Promotional Offers WhatsApp Template for Ecommerce
A ready-to-use, Meta-compliant WhatsApp promotional offers template built for Indian ecommerce brands — correct Marketing category, clean variable slots, a mandatory opt-out line and the approval notes that keep it from getting rejected. Personalise the five variables, submit once, and start sending sale announcements, festive drops and flash-deal alerts that land on the one channel your customers actually open. Because it's a marketing template, it needs prior opt-in and it bills per delivered message at Meta's Marketing rate — this page shows you exactly how to write it, get it approved, and control the cost.
Variables
{{1}}= Ananya{{2}}= Monsoon Mega Sale{{3}}= up to 40% off{{4}}= footwear & accessories{{5}}= Sunday 11:59 PM
Verified business
10:24
Marketing · opt-out required
Why this promotional template works for ecommerce
Promotional WhatsApp messages land where your shoppers already spend their day, and most are read within minutes — a reach that email and SMS rarely match for offer-driven intent. This template pairs a personalised hook (the customer's first name and the exact offer) with a single-tap 'Shop now' button, collapsing the distance between 'I saw the sale' and 'I'm at checkout'. For Indian ecommerce, where festive spikes, flash deals and category-specific discounts drive the calendar, that immediacy is the whole game. Written well, it reads like a 1:1 nudge from a brand the customer already opted into — not a shouty blast — and that framing is what protects both your conversion rate and your template quality score.
- Reaches customers on the channel they open within minutes, not hours
- First-name + specific-offer personalisation makes it feel 1:1, not a broadcast
- A one-tap button turns interest into a checkout visit instantly
- Media header (sale banner or product shot) lifts tap-through for visual categories
How to personalise the variables
The template exposes five variables so the same skeleton can carry a completely different promo each time. Keep {{1}} to the customer's first name for a warm open; make {{2}} a named campaign ('Monsoon Mega Sale', 'Republic Day Drop') so it feels like an event rather than a generic discount. Put the concrete incentive in {{3}} ('up to 40% off', 'flat ₹500 off', 'buy 1 get 1') and the relevant collection in {{4}} so the customer sees an offer tied to what they actually browse. The end date and time in {{5}} creates honest urgency — always use a real deadline, since fake scarcity breaks both trust and Meta's policy. Segment your audience so the category in {{4}} matches each shopper's interest, and the message stops reading like a mass send.
- {{1}} name — first name only for a natural, personal open
- {{2}} offer name — a campaign name lands better than 'sale'
- {{3}} discount — be specific and truthful (percentage, flat ₹, or BOGO)
- {{4}} category — match to the shopper's browsing or purchase history
- {{5}} end date — a real deadline, never invented scarcity
Getting it approved (and staying compliant)
Submit this as Marketing — it is promotional by intent, and mislabelling a promo as Utility to chase a lower rate is the single most common rejection reason and can trigger quality penalties on your WhatsApp number. Provide realistic sample values for every variable so Meta's reviewer can see the finished message, keep every claim truthful and substantiated per ASCI and Meta's commerce policy, and never bury the opt-out. The 'Reply STOP to opt out' line is mandatory for marketing templates and must stay in the body. Only send to customers who gave prior opt-in, and honour STOP requests immediately — clean lists and clear opt-outs are what keep your delivery quality high and your cost per result low over time.
- Always submit as Marketing — never disguise a promo as Utility
- Fill in sample values for all five variables before submitting
- Keep the mandatory opt-out line in the body
- Send only to opted-in contacts and act on STOP instantly
- Truthful, substantiated claims only (ASCI + Meta policy)
What it costs to send
This template bills per delivered message at Meta's Marketing rate — Meta moved off per-conversation billing on 1 July 2025, so you're now charged each time a marketing message is actually delivered, by category. There's no free service window for a proactive promo because it's business-initiated marketing. With InfiQ you get transparent ₹ pricing (ex-GST), so the number you see is the number you plan against. That makes the maths simple: cost scales with your delivered volume, and the way to keep it efficient is tight segmentation — send the right offer to the right opted-in shopper rather than blasting everyone. Fewer, sharper sends usually beat a wide blast on both conversion and total spend.
- Billed per delivered message at Meta's Marketing rate (since 1 July 2025)
- Transparent ₹ pricing, ex-GST, via InfiQ
- No free service window applies — it's a proactive marketing send
- Segment tightly so spend follows genuine intent, not raw list size
Ready-made variations
One skeleton, several jobs. Trim to a shorter version with a single variable for lightweight 'we're live' pings during a sale. Add a stronger, time-bound incentive line for last-day or last-hour pushes when urgency is the lever. Or spin up a regional-language edition — a Hindi, Tamil or Marathi version of the same promo often outperforms English in the relevant markets. Each variation is a distinct template that needs its own approval, so build the handful you'll reuse across the year (festive, clearance, new-drop, win-back) once, and you'll have an approved library ready the moment a campaign kicks off.
- Shorter: core message + one variable for quick 'sale is live' sends
- High-urgency: add a last-day/last-hour incentive line
- Regional language: Hindi or your customers' language for stronger reach
- Win-back: same shape, aimed at lapsed opted-in shoppers
Like this template? Send it live in 24 hours.
Frequently asked questions
Which category is this template?+
Does it need opt-in?+
Why is there a 'Reply STOP to opt out' line?+
Can I edit the wording?+
How much does it cost to send?+
How fast can I start sending?+
Can I send it in Hindi or another Indian language?+
Is a photo or sale banner allowed?+
Launch your promo on WhatsApp with InfiQ
Get this Marketing template approved, broadcast to your opted-in shoppers, and see your ₹ cost upfront — start free with InfiQ, an official Meta Business Partner with full BSUID ownership.