A ready-to-use, Meta-compliant WhatsApp loyalty rewards template built for Indian ecommerce brands. It tells a shopper exactly how many points they've earned, where, and by when they expire — with a one-tap Redeem button that pulls them back to your store. Copy it below, fill the four variables with your own data, and once Meta approves it (usually within a day) you can send it at scale through InfiQ. This is a Marketing-category template, so it needs prior opt-in and carries a clear opt-out line — both baked into the copy so you stay on the right side of Meta and ASCI policy from message one.
Live previewloyalty_rewards
Hi {{1}}, good news — you've earned {{2}} reward points at {{3}}. Redeem them for a discount on your next order before {{4}} — they expire after that. Tap below to shop and apply your points at checkout. Reply STOP to opt out of {{3}} offers.
Variables
Template at a glance
A Meta-compliant WhatsApp loyalty rewards template for ecommerce: Marketing category, four variables (name, points, brand, expiry), a Redeem button and a built-in opt-out line. Bills at the Marketing per-delivered-message rate.
Timing is what turns dormant points into orders. The strongest moments are when points cross a redeemable threshold ("you've now got enough to save on your next order"), a few weeks before points expire, right after a tier upgrade, or during a campaign window like a sale or a shopper's account anniversary. Because WhatsApp is read within minutes rather than sitting unopened in an inbox, a well-timed loyalty nudge consistently outperforms the same message over email or SMS for promotional intent. Avoid over-sending: one meaningful reminder tied to a real balance or a genuine expiry beats a weekly drip that trains customers to mute you.
The four variables are what separate a personal reward reminder from a spammy blast. {{1}} is the shopper's first name — pull it from your CRM, not a generic "Dear customer". {{2}} is the exact live points balance, so the number must match what they see in their account or the message loses trust instantly. {{3}} is your brand name, which should be identical to your approved WhatsApp display name for consistency. {{4}} is a real expiry date formatted clearly ("31 Aug 2026"), never a vague "soon". Feed these from your loyalty system in real time; a stale balance or a wrong date is the fastest way to generate support tickets and opt-outs. Keep the tone warm and specific — the goal is for it to read like a note about their account, because it is.
This template is promotional, so submit it under the Marketing category. Trying to sneak a rewards offer through as Utility is the single biggest cause of rejection — Meta reads intent, and "redeem points, shop now" is unmistakably promotional. Provide a realistic sample value for every one of the four variables when you submit, keep claims truthful and non-misleading (no invented urgency or fake discounts, per Meta and ASCI rules), and make sure the opt-out line stays in the body. Templates without an opt-out path or with placeholder-only samples get bounced. Once approved — typically within a day — the template is locked to that wording, so any change means a fresh submission. InfiQ's template management handles the submission, status tracking, and versioning so you're not guessing why something was rejected.
WhatsApp bills per delivered message by category, and this template falls in the Marketing category — the highest of the three rates (Marketing, Utility, Authentication). Since Meta moved off per-conversation billing on 1 July 2025, you're charged for each Marketing message that's actually delivered, not for a 24-hour window. The 24-hour customer service window is still free for replies, but a proactive loyalty push is a paid Marketing send. With InfiQ you pay transparent ₹ pricing (ex-GST), so you can forecast a campaign precisely: multiply your target audience by the Marketing per-message rate and you have your ceiling. Because redemptions drive repeat orders, a tightly-targeted loyalty send — expiring points, high-value shoppers — usually pays for itself many times over versus a broad blast.
Keep a small library of approved variants so you can match the message to the moment. A shorter version trims to name plus balance for a quick expiry nudge. An incentive version layers a time-bound sweetener ("double points if you redeem this week") for a campaign push — still Marketing, still with the opt-out. And a regional-language version in Hindi, Tamil, Marathi or your customers' language often lifts engagement noticeably; submit each language as its own template. Whatever you tweak, re-submit for approval and keep the opt-out line intact.
Open it in InfiQ with the body, variables and buttons already filled in. Pick a name, submit for approval, and you can be live on the official WhatsApp Business API in about 2 hours.
Same category, different moment in the journey — most teams approve two or three of these together.
A compliant WhatsApp Marketing template that recovers abandoned ecommerce carts: personalise name, product and incentive, add a one-tap Complete order button, include an opt-out line, and send within 24 hours of abandonment.
Use this template — Abandoned Cart WhatsApp Template for Ecommerce (opens in a new tab)A utility-category WhatsApp template that reminds ecommerce customers of an upcoming appointment (home trial, installation, styling session, pickup slot) with name, service, date and time variables plus Confirm and Reschedule buttons. Utility templates bill per delivered message — lower than marketing — and InfiQ applies transparent ₹ pricing on that rate.
Use this template — Appointment Reminder WhatsApp Template for Ecommerce (opens in a new tab)A copy-paste, Meta-approved WhatsApp back-in-stock template for ecommerce — marketing category, personalised variables, opt-out line, and a Buy-now button. Submit it as marketing, get approved usually within a day, and send restock alerts to opted-in shoppers through InfiQ on transparent ₹ pricing.
Use this template — Back in stock WhatsApp template for ecommerce (opens in a new tab)A Utility-category WhatsApp template that makes COD customers tap "Confirm order" (or prepay) right after checkout — cutting fake orders and RTO. Copy the body, set your name/order-id/amount variables, add Confirm/Pay Now/Cancel buttons, submit as Utility, and send with InfiQ on transparent ₹ pricing.
Use this template — COD Confirmation WhatsApp Template for Ecommerce (opens in a new tab)A utility-category WhatsApp onboarding template for ecommerce: greet the new customer by name, guide them to a first step, and add tap-to-act buttons. Personalise the variables, submit for approval, and send via InfiQ on transparent ₹ pricing.
Use this template — Customer Onboarding WhatsApp Template for Ecommerce (opens in a new tab)A copy-paste WhatsApp delivery tracking template for Indian ecommerce brands — submitted as Utility, personalised with name, order ID, ETA, courier and agent, with a live-track button. Approve it in about a day and send it live via InfiQ on transparent ₹ pricing (ex-GST).
Use this template — Delivery Tracking WhatsApp Template for Ecommerce (opens in a new tab)Get this loyalty rewards template approved and sending through InfiQ — talk to our team about launching it on your store this week.