Meta Business Partner

Back In Stock WhatsApp Template for Retail

When a sold-out product returns, the window to convert an interested shopper is short — and a WhatsApp notification lands where they already are, minutes after you hit send. This page gives Indian retail brands a ready-to-use, Meta-compliant back in stock template with the correct category, the right variables, a mandatory opt-out line, and the approval notes that keep it from getting rejected. Copy it, fill the variables for the specific product and customer, and send it in minutes through InfiQ, an official Meta Business Partner for the WhatsApp Business API in India.

A copy-paste, Meta-compliant WhatsApp back in stock template for Indian retail — submitted as a marketing template, with name and product variables, an opt-out line, and a Buy Now button — plus approval tips and honest per-message pricing from InfiQ.

marketing

Variables

{{1}} = Priya
{{2}} = Cotton Kurta (Size M, Navy)

Verified business

Great news Priya! Cotton Kurta (Size M, Navy) is back in stock and it sold out fast last time — grab yours before it goes again. Reply STOP to unsubscribe.

10:24

Back in stock

Buy now

When to send a back in stock alert

A back in stock message is a re-engagement play, not a broadcast. Trigger it the moment a previously sold-out SKU is replenished, and target only shoppers who signalled real intent — people who tapped a 'notify me' button on the product page, added the item to a cart or wishlist while it was unavailable, or asked your team about it on chat. Because the item already sold out once, urgency is genuine rather than manufactured, which is exactly what makes the message convert. Send during your customers' active hours (mid-morning or early evening tend to outperform late night for Indian retail), and cap frequency so a single shopper never receives more than one alert per restock event.

Fire it within minutes of the SKU going live again — freshness drives the open
Restrict the audience to notify-me sign-ups, waitlists, and cart/wishlist adds
Include size, colour, or variant in the product variable so the message is unambiguous
Deep-link the Buy Now button straight to the product page, not the homepage

Why WhatsApp beats email and SMS for restock alerts

For a time-sensitive restock, the channel decides the outcome. Email restock alerts routinely sit unopened for hours and compete with dozens of other newsletters; plain SMS is capped at 160 characters, carries no button, and rarely gets read for promotional content. A WhatsApp template message arrives on the app your customer checks constantly, renders the product name in bold, and puts a one-tap Buy Now button right under the copy — so the path from 'it's back' to 'it's in my cart' is a single tap. That immediacy is why restock alerts on WhatsApp typically see far stronger engagement than the same message pushed over email or SMS, especially for limited-stock retail where the first shoppers to act are the ones who convert.

Personalise it so it reads like a 1:1 message

The difference between a message that converts and one that gets muted is personalisation. Use {{1}} for the customer's first name and {{2}} for the exact product — including the variant they wanted (for example 'Cotton Kurta, Size M, Navy'), not just the category. If your data supports it, you can layer in the price they saw or a low-stock nudge, but keep every claim truthful: if you say it sold out fast, it must have. A tightly personalised alert reads like a note from your store, not a mass blast, and that tone is what earns the tap. Avoid stuffing the body with multiple offers — one product, one reason to act, one button keeps the message clean and compliant.

Getting it approved as a marketing template

Submit this template under the marketing category. A restock alert is promotional in intent, and the single most common rejection cause is trying to sneak a promotional message through as utility to save on rates — Meta reviews wording and will reject or reclassify it. Because it is marketing, the template must include a clear opt-out line (for example 'Reply STOP to unsubscribe'), and you can only send it to customers who have opted in to marketing messages. When you submit, provide a realistic sample value for every variable so the reviewer can see the finished message, keep the copy free of prohibited content, and ensure any claim about scarcity or price is accurate under both Meta's commerce policy and India's ASCI advertising code. Templates that follow these rules are usually approved within a day.

Category: Marketing (never utility — that is the top rejection trigger)
Mandatory: a visible opt-out line, plus prior marketing opt-in from the recipient
Fill in sample values for {{1}} and {{2}} before submitting for review
Keep urgency claims honest to satisfy Meta commerce policy and ASCI

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message priced by category. This template sends at the marketing message rate, which is the highest of the three tiers. The 24-hour window that opens when a customer replies is a free service window for follow-up support messages — it is not a billing unit, so a restock blast is billed as delivered marketing messages regardless of any conversation. InfiQ applies transparent ₹ pricing (ex-GST), so you see the per-message marketing rate plus InfiQ's platform fee before you send, with no billing surprises. Use the cost calculator to slide your monthly restock volume and estimate spend and payback for a given campaign.

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Frequently asked questions

Which category should the back in stock template use?+

Marketing. A restock alert is promotional, so it must be submitted as a marketing template. Submitting it as utility to save on rates is the leading cause of rejection, and Meta may reclassify or reject it on review.

Does this template need opt-in?+

Yes. As a marketing template it can only be sent to customers who have opted in to receive marketing messages from you, and the body must carry a clear opt-out line such as 'Reply STOP to unsubscribe'.

How much does a back in stock message cost to send?+

WhatsApp bills per delivered message by category, and this template sends at the marketing rate — the highest tier. InfiQ shows transparent ₹ pricing (ex-GST): the per-message marketing rate plus InfiQ's platform fee. There is no per-conversation charge; the 24-hour service window is free and separate from billing.

Can I edit the wording?+

Yes. You can change the copy, add a variant detail, or translate it, but you must stay within marketing-category rules — keep the opt-out line, keep claims truthful — and re-submit the edited template for approval before sending.

How fast can I start sending after submitting?+

Marketing templates are usually approved within a day. Once approved, you can send instantly through InfiQ, which matters for restock alerts where the first hours after replenishment convert best.

Can I send it in Hindi or a regional language?+

Yes. Create a separate approved version of the template in Hindi or your customers' preferred language. Each language variant is submitted and approved on its own, and localised restock alerts typically read as more personal and lift engagement.

Who should receive a back in stock alert?+

Only shoppers who signalled intent while the item was unavailable — notify-me sign-ups, waitlist entries, and cart or wishlist adds — and who have opted in to marketing. Sending a restock alert to a cold list wastes marketing-rate messages and risks opt-outs.

What button should I add?+

A single Buy Now call-to-action button that deep-links to the specific product page is enough. One product, one clear next step keeps the message compliant and makes the path from notification to purchase a single tap.