Tamil Nadu
WhatsApp Business API for Srivilliputhur's palkova shops, lodges and weavers
Srivilliputhur's tower is the Government of Tamil Nadu's symbol, and its palkova travels home with the pilgrims. Most of its business on WhatsApp starts with a visitor's question, and that is the cheapest message there is.
- State
- Tamil Nadu
- District
- Virudhunagar; one of its ten taluks[2]
- Municipality
- Since 4 October 1894; First Grade since 1984[1]
- Temple
- Andal temple, one of the 108 Divya Desams[4]
- Sweet
- Palkova, made through the milk producers' cooperative since 1977[4]
- PIN code
- 626125[1]
- District ODOP
- Gauze cloth; Sivakasi crackers[3]
A Srivilliputhur business
- Is the palkova fresh today? We are at the Andal temple and leave for Madurai this evening.
- Yes, made this morning. Half-kilo and one-kilo boxes. Shall we pack two?
- Two one-kilo boxes, please, and can you courier one more to Chennai?
- Done. Collect yours by 4 pm near the temple; the courier docket for Chennai follows here.
For the palkova shops, lodges, cabs and handloom weavers of Srivilliputhur, Andal's temple town in Virudhunagar district: what a shop may send a pilgrim who wrote today and what it may send last festival's customer list, which messages need a Tamil template, and what each costs.
See it work
The pilgrim who wrote today, against last festival's list
A Srivilliputhur palkova shop has two kinds of contact on WhatsApp: a visitor who has just asked for two boxes to be couriered home, and the numbers it collected at the counter during last year's Aadi Pooram. Compare what the shop may send each.
A temple town's customers arrive in waves, and a counter collects numbers all through a festival. Those numbers are not consent. A customer who was asked, and said yes to hearing about offers, can get next year's festival note; the rest should hear from the shop only when they write first.
The visitor at the counter today is the easy case. Her own message opened the window, and everything the shop sends her in reply costs the service rate. The 24-hour service window explains what a reply allows.
Two contacts, two sets of rules
Compared on
The visitor who wrote today
Asked for two boxes of palkova, one couriered to Chennai
Last Aadi Pooram's customer list
Numbers taken at the counter during last year's festival
- The visitor who wrote todayPrices, photos, the courier charge, anything she asked aboutLast Aadi Pooram's customer listOnly an approved template, and only to those who said yes to offers
- The visitor who wrote todayNo, for 24 hours after her last messageLast Aadi Pooram's customer listYes, a marketing template
- The visitor who wrote todayTamil, English or whatever she wrote inLast Aadi Pooram's customer listTamil (ta) or English, each version approved
- The visitor who wrote today₹0.145Last Aadi Pooram's customer list₹0.94
- The visitor who wrote todayThe courier docket as a reply, or a utility template at ₹0.19 once the window has closedLast Aadi Pooram's customer listA customer who replies to the offer opens a window, and the order runs as on the left
- The visitor who wrote todayWhen the window closes, until she writes againLast Aadi Pooram's customer listWhen the customer replies STOP
Verdict
Answer the visitor who wrote, freely and fast; write to the list only with a recorded yes, in an approved template.
Verdict: Answer the visitor who wrote, freely and fast; write to the list only with a recorded yes, in an approved template.
Market brief
Srivilliputhur in eight lines
From the Commissionerate of Municipal Administration, the Virudhunagar district administration and Invest India's ODOP list; the temple, the palkova and the sanctuary are general background from Wikipedia.
- 01
The Srivilliputhur municipality was constituted with effect from 4 October 1894 and classified First Grade from 29 March 1984; it covers 5.718 sq km, including Srivilliputtur Kaspa, Singammalpuram, Athikulam, Sengulam and Inam Nachiar Koil.[1]
- 02
Srivilliputtur is one of Virudhunagar's ten taluks, in a district that calls itself the District of Crackers and Matches.[2]
- 03
The Andal temple, dedicated to Vatapatrasayee, is one of the 108 Divya Desams; Andal, the only woman among the twelve Alvars, is credited with the Thiruppavai and the Nachiar Tirumozhi, recited in the month of Margazhi.[4]
- 04
The temple's tower is the official symbol of the Government of Tamil Nadu; the municipality's own pages show it as the Andal Kovil golden tower.[4],[1]
- 05
Aadi Pooram marks Periyalvar's adoption of Andal, when the deities are taken in palanquins to the temple car.[4]
- 06
Srivilliputhur palkova, the town's known milk sweet, has been made through the Srivilliputhur Milk Producers Cooperative Society and local vendors since 1977.[4]
- 07
Handloom weaving and farming are the town's main occupations; Shenbaga Thoppu, a Western Ghats forest west of the town, became a wildlife sanctuary in 1989 and shelters the endangered grizzled giant squirrel, and the town lies on the Virudhunagar–Sengottai line.[4]
- 08
Invest India's ODOP list names gauze cloth and Sivakasi crackers for Virudhunagar district.[3]
Industries
Who in Srivilliputhur answers on WhatsApp
Four businesses that follow from the temple, the milk sweet, the looms and the forest.
- 01
Palkova and sweet shops
Palkova has been made here through the milk producers' cooperative and local vendors since 1977.[4]
On WhatsApp: Price and freshness replies · Courier dockets for boxes sent home · Festival offers to customers who opted in
- 02
Lodges and pilgrim stays
The Andal temple is one of the 108 Divya Desams, and Aadi Pooram and Margazhi bring devotees to the town.[4]
On WhatsApp: Room replies during festivals · Booking confirmations · Check-in and darshan-time notes
- 03
- 04
Cabs and guides for Shenbaga Thoppu
The forest west of the town has been a wildlife sanctuary since 1989, home of the grizzled giant squirrel.[4]
On WhatsApp: Route and fare replies · Booking confirmations · Pickup reminders
A town that is visited, then remembered
The tower on the state's emblem brings the visitor; the box of palkova is what brings the next message.
Most of Srivilliputhur's customers do not live there. They come for the Andal temple, for Aadi Pooram or for the Margazhi recitations, buy palkova to take home and leave. If they write again, it is weeks later, from Chennai or Madurai, asking for another box.
That pattern is kind to a shop on WhatsApp. The visitor's own message opens a window in which the shop can answer anything, and the courier note that follows can be a utility template written once in Tamil. The only messages that need care are the ones the shop starts: offers, which go only to customers who said yes.
Tamil templates, English and Hindi beside them
Tamil, English (India) and Hindi are all Meta template languages; each is a separate template under the same name, approved before it is sent.
Replies need no template, so staff answer in whatever language a visitor writes; InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Tamil | ta | Pilgrims, townspeople and most shop customers |
| English (India) | en_IN | Courier dockets, invoices and visitors from other states |
| Hindi | hi | Devotees and tourists from northern states |
Prices in ₹, with USD and EUR
What a festival month costs a Srivilliputhur shop to message
Lite at ₹999 a month or Growth at ₹2,999, then each delivered message at the India rate: ₹0.145 for a reply to a visitor who wrote, ₹0.19 for a courier docket or booking note, ₹0.94 for a festival offer to customers who opted in and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Srivilliputhur · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A customer in Chennai or Madurai ordering another box on an Indian number costs the same India rate as one at the counter. Invoices are in rupees and carry your Tamil Nadu GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Srivilliputhur business runs on InfiQ
Matched to the two contacts in the comparison above.
Consent records and opt-out enforcement
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
The festival list is split into customers who said yes to offers and those who did not; each yes is stored with its date and source, and STOP is enforced.
Learn moreWhatsApp Coexistence
A sweet stall near the temple already on the WhatsApp Business app can keep it on the same number while the API sends its courier and booking templates.
InfiQ Flows chatbot builder
A lodge can answer room questions during Aadi Pooram with an InfiQ Flows menu at night and pass bookings to staff in the morning.
Nearby
City pages around Srivilliputhur
Neighbouring markets between the Western Ghats and Madurai, on the map.
Rajapalayam and Aruppukkottai, in the same district, have their own pages about wholesale trade and looms; this one stays with Srivilliputhur's temple, palkova, weavers and forest. The India guide covers DPDP, DLT and the rules for the whole country.
Guides for Srivilliputhur teams
Questions Srivilliputhur businesses ask
Pilgrims at the Andal temple buy Srivilliputhur palkova from us and ask for a box to be couriered to Chennai. Can the courier docket go on WhatsApp?+
We collected customers' numbers at our counter during Srivilliputhur's Aadi Pooram. Can we send last year's buyers an offer before this year's festival?+
Our Srivilliputhur handloom unit sells cotton sarees to retailers in Madurai. Can the invoice PDF go with the dispatch note?+
Visitors ask our Srivilliputhur cab about the drive to Shenbaga Thoppu to see the grizzled giant squirrel. Is answering them marketing?+
Our sweet stall near the Andal temple in Srivilliputhur runs on the WhatsApp Business app. Can we keep the app when we add the API?+
Devotees message our Srivilliputhur lodge late at night in Margazhi, when the Thiruppavai is recited. Can a menu answer room questions?+
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Srivilliputhur Municipality · Commissionerate of Municipal Administration, Government of Tamil Nadu · read 2026-10-21
- [2]District profile · District Administration, Virudhunagar · read 2026-10-21
- [3]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-21
- [4]Srivilliputhur (general history only) · Wikipedia · read 2026-10-21
- [5]WhatsApp Business Platform: pricing · Meta for Developers · read 2026-10-21
- [6]WhatsApp Business Platform: getting opt-in · Meta for Developers · read 2026-10-21
- [7]Message templates: supported languages · Meta for Developers · read 2026-10-21
- [8]WhatsApp Business Management API: message templates · Meta for Developers · read 2026-10-21
Answer Srivilliputhur's next pilgrim before the bus leaves
Start a 7-day Lite trial, no card needed, sort your festival list into yes and no, and get your Tamil courier and booking templates approved. Once Meta business verification is complete, your number is usually live in about two hours.
Route
Srivilliputhur
Official WhatsApp Business Platform
