WhatsApp Business API for Bina's refinery transporters, farm-equipment hirers and lodges
Bina takes its name from its river, its junction dates from 1923 and its refinery from 2011. Its farmers write in Bundeli; its templates have to be in Hindi, Urdu or English.
Trade 1
Refinery work
BPCL's Bina refinery, dedicated in May 2011, sends its fuels out by pipeline, rail and road.
Trade 2
Farm equipment
Sagar district's ODOP product, hired out and sold for the wheat on Bina's black soil.
For the transporters and contractors around BPCL's Bina refinery, the farm-equipment makers and thresher hirers of Sagar district's ODOP trade, the lodges that serve travellers at Bina Junction and the town's wheat traders: how a booking moves through a WhatsApp chat that starts in Bundeli, and what each message costs.
See it work
A thresher booking in Bina, state by state
A farmer near Bina writes in Bundeli to hire a thresher for the wheat harvest. Bundeli is not a Meta template language, so replies can be in Bundeli but the reminder sent days later must be an approved template in Hindi. Walk the booking through its states, or switch to the walk where rain moves the date.
Only one message in the whole booking needs a template: the reminder sent into a quiet chat. Everything the farmer prompts, including the rain and the new date, is a reply in Bundeli at the service rate.
Question, slot, quiet days, reminder, field
- Farmer asks to Rate and slot offered: hirer replies in Bundeli
- Rate and slot offered to Slot booked: farmer picks a day
- Slot booked to Window closed: 24 hours pass
- Window closed to Reminder in Hindi: day before harvest
- Reminder in Hindi to Machine at the field: farmer replies 'ready'
- Reminder in Hindi to Rain: date moved: farmer writes: rain
- Rain: date moved to Slot booked: new day agreed
- Farmer asks
- Rate and slot offered
- Slot booked
- Window closed
- Reminder in Hindi
- Machine at the field
Step 6 of 6 · end of walk
Machine at the field
The farmer replies to the reminder; the window reopens and the payment note goes as a reply.
Arrived from Reminder in Hindi via farmer replies 'ready'.
Can move to
Nothing — this is a final state.
Happy path, step 6 of 6: Machine at the field (via farmer replies 'ready'). The farmer replies to the reminder; the window reopens and the payment note goes as a reply.
Market brief
Bina in eight lines
From the Sagar district administration, BPCL's refinery page and Invest India's ODOP list, with the town's name, junction and fields as general background from Wikipedia.
- 01
Bina is the first of Sagar district's 13 tehsils, with Khurai, Malthone, Banda, Shahgarh, Rahatgarh, Jaisinagar, Sagar, Garhakota, Rehli, Deori, Kesli and Bandri, and is also a block.[2]
- 02
The district lists Hindi and Urdu as its languages and notes that it was spelled Saugar under the British.[1]
- 03
BPCL's Bina refinery began as a joint venture of BPCL and Oman Oil, incorporated in 1994; it was dedicated to the nation in May 2011 and became a wholly owned BPCL subsidiary in 2021.[3]
- 04
Its BS-VI fuels leave the Bina Despatch Terminal by pipeline, rail and road, including the Bina–Kota and Bina–Panki pipelines; the refinery describes its setting as Bundelkhand.[3]
- 05
The town was once called Etawa, after an earlier village, and was renamed Bina after its river; the name Bina-Etawa was used to avoid confusion with Etawah in Uttar Pradesh.[5]
- 06
Bina Junction was established in 1923 on the route between Bhopal and Jhansi; a solar plant has powered trains and lighting there since 2020, and a MEMU car shed opened in 2021.[5]
- 07
The JP Bina thermal power plant's units started in 2012 and 2013, and a Power Grid test station has run in Bina since 2016.[5]
- 08
The black-soil farmland around Bina is known for wheat, with produce-processing units and farm-machinery plants in the region; Invest India's ODOP list names farm equipment for Sagar district.[5],[4]
Industries
Who in Bina answers on WhatsApp
Four businesses that follow from the refinery, the junction and the wheat fields.
- 01
Tanker transporters and refinery contractors
The refinery's fuels leave its despatch terminal by road as well as by pipeline and rail.[3]
On WhatsApp: Tanker and driver details to the depot · Shift and pickup notes to staff · Invoice PDFs to the contractor's client
- 02
- 03
Lodges and cabs by the junction
Bina Junction lies on the route between Bhopal and Jhansi, and travellers change trains there.[5]
On WhatsApp: Room replies · Booking confirmations · Pickup times from the station
- 04
Wheat traders and processors
The black-soil fields are known for wheat, with produce-processing units in the region.[5]
On WhatsApp: Lot photos and rates in reply · Weight and payment slips · Dispatch notes to buyers
Hindi and Urdu templates, replies in Bundeli
Sagar district lists Hindi and Urdu, and both are Meta template languages. Bundeli, spoken in Bina, is not.
Each language is its own version of a template, approved by Meta separately. Replies inside the 24-hour window can be in Bundeli or anything a customer writes. InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Hindi | hi | Reminders, slips and confirmations for most customers |
| Urdu | ur | Customers who read Urdu, as the district lists it |
| English (India) | en_IN | Refinery contractors' offices, invoices and travellers |
Prices in ₹, with USD and EUR
What a Bina harvest season costs a hirer to message
Lite at ₹999 a month or Growth at ₹2,999, then each delivered message at the India rate: ₹0.145 for every reply to a farmer, driver or guest, ₹0.19 for a reminder, slip or tanker note, ₹0.94 for a new-model offer to farmers who said yes and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Bina · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A depot in Kota and a farmer in the tehsil both cost the same India rate. Invoices are in rupees and carry your Madhya Pradesh GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Bina business runs on InfiQ
Matched to a booking that starts in Bundeli.
Template manager and library
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Approve the day-before reminder and the payment slip in Hindi and Urdu once, with the date, the time and the driver's number as variables.
Learn moreInfiQ Flows chatbot builder
An InfiQ Flows menu can collect the farmer's village, crop and preferred day at night and hand the booking to the hirer in the morning.
Consent records and opt-out enforcement
A new-model note goes only to farmers whose yes is recorded with its date and source, and STOP is enforced even against a later import.
Nearby
City pages around Bina
Sagar district, Lalitpur and the line between Bhopal and Jhansi, on the map.
Bina's farmers, drivers and travellers move between these towns; each page looks at its own trades. The India guide covers DPDP, DLT and the rules for the whole country.
Guides for Bina teams
Questions Bina businesses ask
Farmers write to our Bina thresher-hire service in Bundeli. Can the day-before reminder be in Bundeli too?+
Our transport firm moves tankers from the Bina refinery's despatch terminal. Can the receiving depot get the tanker number before arrival?+
Travellers changing trains at Bina Junction book our lodge on WhatsApp late at night. Can we confirm the room before the train arrives?+
Our farm-equipment workshop in Bina wants to tell every farmer who bought a seed drill that a new model is in. Is that allowed?+
Some customers at our Bina shop read Urdu, which Sagar district lists among its languages. Can our templates be in Urdu?+
Wheat buyers from other states ask our Bina trading firm for rates and lot photos. Do those answers need templates?+
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Sagar district: official website · District Administration, Sagar · read 2026-10-21
- [2]Tehsils · District Administration, Sagar · read 2026-10-21
- [3]Bina Refinery · Bharat Petroleum Corporation Limited · read 2026-10-21
- [4]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-21
- [5]Bina-Etawa (general background only) · Wikipedia · read 2026-10-21
- [6]Message templates: supported languages · Meta for Developers · read 2026-10-21
Answer Bina's next booking in Bundeli
Start a 7-day Lite trial, no card needed, reply to the next farmer in the words they use, and approve your Hindi reminder template. Once Meta business verification is complete, your number is usually live in about two hours.
