Template library
Marketing templates carry your offers, launches and loyalty nudges to customers who opted in. Meta reviews these more strictly than utility messages, so wording and opt-out handling decide whether a template gets approved and whether it keeps delivering. Every template below includes a clear exit for the customer and variables you can swap for your own catalogue and pricing.
38 ready-to-edit templatesCopy the message or the Meta JSON payloadOpen any template in the playground
diwali_sale_open_v1
Sent when the Diwali sale goes live to announce sitewide discounts to opted-in customers.
The Diwali Sale is live
Our biggest sale of the year starts now, {{1}}. Flat {{2}}% off across the store till {{3}}. Gifting boxes, festive wear and home decor are all included. Use code {{4}} at checkout.
Reply STOP to opt out
diwali_last_day_v1
Sent on the final day of the festival sale to convert customers who browsed but did not buy.
Last day of the Diwali Sale. {{1}}, the {{2}}% discount and free delivery end tonight at 11:59 PM. Anything left in your cart will go back to full price tomorrow. Code: {{3}}
Reply STOP to opt out
holi_offer_v1
Sent a few days before Holi to promote a festival-specific bundle or discount.
Holi is on {{1}} — is your celebration kit ready? Get our organic colour combo plus a free pichkari on orders above Rs. {{2}}. Delivery across {{3}} before the festival if you order by {{4}}.
Reply STOP to opt out
eoss_start_v1
Sent when the end-of-season sale opens to move remaining seasonal inventory.
End of Season Sale
Season's closing, prices are dropping. {{1}}, the EOSS is live with up to {{2}}% off on {{3}}. Sizes sell through fast in the first 48 hours, so your usual size {{4}} may not wait.
Reply STOP to opt out
eoss_extra_off_v1
Sent mid-sale to opted-in customers with an extra stacked discount to clear slow-moving stock.
The EOSS just got better. An extra {{1}}% now applies on top of sale prices when your cart crosses Rs. {{2}}. Applies automatically — no code needed. Offer closes {{3}}.
Reply STOP to opt out
winback_30d_v1
Sent when a customer has not ordered in 30 days, offering a small incentive to return.
It's been a month since your last order, {{1}} — we kept something aside for you. Here's {{2}}% off your next purchase, valid till {{3}}. Your favourites from last time are back in stock too. Code: {{4}}
Reply STOP to opt out
winback_90d_credit_v1
Sent when a customer has been inactive for 90 days, using store credit instead of a percentage discount.
We added Rs. {{1}} to your account, {{2}}. No conditions — it applies to anything in the store and expires on {{3}}. A lot has changed since your last visit, including {{4}}.
Reply STOP to opt out
winback_feedback_v1
Sent to lapsed customers asking why they stopped ordering, paired with a return offer.
Did we get something wrong, {{1}}? You haven't ordered in a while and we'd genuinely like to know why. Reply with one word — PRICE, DELIVERY, QUALITY or OTHER — and we'll share {{2}}% off either way.
Reply STOP to opt out
winback_new_arrivals_v1
Sent to inactive customers highlighting what is new since their last purchase, without a discount.
A lot is new since {{1}}. {{2}}, we've added {{3}} fresh styles in the categories you shopped — including a new {{4}} collection people in {{5}} are ordering the most. Take a look before the popular sizes go.
Reply STOP to opt out
launch_announce_v1
Sent on launch day to announce a new product to the full opted-in list.
Introducing the {{1}} — live on our store from today. We spent {{2}} months getting this right: {{3}}. Launch price of Rs. {{4}} holds for the first week only.
Reply STOP to opt out
launch_waitlist_live_v1
Sent to customers who joined a waitlist the moment the product becomes available to buy.
You asked to be told first — the {{1}} is now in stock. {{2}}, your waitlist spot gives you {{3}} hours of priority access before the public link opens. {{4}} units in this batch.
Reply STOP to opt out
launch_preorder_v1
Sent before a launch to collect pre-orders with an early-bird price.
Pre-orders open today for the {{1}}. Reserve yours at the early-bird price of Rs. {{2}} — it moves to Rs. {{3}} after launch on {{4}}. Fully refundable until dispatch.
Reply STOP to opt out
Approval & performance
Submit festival templates 2-3 weeks early. Meta review can take 24-48 hours per attempt, and rejected Diwali copy resubmitted on Dhanteras eve rarely clears in time.
Keep discount claims variable-driven ({{2}}% off) instead of hardcoding numbers. One approved template then covers every sale of the season without a new review cycle.
Watch your template quality rating after big broadcasts. A spike in blocks drops the rating and Meta can pause the template, so suppress contacts who ignored your last two sends.
Avoid stacked punctuation, ALL CAPS and more than one emoji. These are the most common silent triggers for a Marketing template rejection even when the offer itself is fine.
Building the full journey? See how WhatsApp works for promotional broadcasts.
FAQ
Meta applies stricter review to the Marketing category because these messages are promotional. Common rejection reasons are missing opt-out language, ALL CAPS words, vague variables like {{1}} with no surrounding context, and prohibited content such as gambling or unsupported health claims. Adding a Stop offers button and rewriting shouty copy fixes most rejections.
Meta limits how many marketing template messages a single user can receive from all businesses in a period, so not every send is guaranteed delivery. As a working rule, 2-4 promotional messages a month per contact keeps block rates low. Frequency capping in your broadcast tool helps you stay under the line.
Yes. Meta prices conversations by category, and marketing conversations carry the highest per-message rate in India. That is why segmented sends to engaged customers usually outperform full-list blasts on both cost and conversion — you pay only for contacts likely to respond.
Yes, Meta requires documented opt-in before any business-initiated message, and marketing sends without it lead to blocks and quality-rating drops. Collect opt-in at checkout, on your website, or via a keyword like JOIN, and record the timestamp and source. Honour STOP replies immediately and suppress those numbers from future broadcasts.
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Import any template into InfiQ, submit it for approval from the dashboard, and go live on the official WhatsApp Business API in 2 hours.
