What Quality Rating means
Quality rating is a rolling measure of a WhatsApp Business number's messaging health, derived largely from recent customer signals such as blocks and reports. Meta shows it as green (high), yellow (medium) or red (low) in the account.
A low quality rating can trigger a drop in a number's messaging limits and, if it stays low, restrictions on sending. It is driven by relevance and consent: messaging only opted-in customers, with useful content at a reasonable frequency, keeps quality high.
InfiQ helps protect quality rating through opt-in and opt-out handling, sensible templates and audience segmentation, so your ability to reach customers stays intact.
