Madhya Pradesh · 24.7° N, 78.8° E
WhatsApp Business API for Tikamgarh's ginger trade and brass workshops
Tikamgarh was Tehri, the capital of the Orchha kings in Bundelkhand. Its businesses ask one question before every WhatsApp message they send: is this an answer, an update, or an offer?
For Tikamgarh's ginger growers and traders, the workshops that cast brass statues, and the guest houses and taxis serving Kundeshwar, Papora Ji and Baldeogarh: a decision tree for whether a message is a reply, a utility template or an offer, with Hindi templates and what each message costs.
See it work
Which message is this, for a Tikamgarh business?
A ginger trader, a brass workshop or a guest house near Kundeshwar has something to send. Answer three questions to see what kind of message it is and what it needs.
On InfiQ each outcome has its India rate: ₹0.145 for a reply, ₹0.19 for a utility template, ₹0.14 for a passcode and ₹0.94 for an offer. Most of a trader's day sits in the first branch, because buyers write first.
The second branch is where templates earn their keep: write the dispatch note and the booking confirmation once, get them approved, and send them from the inbox or your billing system.
Before a Tikamgarh business presses send
Question 1 · up to 3
Has the customer written to you in the last 24 hours?
Your answers
None yet — pick an answer to start down the tree.
Path map
Depth 0 of up to 3. Circles are questions, squares are outcomes.
All possible outcomes (4)
A free-form reply
Photos of the lot, rates and questions go back as plain messages, in Hindi or any language, while the window is open. No template is needed.
Path: “Yes, the buyer asked about ginger lots”
A utility template
A dispatch note for a ginger order or a confirmation for a Kundeshwar booking: an approved template with the order details as variables.
Path: “No, the window has closed” → “Yes, a dispatch or a room booking”
An authentication template
Meta's passcode template, with a copy-code button, for a customer signing in or confirming a payment.
Path: “No, the window has closed” → “No, it is something new” → “Yes”
A marketing template
A new brass design or a festival offer goes only to customers who agreed to receive offers, and Meta treats it as marketing.
Path: “No, the window has closed” → “No, it is something new” → “No, a new statue design or a festival offer”
Question 1: Has the customer written to you in the last 24 hours? 2 options.
Market brief
Tikamgarh in seven lines
From the Tikamgarh district administration, Invest India's ODOP list, Meta's pricing documentation and, for history and general profile, Wikipedia.
- 01
Tikamgarh district lies in the northern part of Madhya Pradesh and lists Hindi as its language; ruins at Barana, Lidhoura, Digora, Baldeogarh and Tikamgarh itself point to a long past.[1]
- 02
The town was earlier called Tehri and became the capital of the Orchha kingdom in 1783; it took the name of its fort, Tikamgarh.[3]
- 03
The last ruler merged the state with India on 1 January 1950; the district joined Vindhya Pradesh, which became part of Madhya Pradesh in 1956.[3]
- 04
The district's sights include Taal Kothi, Baldeogarh Fort, Kundeshwar Dham, the Sun Temple at Madkhera, the Papora Ji Jain teerth and the Moniya dance festival.[1]
- 05
Kundeshwar, a Shiva temple, stands within ten kilometres of the town, and the town has a name for brass statues, with bronze casting going back to the 1950s.[3]
- 06
Invest India's ODOP list names ginger for Tikamgarh, and trains reach the town on the line from Lalitpur built under the Lalitpur–Singrauli project.[2],[3]
- 07
Meta's customer service window lasts 24 hours from the customer's last message; while it is open a business can send any message, and outside it only templates.[4]
Industries
Who in Tikamgarh sends what
Three kinds of business that follow from the district's ginger, the town's foundries and the shrines around it.
- 01
Ginger growers and traders
Ginger is the district's ODOP entry, so traders answer buyers asking for lots and rates, and send dispatch notes once a sale is made.[2]
On WhatsApp: Lot photos and rates in reply · Dispatch notes with the truck number · Payment receipts
- 02
Brass statue workshops
The town is known for brass statues and bronze casting; buyers want to see a design and a finish before they order.[3]
On WhatsApp: Design photos and videos in reply · Order-ready and dispatch notes · New designs to buyers who opted in
- 03
Hindi for templates, Bundeli in the chat
Hindi is the district's listed language and a Meta template language. Bundeli is not one, so templates go in Hindi and the conversation goes in whatever the customer speaks.
Inside the 24-hour window, replies can be in Bundeli, Hindi or any language your staff and customers share. InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Hindi | hi | Growers, buyers, pilgrims and staff in Tikamgarh |
| English (India) | en_IN | Company buyers of ginger and brass, and invoices |
Prices in ₹, with USD and EUR
What each branch of the tree costs in Tikamgarh
A plan from ₹999 a month, then each delivered message at the India rate: ₹0.145 for a reply, ₹0.19 for a dispatch note or booking confirmation, ₹0.94 for a new design or festival offer and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Tikamgarh · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A ginger buyer in Uttar Pradesh and one in Madhya Pradesh cost the same, because Meta charges by the recipient's country calling code. Undelivered messages are not charged. Invoices carry your Madhya Pradesh GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Tikamgarh business runs on InfiQ
Matched to the decision tree above.
- Template manager and library
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Draft the dispatch note and the booking confirmation in Hindi, see which category Meta assigns, and keep the approved versions ready for the second branch.
- Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
The owner, the godown and the workshop floor answer one number, so a buyer's question is answered while the window is open.
- Broadcast campaigns
Send approved template campaigns to up to 2,00,000 contacts per broadcast, with segments, scheduling and delivery analytics.
Send a new brass design to the buyers who opted in, by segment and on a schedule, with delivery analytics.
Nearby
City pages near Tikamgarh
The nearest markets with their own pages, across Bundelkhand in Madhya Pradesh and Uttar Pradesh, nearest first.
This page stays with Tikamgarh's ginger, brass and shrines. The India guide covers DPDP, DLT and the rules for the whole country.
Guides for Tikamgarh teams
Questions Tikamgarh businesses ask
- Q1
A buyer asks our Tikamgarh ginger firm for photos of this week's lots. Does our answer need a template?
No. The buyer wrote first, so for 24 hours the photos, the rates and the loading date go back as replies at ₹0.145 each. A dispatch note sent after that window has closed is a utility template at ₹0.19.
- Q2
Our Tikamgarh workshop casts brass statues. Can we send a video of a finished piece to a buyer who ordered it last month?
Yes. If the buyer has not written in the last 24 hours, start with a utility template at ₹0.19 saying the order is ready, with the video as its header. When the buyer replies, the window reopens and further videos are replies at ₹0.145.
- Q3
Devotees bound for Kundeshwar Dham ask our guest house in Tikamgarh for rooms. Which of our messages are utility?
The booking confirmation and a reminder the day before are utility templates at ₹0.19. Answers to their questions about rooms, rates and the road to the temple are replies at ₹0.145, as long as they wrote within the last 24 hours.
- Q4
Jain pilgrims visiting Papora Ji ask our taxi service for a car from Tikamgarh station. Can we confirm the driver on WhatsApp?
Yes. Send the driver's name, the car number and the pickup time as a utility template at ₹0.19, in Hindi. If the pilgrim wrote within the last 24 hours, a plain reply at ₹0.145 carries the same details.
- Q5
Our Tikamgarh event firm wants to tell past visitors when the Moniya dance festival is on. Is that marketing?
Yes. A message inviting people to an event they have not booked is a marketing template at ₹0.94, and it goes only to people who agreed to receive offers. Visitors who reply to ask about passes open a window, and your answers are replies.
- Q6
Most of our customers around Tikamgarh speak Bundeli. Can our templates be in Bundeli?
No. Bundeli is not one of Meta's template languages, so write templates in Hindi (hi), which is. Inside the 24-hour window, replies can be in Bundeli or any language the customer uses, with no approval needed.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Tikamgarh district: official website · District Administration, Tikamgarh · read 2026-10-20
- [2]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-20
- [3]Tikamgarh (history and general town profile) · Wikipedia · read 2026-10-20
- [4]Pricing on the WhatsApp Business Platform · Meta for Developers · read 2026-10-20
Know Tikamgarh's message before you send it
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Route
Tikamgarh
Official WhatsApp Business Platform
