When a bestseller sells out, the customers who wanted it are your warmest audience — they already tried to buy. A back-in-stock WhatsApp alert reaches them on the one channel they open within minutes, names the exact product they wanted, and gives them a single tap to check out before it disappears again. This page gives you a ready-to-use, Meta-compliant back-in-stock template built for Indian ecommerce brands: the correct marketing category, the right variables, the mandatory opt-out line, and the approval notes that keep it from getting rejected. Copy it, drop in your product details, and send it through InfiQ.
Live previewback_in_stock
Great news {{1}}! {{2}} is back in stock at {{3}}. It sold out fast last time — grab yours before it goes again. Reply STOP to opt out.
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Template at a glance
A copy-paste, Meta-approved WhatsApp back-in-stock template for ecommerce — marketing category, personalised variables, opt-out line, and a Buy-now button. Submit it as marketing, get approved usually within a day, and send restock alerts to opted-in shoppers through InfiQ on transparent ₹ pricing.
Timing is what separates a restock alert that converts from one that gets ignored. The window that works best is the moment the SKU flips to available in your inventory system — ideally fired automatically by a webhook from Shopify, WooCommerce, or your OMS the instant stock lands, not batched into a next-morning blast. Only message shoppers who signalled genuine intent: they tapped 'Notify me', abandoned a cart on that exact product, or opted in when the item was out of stock. Because this is a marketing-category message it requires prior opt-in, so build the notify-me list deliberately rather than mailing your whole database. For high-demand drops where quantities are limited, staggering sends over a few minutes also protects the checkout experience so your first-in customers do not collide at the payment gateway.
The template ships with three variables so the message reads like a note written for one person, not a broadcast. {{1}} is the customer's first name, {{2}} is the specific product — include the variant (size, colour, pack) because 'your item' is vague and 'Linen Oversized Shirt (M)' is unmistakable, and {{3}} is the current price so the shopper knows exactly what they will pay. Every variable must resolve to a real value at send time; if your data is missing a name, fall back to a neutral greeting rather than sending a literal '{{1}}'. Keep the product string clean — no emoji spam or ALL-CAPS urgency, which both hurt approval odds and read as spam to shoppers who could unsubscribe. You can add a fourth variable for a discount or a low-stock nudge, but only if the claim is truthful under ASCI and Meta's commerce policy.
The single biggest reason back-in-stock templates get rejected is submitting them as utility. This message promotes a product and nudges a purchase, so it is unambiguously marketing — categorise it correctly and you avoid the most common rejection outright. When you submit, provide a realistic sample value for every variable (Meta's reviewers check that {{1}}, {{2}} and {{3}} produce a coherent message), keep the opt-out line in the body since marketing templates must offer a way out, and avoid promising anything you cannot deliver. Templates that read like a genuine restock note — clear product, honest price, no manufactured panic — clear review fast. In InfiQ's template manager you draft it, submit to Meta, and track the approval status in one place; approval usually lands within a day, after which you can send instantly.
Since 1 July 2025 WhatsApp bills per delivered message by template category, not per 24-hour conversation. A back-in-stock alert is a marketing template, so each delivered message is charged at the marketing rate, plus InfiQ's platform fee — shown as transparent ₹ pricing, ex-GST, with no surprise line items. There is no separate conversation charge stacked on top: one delivered marketing message, one marketing-rate charge. If a shopper replies and you answer within the free 24-hour service window, those service replies do not carry a marketing charge. To model your spend, take your monthly restock-alert volume and multiply by the current marketing rate; the calculator below lets you slide volume and see the ₹ cost and typical payback for a channel that routinely out-converts email and SMS on promotional intent.
One template rarely fits every drop, so keep a small set ready. A shorter version trims to the name and product for high-frequency restocks where brevity wins. An incentive version adds a truthful, time-bound reason to act — 'back for 48 hours only' or a genuine early-access code — which suits limited runs. A regional-language version recreates the same message in Hindi or your customers' preferred language, which lifts open and reply rates markedly in many Indian markets; create it as a separate approved template rather than translating on the fly. Each variation is its own submission, so name them clearly in your library (for example back_in_stock_short, back_in_stock_offer, back_in_stock_hi) to keep approvals and analytics tidy.
Open it in InfiQ with the body, variables and buttons already filled in. Pick a name, submit for approval, and you can be live on the official WhatsApp Business API in about 2 hours.
Same category, different moment in the journey — most teams approve two or three of these together.
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