abandonment, sweetening the order with a small add-on instead of cutting price.
Complete your {{1}} order in the next 24 hours and we will slip a complimentary {{2}} into the box. Your cart with the {{3}} is saved and ready, {{4}}.
Reply STOP to opt out
Approval & performance
Cart reminders are classified as Marketing by Meta even when they feel transactional, so include an opt-out and expect the marketing per-message rate; only genuine payment-failure or order-status messages qualify as Utility.
Templates that name the actual product and cart value in variables convert measurably better than generic 'you left something behind' copy, and they also sail through review because the intent is unambiguous.
Space the sequence 30 minutes, 4 to 24 hours, then 48 to 72 hours, and stop after three touches; Meta's per-user marketing limits mean a fourth reminder often gets silently dropped anyway.
Building the full journey? See how WhatsApp works for abandoned cart recovery.
FAQ
Meta classifies cart recovery as Marketing because the customer has not completed a transaction yet. That means marketing pricing applies and every template needs a clear opt-out. Only messages tied to a completed action, like a payment failure on an attempted checkout, can be submitted as Utility.
Most Indian D2C brands see the best recovery from a first nudge at 30 to 60 minutes, while intent is still warm. Sending within 5 minutes can feel like surveillance and hurts opt-out rates. A second reminder at 4 to 24 hours and a final incentive at 48 hours is a proven cadence.
Yes. Cart recovery is marketing, so you need a recorded opt-in, typically collected at checkout, signup or via a website widget. Messaging users who only shared a number for delivery updates risks blocks and a quality-rating drop on your number.
No. Reserve incentives for the second or third touch. If every reminder carries a coupon, customers learn to abandon carts deliberately. Start with a plain reminder showing the cart contents, then escalate to free shipping or a small percentage off only if the cart stays idle.
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38 templatesPut these templates to work
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