Tamil Nadu · Updated 2026-10-20
WhatsApp Business API for Kovilpatti's kadalai mittai makers and highway trade
Kovilpatti's kadalai mittai leaves town in travellers' bags on NH 44. WhatsApp is how the next order comes back.
Kovilpatti sits on NH 44, and its kadalai mittai leaves town in travellers' bags. The sale at the counter is the first order; the API is how a unit answers the second, from wherever the box ended up.
For Kovilpatti's kadalai mittai makers, the traders of its daily market, its hockey academies and sports shops, and the cars and lodges that take visitors to Kalugumalai: how a reorder comes back on WhatsApp from a box bought on NH 44, which messages need templates, Tamil templates and the rupee cost of each.
See it work
A box bought on NH 44, reordered from Chennai
A traveller bought kadalai mittai at a Kovilpatti counter on the way south. Weeks later she wants more. Step through the reorder to see which messages are replies and which go as templates.
Everything up to the payment link is conversation, because the traveller wrote first. The dispatch note days later is the one message the unit sends on its own, so it goes as an approved utility template about her order.
The last step matters most for next time. A festival pack announced to buyers who never asked is a marketing message that needs their agreement; asking for it while she is already writing, and recording the yes, is the honest way to get it.
One kadalai mittai reorder, from QR to courier
- TravellerBack home in Chennai
- Kovilpatti unitShared inbox
- CourierParcel desk
Step 8 of 8Response
Kovilpatti unitTraveller
Would you like word of festival packs? Reply YES
Reply asking for consent
- Request — solid arrow — a call that expects an answer
- Response — dashed arrow — the answer coming back
- Event — dotted arrow — something happened and is pushed out
- Async — double head — fire-and-forget, nobody waits
Step 8 of 8: Kovilpatti unit to Traveller — Would you like word of festival packs? Reply YES. Reply asking for consent
Kovilpatti in six lines
From the Kovilpatti municipality and Thoothukudi district pages, Invest India's ODOP list and Meta; the road, the sweet and Kalugumalai are general background from Wikipedia.
Kovilpatti was constituted a third grade municipality in 1964 from parts of Kovilpatti and Illupaiurani villages, and upgraded to a selection grade municipality in 1998. It covers 6.48 sq km.[1]
The municipality's own page lists a daily market and a bus stand among its services, and shows its science park and knowledge centre.[1]
Thoothukudi district was carved out of Tirunelveli district on 20 October 1986 and named after V. O. Chidambaranar of Ottapidaram, who led the Swadeshi Movement in the south; since 1997 it has carried the name of its headquarters town.[2]
Invest India's One District One Product list names marine foods for Thoothukudi.[3]
The town lies along NH 44, has two bus stations and a railway station, is known for kadalai mittai and is nicknamed Hockeypatti; Kalugumalai, a 300 ft rock with two rock-cut temples, is on the road to Sankarankovil.[5]
Meta lets a business send free-form messages only inside the 24-hour window a customer opens, and prices each delivered message by category and the recipient's country calling code.[4]
Industries
Who in Kovilpatti messages customers
Four kinds of business, from the candy counter to the hockey ground.
- 01
Kadalai mittai makers and sweet counters
The town's name travels on its peanut candy, bought by people passing on NH 44 and by shops in other towns that stock it.[5]
On WhatsApp: Pack-size and rate replies · Dispatch notes with tracking numbers · Festival packs to opted-in buyers
- 02
Daily-market traders
The municipality runs a daily market, where traders field rate questions from regular buyers before they come in.[1]
On WhatsApp: Morning rate replies · Order-ready notices · Payment reminders on credit
- 03
Hockey academies and sports shops
A town nicknamed Hockeypatti has players and parents to keep informed about practice, matches and kit.[5]
On WhatsApp: Practice and match schedules · Fee-due reminders · Kit-ready notices
- 04
Travel cars and lodges
Visitors to the rock-cut temples at Kalugumalai, on the road to Sankarankovil, book a car or a room before they arrive.[5]
On WhatsApp: Booking confirmations · Pickup time and driver's number · Check-out and feedback notes
Language
Tamil first, English for the parcel desk
Tamil carries the templates for most Kovilpatti customers; English covers couriers, invoices and buyers outside the state. Meta approves each language version separately.
Inside the 24-hour window, staff can reply in whatever language a customer writes. InfiQ's own support works in English and Hindi.
Template language
Tamil template (ta). Example text written for this page; your own templates go through Meta’s review.
Prices in ₹, with USD and EUR
What a Kovilpatti reorder costs to message
Plans from ₹999 a month, then each delivered message at the India rate: ₹0.145 for a rate or pack-size reply, ₹0.19 for a dispatch note or match schedule, ₹0.94 for a festival pack to opted-in buyers and ₹0.14 for a sign-in code.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Kovilpatti · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A traveller back in Chennai or Bengaluru on a +91 number costs the same India rate as a buyer in Kovilpatti. A relative's foreign number is billed at that country's rate, in rupees on the pricing page. Invoices carry your Tamil Nadu GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Kovilpatti unit runs on InfiQ
The tools behind the reorder above.
Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
The counter and the packing room answer one number, so a reorder from a QR reaches whoever is free, with notes on the buyer's last pack size.
Learn moreIntegrations over the API
Razorpay and Google Sheets connect through InfiQ's API and webhooks today, so a paid order can trigger the dispatch template.
Consent records and opt-out enforcement
The YES at the end of the sequence is stored with its time and source, so festival packs reach only the buyers who asked, and a STOP is enforced.
Nearby
Around Kovilpatti, on the map
City pages for neighbouring markets in southern Tamil Nadu.
Each page follows its own town's trades. The India guide covers DPDP consent, DLT and the rules for the whole country.
Guides for Kovilpatti teams
Questions Kovilpatti businesses ask
Travellers on NH 44 buy kadalai mittai at our Kovilpatti counter. Can a QR on the box let them reorder from home?+
A sweet shop in another district takes kadalai mittai from our Kovilpatti unit every month. Which of our messages to it need templates?+
Kovilpatti is nicknamed Hockeypatti. Can our hockey academy send practice and match schedules to players' parents?+
Visitors book our car to the rock-cut temples at Kalugumalai from Kovilpatti. Can we send the pickup time and the driver's number?+
Traders at Kovilpatti's daily market want to send rates to regular buyers every morning. Does that count as marketing?+
Some of our Kovilpatti kadalai mittai goes to relatives in Singapore. What does a dispatch note to a Singapore number cost?+
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Kovilpatti Municipality · Commissionerate of Municipal Administration, Government of Tamil Nadu · read 2026-10-21
- [2]About district · District Administration, Thoothukudi · read 2026-10-21
- [3]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-21
- [4]Pricing on the WhatsApp Business Platform · Meta for Developers · read 2026-10-21
- [5]Kovilpatti (district, road, rail, nickname, kadalai mittai and Kalugumalai only) · Wikipedia · read 2026-10-21
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