What Display Name means
The display name is the name customers see for a business on WhatsApp — at the top of the chat and in notifications. Meta reviews every display name against its guidelines: it must accurately represent the business, match the brand, and avoid prohibited content or misleading wording.
A compliant, recognisable display name matters for trust and is one of the factors Meta considers for the green tick. A rejected display name delays going live, so getting it right the first time is worth the care.
InfiQ helps customers choose and submit a display name that meets Meta's rules, and its green-tick checklist covers display-name best practice.
