Back in stock WhatsApp template for ecommerce
When a bestseller sells out, the customers who wanted it are your warmest audience — they already tried to buy. A back-in-stock WhatsApp alert reaches them on the one channel they open within minutes, names the exact product they wanted, and gives them a single tap to check out before it disappears again. This page gives you a ready-to-use, Meta-compliant back-in-stock template built for Indian ecommerce brands: the correct marketing category, the right variables, the mandatory opt-out line, and the approval notes that keep it from getting rejected. Copy it, drop in your product details, and send it through InfiQ.
Variables
{{1}}= Ananya{{2}}= Linen Oversized Shirt (M){{3}}= ₹1,499
Verified business
10:24
Back in stock
Buy now
You may also like
Buy now
Marketing · opt-out required
When to send a back-in-stock alert
Timing is what separates a restock alert that converts from one that gets ignored. The window that works best is the moment the SKU flips to available in your inventory system — ideally fired automatically by a webhook from Shopify, WooCommerce, or your OMS the instant stock lands, not batched into a next-morning blast. Only message shoppers who signalled genuine intent: they tapped 'Notify me', abandoned a cart on that exact product, or opted in when the item was out of stock. Because this is a marketing-category message it requires prior opt-in, so build the notify-me list deliberately rather than mailing your whole database. For high-demand drops where quantities are limited, staggering sends over a few minutes also protects the checkout experience so your first-in customers do not collide at the payment gateway.
- Fire the alert the moment the SKU is back — freshness drives the tap
- Target only opt-in shoppers: notify-me sign-ups, cart abandoners on that product
- Lead with the exact product name and variant so it reads as 1:1, not a blast
- For limited restocks, add scarcity honestly — never invent stock counts you cannot back up
How to personalise the variables
The template ships with three variables so the message reads like a note written for one person, not a broadcast. {{1}} is the customer's first name, {{2}} is the specific product — include the variant (size, colour, pack) because 'your item' is vague and 'Linen Oversized Shirt (M)' is unmistakable, and {{3}} is the current price so the shopper knows exactly what they will pay. Every variable must resolve to a real value at send time; if your data is missing a name, fall back to a neutral greeting rather than sending a literal '{{1}}'. Keep the product string clean — no emoji spam or ALL-CAPS urgency, which both hurt approval odds and read as spam to shoppers who could unsubscribe. You can add a fourth variable for a discount or a low-stock nudge, but only if the claim is truthful under ASCI and Meta's commerce policy.
- {{1}} name · {{2}} product with variant · {{3}} price
- Provide a fallback value so a blank field never renders as raw {{1}}
- Add a discount or scarcity variable only if the claim is literally true
Getting it approved the first time
The single biggest reason back-in-stock templates get rejected is submitting them as utility. This message promotes a product and nudges a purchase, so it is unambiguously marketing — categorise it correctly and you avoid the most common rejection outright. When you submit, provide a realistic sample value for every variable (Meta's reviewers check that {{1}}, {{2}} and {{3}} produce a coherent message), keep the opt-out line in the body since marketing templates must offer a way out, and avoid promising anything you cannot deliver. Templates that read like a genuine restock note — clear product, honest price, no manufactured panic — clear review fast. In InfiQ's template manager you draft it, submit to Meta, and track the approval status in one place; approval usually lands within a day, after which you can send instantly.
- Submit as Marketing — utility is the #1 rejection cause here
- Give every variable a realistic sample value in the submission
- Keep the opt-out line; marketing templates require it
- Avoid ALL-CAPS, excessive emoji, and unverifiable urgency claims
What it costs to send
Since 1 July 2025 WhatsApp bills per delivered message by template category, not per 24-hour conversation. A back-in-stock alert is a marketing template, so each delivered message is charged at the marketing rate, plus InfiQ's platform fee — shown as transparent ₹ pricing, ex-GST, with no surprise line items. There is no separate conversation charge stacked on top: one delivered marketing message, one marketing-rate charge. If a shopper replies and you answer within the free 24-hour service window, those service replies do not carry a marketing charge. To model your spend, take your monthly restock-alert volume and multiply by the current marketing rate; the calculator below lets you slide volume and see the ₹ cost and typical payback for a channel that routinely out-converts email and SMS on promotional intent.
- Billed per delivered marketing message (ex-GST)
- No per-conversation charge — the 24-hour window is a free service window, not a billing unit
- Replies handled inside the free service window do not incur a marketing charge
Variations you can copy
One template rarely fits every drop, so keep a small set ready. A shorter version trims to the name and product for high-frequency restocks where brevity wins. An incentive version adds a truthful, time-bound reason to act — 'back for 48 hours only' or a genuine early-access code — which suits limited runs. A regional-language version recreates the same message in Hindi or your customers' preferred language, which lifts open and reply rates markedly in many Indian markets; create it as a separate approved template rather than translating on the fly. Each variation is its own submission, so name them clearly in your library (for example back_in_stock_short, back_in_stock_offer, back_in_stock_hi) to keep approvals and analytics tidy.
- Shorter: name + product only, for frequent restocks
- With incentive: a real, time-bound reason to act now
- Regional language: a separate approved Hindi or local-language template
InfiQ vs Email / SMS restock alert
| InfiQ | Email / SMS restock alert | |
|---|---|---|
| Channel open rate | Read within minutes on WhatsApp | Email often unopened; SMS lacks rich CTA |
| Path to purchase | One-tap Buy now button | Copy a link or type a code |
| Personalisation | Name, exact product variant, price | Usually generic 'your item is back' |
| Billing model | Per delivered marketing message (ex-GST) | Per SMS segment / per email send |
| Compliance | Opt-in + built-in opt-out line | Varies; unsubscribe handling differs |
Like this template? Send it live in 24 hours.
Frequently asked questions
Which category is this template?+
Does it need opt-in?+
Why must the template include an opt-out line?+
Can I edit the wording?+
How fast can I start sending?+
How much does each message cost?+
Can I personalise it with product and price?+
Can I send it in Hindi or another Indian language?+
Send your first restock alert with InfiQ
Get this back-in-stock template approved and start recovering lost demand on WhatsApp — transparent ₹ pricing, with your business's full BSUID ownership.